Email Marketing – Invitation to Tender
Our current email marketing contract expires at the end of July 2019.
- Software package and information systems – 48000000
- IT services: consulting, software development, Internet and support – 72000000
- Business services: law, marketing, consulting, recruitment, printing and security – 79000000
Location of contract
Value of contract
14 May 2019
04 June 2019
Contract start date
17 June 2019
Contract end date
31 July 2021
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
We send around 12 million marketing emails per year to over 300,000 subscribers, featuring a wide variety of content and targeted at a wide variety of audience and stakeholder groups. Email remains our single most effective way of directly communicating with our customers.
Our main fortnightly email update is sent to around 250,000 subscribers, and contains a mix of content that reflects the public-facing work and services offered by The National Archives. We also send several supplementary mailings to subscribers on top of this update, primarily retail promotions for our online shop and events programme, targeted at subsets of our mailing list. We also distribute a number of specialist campaigns, focused on different areas of our work, to various stakeholder lists.
Our current email marketing contract expires at the end of July 2019, and we are looking for a supplier who will not only deliver this service for us from 1 August 2019, but ensure a seamless transition between services.
About the buyer
Invitation to Tender
How to apply
Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.