Digital Marketing Contract Liverpool
To provide digital marketing services to businesses across the Liverpool region.
Liverpool City Region Business Growth Programme: Halton – Digital Marketing
150000 – Consultancy
The Business Growth Programme extends the current Liverpool City Region Integrated Business Support project through securing further European Regional Development Funding under Priority Axis 3: Enhancing the Competitiveness of SME’s’. The Business Growth Programme will continue to provide a range of no-cost business support services designed to build both the capacity and confidence within those SME’s reluctant to engage with existing business support providers for either lack of knowledge or understanding or simply because they are reluctant to pay for, or do not perceive the value of, existing commercial provision. The programme will provide participating SME’s with the following demonstrable outputs: – ? An intensive Business Diagnostic, undertaken by Halton Borough Council that will produce, ? An Action Plan for Growth focused upon the initial steps that a company must take, or the issues that the SME must address, to realise sustainability and growth. ? The provision of a dedicated contact person within Halton Borough Council who will initially work with the company to begin the process of delivering the Action Plan for Growth but who will also support the company with any other elements of their development. Critically, that person will, wherever practical, remain a constant in the life of the business. ? The provision of an informed and managed Brokerage Service, complementing the service provided by the Liverpool City Region Business Growth Hub, which will connect participating SME’s with additional, follow-on, commercial business support, provided by the Supplier. ? The Project will provide additional, more intensive, business support where a participating SME lacks the capacity, expertise or resources to begin the initial roll-out of their individual Action Plan for Growth. Support will be tailored to meet the needs of each individual SME and will focus upon the fundamental elements which businesses must have in place in order to be firstly, sustainable and secondly, to grow. Intensive support will be delivered by suitably experienced and qualified, competitively procured, external suppliers. In summary, the provision of a no-cost service by the Business Growth Programme will provide a valuable resource which will act as a pathway and catalyst for businesses in order that they are able to establish the financial and strategic foundations for future investment in their own sustainability and development. It is important to note that this Business Growth Programme is funded by the European Regional Development Fund and, therefore, the supplier will be required to complete and submit a range of monitoring and output forms specified by the both the European Union and UK government. Given the importance of the collection and maintenance of ERDF documentation it is essential that the supplier is able to demonstrate that they have the business processes and adequate resources available to manage ERDF requirements. This will include: ? Monitoring progress with each client to ensure the completion and submission of all required ERDF documentation. ? Sufficient human resources to facilitate and manage the collection and monitoring of ERDF documentation. ? The ability to create and deliver progress reports on the status of each client as and when requested by Halton Borough Council The performance of suppliers will be closely monitored by Halton Borough Council. Performance will be measured and monitored as part of the contract management in line with agreed KPIs. Where performance is identified to be inadequate the Council reserves the right to cancel the contract with that supplier. A full brief is attached. Closing date for submissions: 25th March 2019 at 4pm
Region(s) of supply
business growth, digital marketing
Estimated contract dates