Employer Brand Contract

Employer Brand Contract

Historic England’s Human Resources team would like to review and improve our employer brand.

Historic England Employer Brand Project 2020

Contract summary



  • Human resources management consultancy services – 79414000

Location of contract


Value of contract

£0 to £50,000

Procurement reference

P/REF HE 00001520

Published date

10 December 2020

Closing date

5 January 2021

Closing time


Contract start date

10 January 2021

Contract end date

31 March 2021

Contract type

Service contract

Procedure type

Open (non-OJEU)

Contract is suitable for SMEs?


Contract is suitable for VCSEs?





Historic England’s Human Resources team would like to review and improve our employer brand to deliver the following keys areas; deliver Talent Value Proposition to attract a more diverse range of applicants to Historic England roles and build on staff engagement through formalising our EVP. We are recruiting the support of an external consultancy to help us formally build the EVP. We would expect the successful bidder to deliver the following:
o Bring our Employer Brand Proposition to life – we already have a clear idea of what our EVP is and we can share those ideas and the data that sits behind that with the successful organisation, or as part of the tender process, but we need help to articulate this into a brand proposition. We don’t anticipate a large research element will be needed
o Review our Careers Webpages with view to Diversity and Inclusion
o Create the following assets
o Talent Value Proposition – mainly social brand awareness including video content but with an integrated campaign, which includes writing adverts for job board/display , to attract both
active and passive candidates. Again we are focusing on attracting candidates that would not usually see Historic England as an employer of choice.


More information


Additional text
Suppliers interested in this opportunity should register at https://in-tendhost.co.uk/historic-england/aspx/Home in orderto express interest and download documentation.

Is a Recurrent Procurement Type? : No


How to apply


Follow the instructions given in the description or the more information section.


About the buyer


Contact name

Louise Fuller


The Engine House
Firefly Avenue
United Kingdom