Creative Agency Framework – Orbit Group Ltd

Creative Agency Framework – Orbit Group Ltd

We seek service providers with the ability to transform our marketing and design briefs into innovative engagement.

United Kingdom-Coventry: Marketing services

2019/S 168-411112

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Orbit Group Ltd
Garden Court
Coventry
CV3 2SU
United Kingdom
Contact person: Miss Emily Rogers
Telephone: +44 7899856419
E-mail: emily.rogers@orbit.org.uk
NUTS code: UKInternet address(es):Main address: http://www.orbit.org.uk

Address of the buyer profile: http://www.orbit.org.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://procontract.due-north.com/Advert/Index?advertId=ba45ae85-8dc9-e911-80f8-005056b64545
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com/Advert/Index?advertId=ba45ae85-8dc9-e911-80f8-005056b64545

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

OG — Creative Agency Framework — PP974

Reference number: DN432307

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Orbit is seeking to appoint preferred suppliers by lot to enter into a framework contract to provide creative agency services across Orbit Group as specified in the accompanying documents. We seek service providers with the ability to transform our marketing and design briefs into innovative engagement which will help convey recognition of the Orbit brand. This will require any supplier to have knowledge of our audiences and customer base and how a registered social housing provider works. To meet the varied requirements Orbit is establishing a multi-provider framework agreement which will be divided into (3) three lots as indicated follows:

— creative design and art working,

— digital communication,

— marketing and engagement support.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Creative Design and Art Working

Lot No: 1

II.2.2)Additional CPV code(s)

79342000
79415200
79822500
79930000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The appointed providers will complete ‘mini tenders’ or be subject to call-off to deliver any significant and ad hoc, creative conceptual design, brand implementation and marketing solutions such as business plans, annual reports and strategic/creative marketing collateral, as well as customer communication such as, strategic marketing, copy-writing, creative design, resident newsletters, posters, leaflets, flyers, rich media for digital platforms, exhibition design and any other associated works required based on specific briefs from the marketing and communications team.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 70
Price – Weighting: 30
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Digital Communication

Lot No: 2

II.2.2)Additional CPV code(s)

79342000
79415200
79822500
79930000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The appointed provider will complete ‘mini tenders’ or be subject to call-off to deliver design, marketing and communication solutions using digital platforms, including the development of social media solutions, film, gamification, 3D Visualisation, app development, web development and digital marketing including any new digital developments for Orbit, monitoring and reporting of emarketing using software such as google analytics, which all sit above and beyond routine website upgrades and business-as-usual digital communication.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 70
Price – Weighting: 30
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Marketing and Engagement Support

Lot No: 3

II.2.2)Additional CPV code(s)

79342000
79415200
79822500
79930000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The appointed providers will complete ‘mini tenders’ or be subject to call-off to deliver any significant and ad hoc marketing support, writing press releases, interviewing spokespeople, drawing up target media lists and contacts and reporting evaluation, copywriting — covering editing, proofing and marketing copy.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 70
Price – Weighting: 30
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
In the case of framework agreements, provide justification for any duration exceeding 4 years:
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 27/09/2019
Local time: 15:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 27/09/2019
Local time: 15:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

Orbit reserve the right not to award any agreement or to award any individual services pursuant to an agreement. Applicants should therefore note that provision of a submission to us does not guarantee any level/amount of work. We will not, in any circumstances, reimburse any expense incurred by the applicants in preparing their tender submission. All documents are available to download from the portal at www.housingprocurement.com

Providers will need to register on the website (free) then search for the tender in ‘opportunities’ under Orbit Housing and register interest to view documents and submit a response.

VI.4)Procedures for review

VI.4.1)Review body

Royal Courts of Justice
London
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

28/08/2019