Fostering Marketing and Engagement Contract – Herefordshire Council

The Council has a strong internal foster care service. However, like many other local authorities, recruitment of new foster carer households to maintain a suffice and diverse pool has been challenging over recent years. The Council is now seeking to pilot the outsourcing of its Foster Carer Marketing and Engagement functions to test whether a different approach achieves a higher rate of prospective carer applications and approvals. The initial contract term is for two years with potential to extend up to a further three years at the discretion of the Council based on the contract performance and funding availability. The Council have set a target to recruit 60 carer households over a two-year period.