Film Research Contract

Film Research Contract

The key question for the research is ‘What does the industry need to do in order to keep people engaged with film?’

Contract summary


    • Research consultancy services – 73210000
    • Market research services – 79310000
    • Economic research services – 79311400

Location of contract


Value of contract


Published date

22 March 2019

Closing date

12 April 2019

Contract start date

16 May 2019

Contract end date

29 November 2019

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




There is plenty of evidence that audiences for film are changing (e.g. In an age where any amount of visual content is available immediately and online, where technology enables search and access at the touch of a screen and where film at the cinema competes with an ever increasing variety of other out of home experiences it is becoming increasingly complex to understand and identify audience trends in both the choice and consumption of film.

At present there are many sources of data on the consumption of film by audiences, at the cinema, on television, on DVD and Blu-Ray disk and to a more limited extent online. There is also evidence for the revenues generated for each element of the value chain and how this has changed through time. However we have little knowledge of how these link together. The lack of single source ‘film touchpoint’ evidence means there are key questions for the film and wider screen industry that we cannot currently answer (e.g. on consumption, spend, navigation and choice, film preference and technology).

The key question for the research is ‘What does the industry need to do in order to keep people engaged with film?’ The answer to this question is likely to be multi-layered and will build in considerations of choice, spending, access to technology, personal values and social background. We have broken this down into a number of key questions which are necessarily wide ranging, and will increase the breadth and depth of knowledge we have about the total film ecosystem.

It is likely that this will be the first time that a published study will identify the elements of ‘total film’ consumption across all touchpoints and platforms. This knowledge will inform the future exhibition and distribution of film, and provide an effective evidence base for future strategic decision making for a variety of industry stakeholders (including exhibitors, distributors, producers, home entertainment, etc.).

We will consider any approach that meets our needs within the budget for this work, though we think that the study is likely to involve a mixture of both qualitative and quantitative research. We are keen that the findings can be used to deliver predictive models or algorithms that can be used to predict future behaviour – mostly around engagement with the cinema and paid for elements of film consumption. However, we are also keen to conduct qualitative work in order to better understand the ‘why’ behind the metrics.

One key outcome is a single source quantitative study of film consumption across all platforms that can form the basis of a longitudinal study or research design that can be repeated in the future.


About the buyer

Contact name

Stephen Adams


21 Stephen Street
United Kingdom


0207 9574849



Other information


Additional information on how to apply for this contract

To take part in this tender, please visit our website, at the address shown above, where you will need to register, if you haven’t already, and express an interest in this opportunity to access the relevant documents. Please note expressions of interest will only be accepted via the portal.

Is a Recurrent Procurement Type? : No


How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.