Development of Marketing Strategy for Biomed Online Learning

Development of Marketing Strategy for Biomed Online Learning

As a result we are now seeking information and analysis that will enable us to assess more accurately the current position of the programme and that of the individual courses, both nationally and internationally.

United Kingdom-London: Education and training services

2013/S 139-241984

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Biomed Online, University of Greenwich
Biomed Office, Grey 215, University of Greenwich, Avery Hill Road, Eltham
For the attention of: Catherine Ronan
SE9 2UG London
UNITED KINGDOM
Telephone: +44 2083319978
E-mail: biomed@gre.ac.uk

Internet address(es):

General address of the contracting authority: http://w3.gre.ac.uk/biomed/

Address of the buyer profile: http://www.mytenders.org/search/Search_AuthProfile.aspx?ID=AA28488

Further information can be obtained from: Biomed Online, University of Greenwich
Biomed Office, Grey 215, University of Greenwich, Avery Hill Road
For the attention of: Catherine Ronan
SE9 2UG Eltham, London
UNITED KINGDOM
Telephone: +44 2083319978
E-mail: biomed@gre.ac.uk
Internet address: http://w3.gre.ac.uk/biomed/

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Biomed Online, University of Greenwich
Biomed Office, Grey 215, University of Greenwich, Avery Hill Road
For the attention of: Catherine Ronan
SE9 2UG Eltham, London
UNITED KINGDOM
Telephone: +44 2083319978
E-mail: biomed@gre.ac.uk
Internet address: http://w3.gre.ac.uk/biomed/

Tenders or requests to participate must be sent to: Biomed Online, University of Greenwich
Biomed Office, Grey 215, University of Greenwich, Avery Hill Road
For the attention of: Catherine Ronan
SE9 2UG Eltham, London
UNITED KINGDOM
Telephone: +44 2083319978
E-mail: biomed@gre.ac.uk
Internet address: http://w3.gre.ac.uk/biomed/

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Education
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Development of marketing strategy for Biomed Online Learning short courses in healthcare sector.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 24: Education and vocational education services
Main site or location of works, place of delivery or of performance: University of Greenwich.
NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

Biomed Online Learning (www.gre.ac.uk/biomed) is a mature programme of tutor-supported short courses that offer continuing professional development or postgraduate qualifications for workers in the healthcare sector at a rate that suits workforce needs and budgetary constraints. Delivered on-line, the format also allows staff to share best practice across different locations and reflect on training needs to support a changing workplace. Courses are created by teams of specialists drawn from both the healthcare workplace and higher education sectors and span a range of management as well as specialist healthcare topics. Although the courses were originally targeted for the professional development of biomedical scientists, the changing nature of the UK healthcare workplace has resulted in several of them finding broad application across a much wider range of professions than originally envisaged. One consequence of this is that the Biomed brand is well-respected, but is not necessarily the most suitable title for some of these other groups.

As a result we are now seeking information and analysis that will enable us to assess more accurately the current position of the programme and that of the individual courses, both nationally and internationally. In addition, we require recommendations that will assist us in developing our marketing strategy.
Specifically, we seek to understand
a) The nature and size of demand for the type of online short courses exemplified by Biomed Online across a range of healthcare disciplines in the UK, mainland Europe, and internationally. This assessment should include a realistic assessment of gaps in the market, and information on competitor programmes and organisations, including the growth of “Massive Open Online Courses (MOOCs)”.
b) The nature and size of demand for Postgraduate Qualifications and for accredited learning across different healthcare professions, including for medically-qualified staff.
c) Opportunities for licensing courses to English-speaking and non-English speaking countries and legal and quality assurance issues which should be considered.
d) Options for the rebranding of Biomed Online.
e) Policy developments, such as service and workforce changes, and career modernisation, which create new training markets or remove existing ones. In England, this would include the shift from secondary to primary care of some of the management of long-term conditions.
The successful tenderer will be able to provide evidence of previous business with the healthcare sector and knowledge of the professional training requirements of healthcare professionals within the UK, Europe and internationally. The work is likely to take 3-4 months.
Note: To register your interest in this notice and obtain any additional information please visit the myTenders Web Site at: http://www.myTenders.org/Search/Search_Switch.aspx?ID=106836

II.1.6)Common procurement vocabulary (CPV)

80000000

II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

a) The nature and size of demand for the type of online short courses exemplified by Biomed Online across a range of healthcare disciplines in the UK, mainland Europe, and internationally. This assessment should include a realistic assessment of gaps in the market, and information on competitor programmes and organisations, including the growth of “Massive Open Online Courses (MOOCs)”.
b) The nature and size of demand for Postgraduate Qualifications and for accredited learning across different healthcare professions, including for medically-qualified staff.
c) Opportunities for licensing courses to English-speaking and non-English speaking countries and legal and quality assurance issues which should be considered.
d) Options for the rebranding of Biomed Online.
e) Policy developments, such as service and workforce changes, and career modernisation, which create new training markets or remove existing ones. In England, this would include the shift from secondary to primary care of some of the management of long-term conditions.
Estimated value excluding VAT: 20 000 GBP
II.2.2)Information about options

Options: no
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: (1) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.
III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate

2.9.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Date: 22.7.2013 – 12:00
Place:

http://w3.gre.ac.uk/biomed/

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds
VI.3)Additional information

(MT Ref:106836)
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:17.7.2013