Corporate Communications Agency Framework (Includes Web Design and Mobile App Development)

Corporate Communications Agency Framework (Includes Web Design and Mobile App Development)

Lot 1- Full Service, Integrated Agency and Design (able to supply, but not limited to, the following services; general advertising services, strategic planning, creative development, production, media planning, media buying as well as other related services.

UK-Exeter: Radio, television, communication, telecommunication and related equipment

2013/S 049-080008

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Devon County Council
Devon Procurement Service, Rm 120, County Hall, Topsham Road
For the attention of: David Ferris
EX2 4QD Exeter
UNITED KINGDOM
Telephone: +44 1392382944
E-mail: david.ferris@devon.gov.uk
Fax: +44 1392382959

Internet address(es):

General address of the contracting authority: www.devon.gov.uk

Address of the buyer profile: www.supplyingthesouthwest.org.uk

Further information can be obtained from: Supplying The Southwest
UNITED KINGDOM
Internet address: www.supplyingthesouthwest.org.uk

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Supplying the Southwest Portal
Internet address: www.supllyingtheswouthwest.org.uk

Tenders or requests to participate must be sent to: Supplying The Southwest Portal
Internet address: www.supplyingthesouthwest.org.uk

I.2)Type of the contracting authority

Regional or local authority
I.3)Main activity

General public services
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

CP829-12 Corporate Communications Agency Framework.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Devon and Somerset Counties in the UK.
NUTS code UKK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
Number of participants to the framework agreement envisaged: 25
Duration of the framework agreement

Duration in months: 43
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 2 000 000 GBP

II.1.5)Short description of the contract or purchase(s)

A framework agreement for Corporate Communications comprising of the following Lots.
Lot 1- Full Service, Integrated Agency and Design (able to supply, but not limited to, the following services; general advertising services, strategic planning, creative development, production, media planning, media buying as well as other related services), Lot 1a Design only, Lot 2 – Media Planning, Buying and Evaluation, Lot 3 – Audio Visual and Broadcast Production, Lot 4 – Market Research and Campaign Evaluation, Lot 5 – Strategic Public and Press Relations, Lot 6 Web Design / Web Development and Lot 7 Mobile app Development.
Once established the Framework should demonstrate increased corporate approach, improved quality and financial and efficiency savings in the provision of these services.
The framework will include the Devon Procurement Partnership and Somerset County Council.
II.1.6)Common procurement vocabulary (CPV)

32000000, 72000000, 73000000, 79000000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Estimated value excluding VAT: 2 000 000 GBP
II.2.2)Information about options

Options: no
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 43 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Full Service, Integrated Agency and Design

1)Short description

Full Service Agencies (also sometimes known as traditional advertising agencies) would be able to fulfil all advertising and promotional needs through one organisation. Applicants bidding for this Lot will be expected to be able to supply, but not limited to, the following services; general advertising services, strategic planning, creative development, production, media planning, media buying as well as other related services, for example sales promotions, social marketing, direct selling, design and branding.
Lot 1a – Applicants can apply for Lot 1a Design only if they wish. This may appeal to companies that can’t deliver the ‘full service’ required under Lot 1 but specialise in design and creative artwork.
2)Common procurement vocabulary (CPV)

32000000, 73000000, 79000000

3)Quantity or scope

Estimated value excluding VAT: 1 334 000 GBP
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots
Lot No: 2 Lot title: Media Planning, Buying and Evaluation

1)Short description

This Lot requires Contractors to be able to provide impartial full purchasing and planning services across all media including Cinema, Direct Mail, interactive / online media, outdoor, press, radio, TV etc. It will also require the provision of an impartial strategic planning and media evaluation service.
2)Common procurement vocabulary (CPV)

32000000, 73000000, 79000000

3)Quantity or scope

Estimated value excluding VAT: 106 000 GBP
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots
Lot No: 3 Lot title: Audio – Visual and Broadcast Production

1)Short description

This Lot is for Contractors who can supply all of the services required for pre – production, production and post production of audio – visual and broadcast materials.
2)Common procurement vocabulary (CPV)

32000000

3)Quantity or scope

Estimated value excluding VAT: 79 000 GBP
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots
Lot No: 4 Lot title: Market Research and Campaign Evaluation

1)Short description

This Lot requires Contractors to provide consultation, engagement and market research to develop and inform the functions of the Authority and its partner agencies This may include but not be limited to; qualitative research, quantitative research, desk research, community engagement exercises, consultation with key stakeholders in rural & urban areas, telephone surveys, online surveys, focus groups, data processing fieldwork and tabulation. Market research will also include pre and post campaign evaluation to measure the success of social marketing campaigns to ensure targets were achieved
2)Common procurement vocabulary (CPV)

73000000, 79000000

3)Quantity or scope

Estimated value excluding VAT: 152 000 GBP
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots
Lot No: 5 Lot title: Strategic Public and Press Relations

1)Short description

This Lot specifically requires strategic public relations expertise (rather than just press release writing) as well as experience and expertise in major developments, issue and reputation management from a stakeholder, public and media perspective.
2)Common procurement vocabulary (CPV)

32000000, 79000000

3)Quantity or scope

Estimated value excluding VAT: 340 000 GBP
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots
Lot No: 6 Lot title: Web Design / Web Development

1)Short description

This Lot requires Contractors to be able to provide and deliver graphical web design, website & content planning and the technical web development of single or multiple websites – This might include small adhoc sites or plugin developments to large complex sites. The hosting of websites will not always be required and will be determinded on a case by case basis.
The councils current content delivery platorm is wordpress and therefore developments relating to plugins and themes would relate to wordpress specifically
2)Common procurement vocabulary (CPV)

72000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots
Lot No: 7 Lot title: Mobile App Development

1)Short description

This Lot requires Contractors to be able to provide and deliver mobile app design, mobile app & content planning and the techncial development and deployment of mobile apps.
The councils current content delivery platorm is wordpress and therefore developments relating to plugins and themes would relate to wordpress specifically
2)Common procurement vocabulary (CPV)

72000000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion

Duration in months: 43 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

As set out in the tender document.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

The contracting authority reserves the right to require groupings of contractors to take a particular legal form or to require a single contractor to take primary liability or to require that each party undertakes joint and several liability.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: In accordance with Articles 45 to 50 of Directive 2004/18/EC and Regulations 23 to 25 of the Public Contracts Regulations 2006 and set out in the pre-qualification questionnaire available from the address in section I.1
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: In accordance with Articles 48 to 50 of Directive 2004/18/EC and Regulation 25 of the Public Contracts regulations 2006 and as set out in the pre-qualification questionnaire which is available from the address in section I.1”.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As set out in the tender documentation.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 25
Objective criteria for choosing the limited number of candidates: Minimum 5 for restricted procedures (Public contract regulations 2006 – 16,9,b).
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

CP829-12 Corporate Communications Agency Framework
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 17.4.2013 – 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

17.4.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: In accordance with Regulation 32 (Information about contract award procedures and the application of standstill period prior to contract award) and Regulation 47 (Enforcement of Obligations) of the Public Contracts regulations 2006.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:6.3.2013