Digital Media Partners for Big Lottery Fund

Digital Media Partners for Big Lottery Fund

To establish contract/s with a digital media partner or partners to create and publish digital/online/social media content on their own social media channels or platforms.

Contract summary



  • Promotional services – 79342200
  • Motion picture and video tape production and related services – 92110000

Location of contract

North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East, South West, Scotland, Wales, Northern Ireland

Value of contract


Procurement reference


Published date

24 June 2021

Closing date

22 July 2021

Closing time


Contract start date

16 August 2021

Contract end date

16 August 2022

Contract type

Service contract

Procedure type

Open procedure (OJEU)

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




The Contracting Authority acting on behalf of the National Lottery Promotions Unit (NLPU) seeks to conduct a tender process to establish contract/s with a digital media partner or partners to create and publish digital/online/social media content on their own social media channels or platforms that will reach and appeal to a UK audience of 18-34 year old's. The requirement is divided into two lots under which the Contracting Authority is seeking to establish contracts. This includes but is not be limited to 2 NLPU campaigns.

Tenders are invited only from interested parties who;
– are able to create and publish pieces of digital/online/social media content including videos on their own social media channels or own platforms that have a demonstrable audience of at least 1 million in accordance with the target demographic for each campaign (Typical range 18-34-year old's).
– have demonstrable experience of successful delivery of a requirement of a similar scale to those detailed within the scope of works (provided with tender documents) in the last 18 months.

Full details of the contract requirement can be found within the tender documents. Those wishing to access the associated tender documents and/or participate within the tender process should register their organisation details at and search for project _1258.
Please note: The closing date for tender submissions is 15:30 on 22nd July 2021. Interested parties are therefore advised of the importance of registering their organisation details and accessing tender documents via the provided link at their soonest opportunity.

About us: The National Lottery Promotions Unit (NLPU) was set up in 2002 to communicate with consumers from a pan-National Lottery perspective so that National Lottery players know how their good cause money is being spent. Each week £36million is raised by National Lottery players which goes towards good causes. We seek to increase public knowledge of the variety and extent of National Lottery funding to good causes and to encourage National Lottery players to make the link between their spend on lottery products and the impact on communities all across the UK.
The NLPU works across all 12 of the National Lottery funding distributors to tell good cause stories across the sport, art (and ‘the arts’), film, community and charity, and heritage sectors.
A key component of the NLPU’s digital strategy for the next three years is for our content to reach as wide an audience as possible while attracting significant engagement from viewers.
To find out more about the sorts of good cause projects The National Lottery (TNL) funds, visit


How to apply


Follow the instructions given in the description or the more information section.


About the buyer



1 Plough Place