Development and Delivery of Marketing Campaign Northern Ireland

The development and delivery of the Live Here Love Here campaign.

United Kingdom-Belfast: Advertising and marketing services

2014/S 192-339128

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Keep Northern Ireland Beautiful
Bridge House, 2 Paulett Avenue
For the attention of: Katy Jenkins
BT5 4HD Belfast
UNITED KINGDOM
Telephone: +44 2890736920
E-mail: katy.jenkins@keepnorthernirelandbeautiful.org

Internet address(es):

General address of the contracting authority: www.keepnorthernirelandbeautiful.org

Address of the buyer profile: http://www.keepnorthernirelandbeautiful.org

Electronic access to information: http://www.keepnorthernirelandbeautiful.org/current-tender-opportunties.aspx

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other: Environmental charity

I.3)Main activity

Environment

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

The development and delivery of the Live Here Love Here campaign.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: Northern Ireland, UK.

NUTS code UKN

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

Keep Northern Ireland Beautiful, an environmental charity, wishes to appoint an agency to develop and deliver the Live Here Love Here campaign aimed at changing people’s attitudes and behaviour towards their local environment. The campaign will operate across Northern Ireland and involve a mix of media, marketing and advertising activity. The successful agency will be expected to deliver the first phase of the campaign from January to March 2015. Full details and the relevant documentation can be found at: www.keepnorthernirelandbeautiful.org/current-tender-opportunities.aspx

II.1.6)Common procurement vocabulary (CPV)

79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated total value is 285 000 GBP over 3 years.
Estimated value excluding VAT: 285 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Starting 8.12.2014. Completion 31.3.2017

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As detailed in the ITT.

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As detailed in the ITT.

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: All applicants must provide a copy of the organisation’s most recently filed accounts.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As detailed within the ITT.
Minimum level(s) of standards possibly required:
As detailed within the ITT.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

LHLHcam2014

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

17.11.2014 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

until: 31.3.2015

IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

The agency must develop and deliver Phase 1 of the Live Here Love Here campaign by the end of March 2015.

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

2.10.2014