Digital Marketing and Communications Contract
Contract scope to develop the University’s brand awareness and market positioning amongst its target audiences.
United Kingdom-Belfast: Advertising and marketing services
2019/S 104-252791
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
University Road
Belfast
BT7 1NN
United Kingdom
Contact person: Donall Patton
Telephone: +44 2890973061
E-mail: d.patton@qub.ac.uk
NUTS code: UKN
Address of the buyer profile: https://www.qub.ac.uk/directorates/FinanceDirectorate/Visitors/Connect/
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
QUB/1832/19 — Contract for an International Digital Marketing and Communications Partner for China
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
Queen’s requires a digital marketing and communications partner for the China market, to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious student recruitment targets. The partner agency will be responsible for:
— development and implementation of integrated multi-channel digital marketing and content plans in China,
— robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance.
II.1.6)Information about lots
II.2.3)Place of performance
II.2.4)Description of the procurement:
Contract scope to develop the University’s brand awareness and market positioning amongst its target audiences, increase consideration levels and drive lead generation for the University’s range of international programmes to support its ambitious recruitment targets:
The agency will be responsible for:
— development and implementation of integrated multi-channel digital marketing and content plans in China,
— robust reporting and digital advice and guidance on an ongoing basis to the University’s in-house and in-market teams to inform planning, delivery and to optimise marketing performance. The agency is required to have the following experience and capabilities,
— extensive international digital marketing experience in China gained within the higher education sector, with a strong track record of successful recruitment campaign delivery and content delivery, working directly with students and alumni,
— provision of a senior account manager for the University, supported by an experienced account team which should include specialists in media planning, media buying and copywriting for China,
— provision of named bi-lingual English/Mandarin members of staff who will carry out translation services and copywriting for organic social media activity and digital campaigns, whom the University’s team will be able to train and liaise directly with to ensure key messages, tone of voice and positioning are in line with the University overarching brand position,
— agency availability on a reactive basis to provide support on a campaign by campaign basis across different time zones to ensure immediacy of communications,
— flexibility to work with a range of stakeholders – including International Office, faculty marketing teams and academic staff, strategic marketing and communications.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract shall be for a period of 1 year, subject to satisfactory annual review, with the option to extend the contract by up to a further 24 months. This option to extend shall be entirely at the discretion of Queen’s and shall be subject to satisfactory review of performance.
II.2.10)Information about variants
II.2.11)Information about options
The contract shall be for a period of 1 year, subject to satisfactory annual review, with the option to extend the contract by up to a further 24 months. This option to extend shall be entirely at the discretion of Queen’s and shall be subject to satisfactory review of performance.
II.2.13)Information about European Union funds
II.2.14)Additional information
Section III: Legal, economic, financial and technical information
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
Please refer to the tender documentation.
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Belfast
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
University Road
Belfast
BT7 1NN
United Kingdom
Telephone: +44 2890973026
E-mail: procurement@qub.ac.ukInternet address: www.qub.ac.uk
VI.4.3)Review procedure
This authority will incorporate a standstill period at the point information on the award of the contract is communicated to Tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into. The Public Contract Regulations 2015 (SI 2015/102) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.5)Date of dispatch of this notice: