Design and Marketing Framework Agreement

Design and Marketing Framework Agreement

The intention of the framework agreement is to cover the key disciplines required, utilising specialist suppliers who can provide expertise, products and services to support the Colleges; Marketing Unit (MU) through Corporate Marketing and Communication Activities.

United Kingdom-Sheffield: Design support services

2013/S 142-247674

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The Sheffield College
Granville Road
For the attention of: Natalie Ledger
S2 2RL Sheffield
UNITED KINGDOM
E-mail: natalie.ledger@sheffcol.ac.uk

Internet address(es):

General address of the contracting authority: www.sheffcol.ac.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

TSC/NL003 – Framework Agreement for Design and Marketing.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
NUTS code
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
Duration of the framework agreementDuration in years: 36

II.1.5)Short description of the contract or purchase(s)

In order to meet The Sheffield College marketing and communications requirements a framework of approved suppliers is being established. The intention of the framework agreement is to cover the key disciplines required, utilising specialist suppliers who can provide expertise, products and services to support the Colleges; Marketing Unit (MU) through Corporate Marketing and Communication Activities.
Delivery of our Marketing Communication requirements will primarily take place through 2 key functions; the framework will serve to channel these requirements. Within the framework the disciplines are divided into 3 lots, this is to allow companies to express and interest for 1, 2 or all lots as detailed below.
A framework agreement is used in the case of repetitive purchases where there is no guaranteed volume or value of business. The agreement sets out the terms applicable to the contracts formed at the call-off stage ie when an order is placed.
Lot 1 Design Services:
— Design,
— Art working,
— Production.
Lot 2 Pre-Printed Stationery:
— Business Cards,
— Letterhead and Compliment Slips,
— Envelopes.
Lot 3 Integrated Campaign Planning:
— Brand development,
— Corporate Identity,
— Direct Marketing,
— E-Marketing and Digital Engagement,
— Copywriting,
— Events Management.
Lot 1 and Lot 3 will be awarded to multiple suppliers.
Lot 2 will be awarded to a single provider.
II.1.6)Common procurement vocabulary (CPV)

79933000, 22100000, 79341400

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1 Lot title: Design Services.

1)Short description

Successful Service Providers will be expected to provide advice as to the most suitable delivery mechanism or mechanisms for the identified communications need. Design services will include design of both form and content a mixture of selecting typography, images, colours, shape and size, sounds and sequences, which will be interpreted and applied to the selected medium. This needs to be attractive, colourful and reflecting the Colleges corporate identity to a high, professional, industry standard. This may also be part of a campaign design, where several tools and media are used together.
The Service Providers will have access to the College existing photographic library for use within Purchaser publications and design needs. On agreeing the contract, the College will provide service providers with details of the corporate identity and style guides for the College. Service providers will be required to adhere to and support the development of each corporate identity; within the context of brand values for the College. The College will occasionally require designs to be produced on demand at very short notice, usually within a 24 hour window.
The cost of the design service will include some iteration in the estimated cost of a design. Service Providers are asked to specify the cost of any subsequent required iterations or amendments needed due to authors corrections.
2)Common procurement vocabulary (CPV)

79933000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots
Lot No: 2 Lot title: Pre-Printed Stationery.

1)Short description

The successful provider will be expected to offer 12 month fixed pricing for all pre-printed stationery requirements.
Standard document templates (e.g. business letterheads, compliment slips) have already been designed and require producing on an irregular basis. A PDF electronic file of the final agreed designs will also be required for publication on College websites, intranets and other online media.
Stock will be called off in the form of a purchase order from the department.
2)Common procurement vocabulary (CPV)

22100000

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots
Lot No: 3 Lot title: Integrated Campaign Planning.

1)Short description

Successful Providers will be expected to provide advice to the College as to the most suitable delivery mechanism or mechanisms for the identified communications need.
Planning services will include development of the student and employer recruitment campaign in both form and content, the methods of delivery for the brand and the metrics for measuring its impact, effectiveness and value for money in terms of meeting the core aim of improving student and employer engagement. The planning service providers will have access to the Colleges existing photographic library for use within developing the brand. On agreeing the contract, the College will provide details of the Corporate Identity and Style Guides for the College. Service providers will be required to adhere to and support the development of each corporate identity, within the context of brand values for the College. The cost of the Planning service will include the strategic approach, provision of innovative media formats and planned deployment schedule. Service providers will be required to produce designs based on a short written and/or a verbal brief, or, a detailed campaign brief, in order to record and be able to plan and schedule work efficiently. Service providers may be required to attend meetings at the Colleges premises for such briefings.
Planning services are required for the development of strategic and integrated solutions which may include but not be limited to the following items:
— Use of segmentation tools for targeted street level marketing activity e.g. bespoke mapping system, mosaic, acorn;
— Virtual events and meetings: Twitter, Facebook, blogs, microsites and e-media;
— Physical event support: road-shows, carnivals, shows etc.;
— Traditional media: outdoor, radio, press, TV etc.;
— Bespoke media: Booklets, video, audio, online games, viral video and social media;
— Direct marketing [leaflets/flyers];
— Event/exhibition work [posters/pop-up displays/wing banners];
— Metrics demonstrating value for money and monthly reporting mechanisms.
2)Common procurement vocabulary (CPV)

79341400

3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 3: and maximum number 5
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

TSC/NL003
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

9.8.2013
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

16.8.2013
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:22.7.2013