Digital Marketing Services Tender – Rotherham

Digital Marketing Services Tender – Rotherham

Digital Marketing Service to increase the amount of in-house Foster Carers within RMBC.

Opportunity Id
20-278 Foster Carer Recruitment – Digital Marketing Services
79000000-4 – Business services: law, marketing, consulting, recruitment, printing and security

Rotherham Metropolitan Borough Council and the Fostering Service are committed to working with service users, carers, the wider community, and partner agencies to promote the welfare of the Looked After Children and improve their life chances by providing services which:

  • .Support families;
  • Provide stable, safe effective alternative care at the right time and for the right length of time and which are responsive to individual needs, circumstances and choice;
  • Maintain wherever possible continuity of educational provision.

In meeting these aims and objectives, Rotherham Metropolitan Borough Council will work to secure ‘sufficient accommodation’ as required by Section 22G of the Children Act, 1989 (as inserted by the Children and Young People Act, 2008) which places a general duty on Local Authorities to secure sufficient accommodation within their boundaries to meet the needs of Looked After Children.

To meet the sufficiency challenge in Rotherham and to provide a more balanced and sustainable placement mix we are investing in a Digital Marketing Service to increase the amount of in-house Foster Carers within RMBC.

Our vision is to recruit an additional 45 Foster Carers a year with the Foster Carer Recruitment – Digital Marketing Service being central to helping us achieve this; working in close partnership with the Rotherham Fostering Service and key stakeholders across RMBC.

The aim of the service is: to

  • increase the amount of approved Foster Carers for RMBC to meet current and future sufficiency requirements for looked after children

The objective of the service is to:

  • develop and deliver a marketing and engagement strategy utilising a range of media channels to create a broad pipeline of prospective Foster Carers for Rotherham.
  • Provide marketing and data insight and expertise to support the existing Fostering Service, supporting the development of a clear evidence-based Foster Carer recruitment journey

On that note RMBC are looking to tender for these services.

It is anticipated that the contract will commence on 01/04/2022 and will run for a period of three years making the expiry date 31/03/2025. The contract will have an option to extend by up to a further two years in any number or combination of extensions at the sole discretion of the Council, making the latest possible expiry date 31/03/2027.

Please note the following Important Dates.

  1. a) Deadline for receipt of tender clarifications in relation to the Contract Terms and Conditions 26/08//2021 Noon
  2. b) Deadline for Clarifications in relation to all other clarifications including any in relation to Social Value 01/09/2021 Noon
  3. c) Tender Return Date and Date for submission of the Social Value offer 14/09/2021 at 10:00 am

The tender documents are available from with reference DN530964.

For support with registration on the YORtender website or if you are having difficulties accessing the documents through YORtender,

If you experience technical issues surrounding the use of the YORtender system you should log a call with the system provider (ensuring you leave a contact phone number) at

Alternatively, you can contact the helpdesk at; email:; phone: 0330 005 0352. (Important note: the phone option must only be used in critical / time sensitive situations requiring resolution within 60 minutes).

Should you experience technical issues or queries with using the Social Value Portal, (SVP), please contact the support team in one of the following ways;

email:, or through the contact form.  You can find the link to the form at the bottom of each page on the SVP, or visit

To request access to this project on the Social Value Portal please click on the following link and complete the web form.

The support team will respond to your query as quickly as possible, but please allow up to one working day for a response.

Region(s) of supply
Barnsley, Doncaster and Rotherham
Estimated value
Recruitment, Digital, Foster, Carer, Marketing

Key dates

Estimated contract dates

Start date
End date

Contact details

Rotherham MBC
Angela Wilson
Riverside House
South Yorkshire
S60 1AE

Expression of interest window

From 03/08/2021 10:00 to 14/09/2021 10:00