Digital Marketing Services Tender
Keele University wishes to appoint an agency that has Higher Education experience in home and international markets.
Digital Marketing Services
- Marketing services – 79342000
Location of contract
Value of contract
18 January 2021
17 February 2021
Contract start date
1 August 2021
Contract end date
30 September 2022
Restricted procedure (OJEU)
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
Keele University wishes to appoint an agency that has Higher Education experience in home and international markets and can demonstrate that it understands the student journey, the application funnel and the conversion activities required to meet challenging targets. It is important that this agency can provide sector insights and demonstrate an understanding of what is innovative in the marketplace and across other complex sectors.
The University wishes to understand potential approaches to delivering Campaign Consultancy to support and implement the campaigns, in order to meet institutional strategic objectives. They will design, develop and deliver, optimise and evaluate an integrated institutional marketing and recruitment campaign initially for 2022/23 entry then continuing for 2023/24 entry etc. as the years progress.
Campaigns will be required to generate leads, applicants and enrolled students across Home and International markets for all course levels.
- Tender Notice
- Additional information on how to apply for this contract
- Additional text
- The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home
Is a Recurrent Procurement Type? : No
How to apply
Follow the instructions given in the description or the more information section.
About the buyer