Digital Marketing and Communications Contract

Contract scope to develop the University’s brand awareness and market positioning amongst its target audiences.

United Kingdom-Belfast: Advertising and marketing services

2019/S 104-252791

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Queen’s University Belfast
University Road
Belfast
BT7 1NN
United Kingdom
Contact person: Donall Patton
Telephone: +44 2890973061
E-mail: d.patton@qub.ac.uk
NUTS code: UKN

Internet address(es):Main address: https://www.qub.ac.uk/

Address of the buyer profile: https://www.qub.ac.uk/directorates/FinanceDirectorate/Visitors/Connect/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/queensuniversitybelfast/aspx/Home

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

QUB/1832/19 — Contract for an International Digital Marketing and Communications Partner for China

Reference number: QUB/1832/19

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets. The partner agency will be responsible for:

— development and implementation of integrated multi-channel digital marketing and content plans in China,

— robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKN

Main site or place of performance:

II.2.4)Description of the procurement:

Contract scope to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets:

The agency will be responsible for:

— development and implementation of integrated multi-channel digital marketing and content plans in China,

— robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance. The agency is required to have the following experience and capabilities,

— extensive international digital marketing experience in China gained within the higher education sector, with a strong track record of successful recruitment campaign delivery and content delivery, working directly with students and alumni,

— provision of a senior account manager for the University, supported by an experienced account team which should include specialists in media planning, media buying and copywriting for China,

— provision of named bi-lingual English/Mandarin members of staff who will carry out translation services and copywriting for organic social media activity and digital campaigns, whom the University’s team will be able to train and liaise directly with to ensure key messages, tone of voice and positioning are in line with the University overarching brand position,

— agency availability on a reactive basis to provide support on a campaign by campaign basis across different time zones to ensure immediacy of communications,

— flexibility to work with a range of stakeholders – including International Office, faculty marketing teams and academic staff, strategic marketing and communications.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12

This contract is subject to renewal: yes

Description of renewals:

The contract shall be for a period of 1 year, subject to satisfactory annual review, with the option to extend the contract by up to a further 24 months. This option to extend shall be entirely at the discretion of Queen’s and shall be subject to satisfactory review of performance.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes

Description of options:

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Please refer to the tender documentation.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 27/06/2019

Local time: 16:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 01/07/2019

Local time: 09:00

Place:

Belfast

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

Queen’s University Belfast
University Road
Belfast
BT7 1NN
United Kingdom
Telephone: +44 2890973026
E-mail: procurement@qub.ac.ukInternet address: www.qub.ac.uk

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contract Regulations 2015 (SI 2015/102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

28/05/2019

Digital Marketing and Communications Contract

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