Copywriting Framework – Highlands and Islands Enterprise

Copywriting Framework – Highlands and Islands Enterprise

To appoint a suitably qualified and experienced supplier to provide a copywriting service for HIE and any other named users of the Framework.

United Kingdom-Inverness: Marketing services

2017/S 053-098024

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Highlands and Islands Enterprise
An Lòchran, 10 Inverness Campus
United Kingdom
Telephone: +44 1463245245
NUTS code: UKM6

I.1)Name and addresses

Scottish Natural Heritage
Great Glen House, Leachkin Road
United Kingdom
Telephone: +44 1463725097
Fax: +44 1463725067
NUTS code: UKM62Internet address(es):Main address:

Address of the buyer profile:

I.1)Name and addresses

Highlands and Islands Airports Limited
Head Office, Inverness Airport
United Kingdom
Telephone: +44 1667462445
Fax: +44 1667464300
NUTS code: UK

I.1)Name and addresses

Wave Energy Scotland Limited
An Lòchran, 10 Inverness Campus
United Kingdom
Telephone: +44 1463245245
NUTS code: UK

I.1)Name and addresses

Inverness Campus Owners Association
Highlands and Islands Enterprise, An Lòchran, Inverness Campus
United Kingdom
Telephone: +44 1463245245
NUTS code: UK

I.2)Joint procurement

The contract involves joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge,
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge,

I.4)Type of the contracting authority

Regional or local agency/office

I.5)Main activity

Economic and financial affairs

Section II: Object

II.1)Scope of the procurement


Marketing Services – Copywriting.

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

It is expected that these services will be required from June 2017, for a period of 3 years, unless terminated in accordance with the provisions of the Framework conditions, with HIE having the option to extend for a further 1 year period.

The 3-year budget currently available to deliver this service is between 157 500 GBP and 195 000 GBP (excluding VAT).

II.1.5)Estimated total value

Value excluding VAT: 195 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKM6

II.2.4)Description of the procurement:

HIE is currently procuring marketing services frameworks and contracts. HIE (including any subsidiary organisation and/or associated company), ICOA, HIAL and SNH (i.e. the named users of the marketing framework) is seeking to appoint a suitably qualified and experienced supplier to provide a copywriting service for HIE and any other named users of the Framework to use in promoting their range of products and services, investments and geographies. Such text may also be used in joint promotions with other agencies and partners.

This Framework has not been divided into Lots since this would make the execution of the Framework excessively difficult.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Delivery and Management Methodology / Weighting: 20
Quality criterion – Name: Management and Delivery Team / Weighting: 30
Quality criterion – Name: Challenges and Risk Analysis / Weighting: 5
Quality criterion – Name: Added Value and Innovation / Weighting: 5
Quality criterion – Name: Copywriting Tests / Weighting: 20
Price – Weighting: 20 %

II.2.6)Estimated value

Value excluding VAT: 195 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

This Framework will be awarded for 36 months with an optional 12 month extension.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

HIE may require the supplier to provide additional services. Any such modification shall be in terms of Regulation 72 of the Public Contracts (Scotland) Regulations 2015.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: ERDF.

II.2.14)Additional information

Economic operators may be excluded from this competition if they are in any of the situations referred to in Regulation 58 of the Public Contracts (Scotland) Regulations 2015.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Not applicable to this procurement exercise.

III.1.2)Economic and financial standing

Minimum level(s) of standards possibly required:

4B.5 It is a requirement of this contract that bidders hold, or can commit to obtain prior to the commencement of any subsequently awarded Framework the types and levels of insurance indicated below:

Employer’s (Compulsory) Liability Insurance = 5 000 000 GBP

Public Liability Insurance = 250 000 GBP

Professional Indemnity Insurance = 250 000 GBP.

III.1.3)Technical and professional ability

Minimum level(s) of standards possibly required:

Not applicable to this procurement exercise.

III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Contracting authorities may lay down special conditions relating to the performance of a contract, provided that they are linked to the subject-matter of the contract.

Those conditions may include economic, innovation-related, environmental, social or employment-related considerations.

The contract will include Key Performance Indicators (KPIs), which can be found within the Tender documentation.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 26/04/2017
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 26/04/2017
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

HIE reserves the right to re-tender for these services upon termination of the contract or at the end of the contract period, including any extension period.

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

Where relevant, bidders are required to provide information relating to consortia (Q2C1 of ESPD) and/or sub-contractors (Qs 2C1 & 2D.1 of the ESPD) with the relevant supporting ESPD documentation being submitted.

Delivery and Management Methodology 20 %, Management and Delivery Team 30 %, Copywriting Tests 20 %, Challenges and Risks 5 %, Added Value and Innovation 5 %.

In order to participate, bidders should register, for free, on the Public Contracts Scotland (PCS) website (, and record their interest in this contract and download and complete all relevant documentation.

Tenders must be submitted via the PCS postbox and must be received by the published deadline. Late tenders will not be accepted and HIE will reject any submissions received after the deadline. Hard copy responses will not be accepted.

PCS also gives suppliers access to an on-line Question and Answer facility which allows queries to be submitted (anonymously), and answers published and shared with all potential bidders.

This Framework will be non-exclusive i.e. HIE reserves the right, in certain circumstances, to procure out with the Framework as and when required.

The Framework will also be available for call-off by any HIE subsidiary organisation and/or associated company,subject to case-by-case prior approval by HIE.

Note: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

(SC Ref:485710)

Download the ESPD document here:

VI.4)Procedures for review

VI.4.1)Review body

Highlands and Islands Enterprise
An Lòchran, 10 Inverness Campus
United Kingdom
Telephone: +44 1463245245
E-mail: address:
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:



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