Full Service Marketing Support Tender

To provide full service marketing support including creative development, branding, consultancy.

United Kingdom-Walsall: Marketing services

2018/S 137-313173

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

WHG
100 Hatherton Street, 3rd Floor
Walsall
WS1 1AB
United Kingdom
Contact person: Ms Leanne Davies
Telephone: +44 3005556666
E-mail: Procurement@whgrp.co.uk
NUTS code: UKG3

Internet address(es):Main address: http://www.whg.uk.com

Address of the buyer profile: http://www.whg.uk.com

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: www.due-north.com

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Marketing Services, Creative and Consultancy

Reference number: DN343847

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Whg is seeking to appoint one company to provide full service marketing support including creative development, branding, consultancy, and production of multi-channel collateral.

II.1.5)Estimated total value

Value excluding VAT: 400 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKG3

II.2.4)Description of the procurement:

Whg is seeking to appoint one company to provide full service marketing support including creative development, consultancy, and production of multi-channel collateral.

In delivering these services, WHG wishes to use a company that can deliver high-quality content and materials to agreed timescales and in a manner that reflects and advances WHG’s brand reputation amongst its customers, stakeholders and colleagues.

In delivering these services, whg is seeking a company who can provide timely advice and guidance in ensuring all materials are delivered in the most efficient way possible whilst continually striving to raise the impact and effectiveness of communications.

WHG employs an in-house team of communications professionals who will act as client managers for the contract. They will be the main point of contact with the appointed company and will be responsible for ensuring work is appropriately briefed and delivered to the requisite standard.

Work will fall into 1 of 3 categories:

— Consultancy and creative development:

The provision of strategic marketing planning support and creation of marketing plans, campaigns in response to a brief by WHG.

— Programmed jobs:

These are jobs that are produced to an agreed annual schedule. These include such things as the customer magazines.

— Ad hoc jobs:

These are jobs or projects that may arise in line with WHG requirements. These include such things as leaflets, campaign materials, adverts and other customer, stakeholder or colleague collateral. WHG will endeavour to provide as much notice as possible for these types of job.

The range of jobs required includes, but is not limited to:

— leaflets,

— newsletters and reports,

— digital content,

— display materials,

— signage for new developments or events.

II.2.5)Award criteria

Criteria below

Quality criterion – Name: Quality / Weighting: 60

Price – Weighting: 40

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: yes

Description of renewals:

The fixed term contract will commence on or around the 1.11.2018 for an initial period of 2 (two) years. The contract will be extendable up to a maximum of 2 (two) years by one or more extensions of whatever period(s) WHG specifies subject to satisfactory performance by the provider. The total contract term will not exceed 4 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Whg will require the following levels of insurance:

— professional indemnity: 2 000 000 GBP,

— employers liability: 10 000 000 GBP,

— public liability: 10 000 000 GBP, and

— product liability: 2 000 000 GBP.

You will be requested in your bid to agree that if not currently held, you are willing to meet the levels if successful.

In order to ensure your company possesses the necessary economic and financial capacity to perform the contract you will be required to show a turnover of 800 000 BGP for the last 2 years. A copy of your accounts will be required. In addition a credit check will be carried out, should this financial assessment highlight a risk of business failure then more information may be requested e.g. bank letter.

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 17/08/2018

Local time: 15:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 17/07/2018

Local time: 16:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

The tender evaluation will comprise a four-stage process.

— Stage 1

An assessment of quality and performance based on an evaluation of the tenderers submission addressing specific criteria.

— Stage 2

An assessment of the total cost of each tender based upon the completed pricing schedule.

— Stage 3

At this stage an overall evaluation score will be derived from the qualitative and quantitative assessments.

— Stage 4

Those not within 10 % of the highest position will be excluded from Stage 4.

To help WHG examine in more detail the information covered in the tenderer’s submission, a further assessment of quality and performance by means of a design exercise will take place following the evaluation of pricing and written qualitative submission.

This weighted exercise will be used to assess the quality of the tenderers’ ability to demonstrate its performance levels as defined in the invitation to tender and the bid in line with the assessment table provided if progressed to this stage.

WHG appreciates the extensive resource that bidders must commit to producing a design and attending a tender presentation. Therefore those not within 10 % of the highest position will be excluded from the design exercise stage.

The design exercise will count for 10 % of the qualitative 60 %.

Whg does not bind itself to accept the lowest tender or any tender and will not be responsible for, or pay any expenses incurred by the tenderer in the preparation of this tender. Relevant and proportionate suitability assessments will be undertaken e.g. mandatory and discretionary exclusions: taxes, bankruptcy, misconduct and other situations referred to in the 2015 Regs. WHG will also check that any bidder has the legal and financial capacities and the technical and professional abilities to perform the contract.

The entire process will be carried out electronically via “The Portal”. Please complete all questions within the portal and return the quantitative /pricing schedule by uploading it within the relevant section; all other scanned documents should be uploaded to the qualitative schedule section or other specified section.

Relevant and proportionate suitability assessments will be undertaken e.g. mandatory and discretionary exclusions: taxes, bankruptcy, misconduct and other situations referred to in the 2015 Regs. WHG will also check that any bidder has the legal and financial capacities and the technical and professional abilities to perform the contract. The transfer of undertakings (protection of employment) Regulations 2006 (“TUPE”) is unlikely to apply to the workforce of the incumbent contractor(s) in relation to the services under the contract, however, ultimately whether or not TUPE applies is a matter of law. WHG’s expectation is for any service provider to help them benefit their customers and their local communities for example: delivery of employment and training opportunities and other community benefits.

VI.4)Procedures for review

VI.4.1)Review body

Royal Courts of Justice
The Strand
London
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

17/07/2018