Creative Agency Requirement – Govia Thameslink Railway

Creative Agency Requirement – Govia Thameslink Railway

To assist with the creative design and implementation within GTR’s annual marketing campaigns.

United Kingdom-London: Advertising and marketing services

2020/S 024-055319

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Govia Thameslink Railway
National registration number: 07934306
Postal address: 1st Floor Monument Place www.govia.info
Town: London
NUTS code: UKI
Postal code: EC3R 8AJ
Country: United Kingdom
Contact person: Ryan Conroy — Procurement Manager
E-mail: ryan.conroy@gtrailway.com
Telephone: +44 7966721937
Internet address(es):Main address: www.govia.info

Address of the buyer profile: www.govia.info

I.2)Information about joint procurement

I.3)Communication

Access to the procurement documents is restricted. Further information can be obtained at: www.govia.info
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: www.govia.info
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Transport

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PSC0525 — Creative Agency

Reference number: PSC0525

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Govia Thameslink Railway are tendering for the provision of creative services to assist with the creative design and implementation within GTR’s annual marketing campaigns.

Tender documents and supporting information are available on GTR’s e-Procurement System. Access is free and available to anyone during the duration of the SQ phase, this is available by emailing Ryan Conroy — Procurement Manager at ryan.conroy@gtrailway.com

II.1.5)Estimated total value

Value excluding VAT: 1 350 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKI
Main site or place of performance:

Must have access to City of London.

II.2.4)Description of the procurement:

Govia Thameslink Railway are tendering for the provision of creative services to assist with the creative design and implementation within GTR’s annual marketing campaigns.

Tender documents and supporting information are available on GTR’s e-Procurement System. Access is free and available to anyone during the duration of the SQ phase, this is available by emailing Ryan Conroy — Procurement Manager at ryan.conroy@gtrailway.com

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 350 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/05/2020
End: 19/09/2021
This contract is subject to renewal: yes
Description of renewals:

Optional extension of up to 24 months, subject to GTR franchise extension.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 4
Objective criteria for choosing the limited number of candidates:

The aim of this contract is to contract with a supplier that builds a long lasting business relationship and added value. The nature of the negotiation of this procurement process puts realistic limitations on the number of suppliers that qualify the SQ phase. Only the top 4 scoring suppliers from the SQ phase will be invited to submit their tender in Phase 2.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Competitive procedure with negotiation
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.5)Information about negotiation

The contracting authority reserves the right to award the contract on the basis of the initial tenders without conducting negotiations
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 02/03/2020
Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 09/03/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: Govia Thameslink Railway
Postal address: 3rd Floor
Town: Newcastle Upon Tyne
Postal code: 41-51 Grey Street
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

31/01/2020