Creative Agency Framework for Network Homes

Creative Agency Framework for Network Homes

The scope of work required includes, but is not limited to: creative direction and project management.

United Kingdom-Wembley: Design consultancy services

2019/S 117-287120

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Network Homes
Olympic Office Centre, 8 Fulton Road
United Kingdom
Contact person: Linda Lally
Telephone: +44 208078204854
NUTS code: UKI
Internet address(es):Main address:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement


Framework for Creative Agency and Design Services

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

NH is looking to appoint up to five (5) suppliers to the Creative Agency Framework to provide creative and design marketing services to facilitate off plan sales of shared ownership and private sale homes for NH for the next 4 years. This will vary from off plan through to completion.

Because the framework will be accessible to other social housing organisations, the places of performance may vary from those listed.

II.1.5)Estimated total value

Value excluding VAT: 1 400 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKI
NUTS code: UKH2
Main site or place of performance:

London, Bedfordshire and Hertfordshire.

II.2.4)Description of the procurement:

To provide creative services to facilitate off plan sales of Shared Ownership and private sale homes.

The requirement is to provide a full design service across all types of project. The scope of work required includes, but is not limited to:

— creative direction and project management,

— naming and branding of developments/properties,

— a unique, innovative design that ensures our properties stand out,

— developing design concepts suitable across all media channels,

— developing brand propositions, inclusive of relevant research,

— designing brand identity,

— defining brand values,

— developing/producing multi-channel brand guidelines,

— typesetting, proofing and pagination,

— liaison with printers/print managers.

Because the framework will be accessible to other social housing organisations, the places of performance may vary from those listed.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 8

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here:

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 19/07/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 5 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

Network Homes is one of England’s leading housing associations with over 40 years experience of developing and managing affordable homes to rent and buy. We believe that having a good home makes everything possible.

We own and manage over 20 000 homes across London and the South East, and work on the principle that we can and must do everything possible to meet the housing crisis. We aim to build around 1 000 homes a year across all tenures and we are working to achieve overall customer satisfaction of 90 %.

Network Homes prides itself on being a strong developer with an excellent reputation — we are one of just 7 housing associations in the country with ‘trusted partner’ status from the Government’s Homes and Communities Agency.

We are a valued partner of public and private sector alike — from local authorities to top flight developers — and our passion for innovative design is reflected in the leading architects we commission.

Working with high calibre firms means we can not only create inspiring places to live, but exceed our customers’expectations too. Our expertise in regeneration is in high demand and we are currently leading on 4 major projects involving over 2 000 homes. We have won 12 major development and customer service awards in the last 2 years.

We build, sell, rent and manage quality homes in thriving communities — we give people the key to all the possibilities that come with a good home.

Other Social Housing Providers in the UK (both those that are in existence now and those that may come into existence during the term of the Framework Agreement) may also be entitled to call-off contracts under the Framework Agreement. ‘Social Housing Provider’ for this purpose means any provider of social housing and includes registered providers (as listed on the Gov.UK Website:, and may include local authorities and ALMO’s. Applicants should note that, under the Framework Agreement, no organisation that is entitled to call-off shall be under any obligation to do so neither does the social housing provider in question have the automatic right to do so without direct permission from Network Homes Ltd.

Where other ‘Social Housing Providers’ call-off contracts under this Framework Agreement, the value of the framework stipulated in II.2.6) may increase over its 4 year duration.

The estimated value of the framework is 1 400 000 GBP.

The Contracting Authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at:

To respond to this opportunity, please click here:

GO Reference: GO-2019617-PRO-15001179

VI.4)Procedures for review

VI.4.1)Review body

Network Homes
Olympic Office Centre, 8 Fulton Road
United Kingdom
Telephone: +44 208078204312

VI.4.2)Body responsible for mediation procedures

Network Homes
Olympic Office Centre, 8 Fulton Road
United Kingdom
Telephone: +44 2087824312
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: