Global Direct Marketing Services for The Open University
Lot 1. Paid Search, Display Networks, Social Network Advertising; Lot 2. Email Marketing;
Lot 3. Search Engine Optimisation, Social Network Marketing; Lot 4. Lead Generation;
Lot 5. Business School – Paid Search, Display Networks, Social Network Advertising.
United Kingdom-Milton Keynes: Advertising and marketing services
2013/S 183-316117
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
The Open University
Finance Division
Contact point(s): https://in-tendhost.co.uk/openuniversity
For the attention of: Purchasing Manager
MK7 6BP Milton Keynes
UNITED KINGDOM
Telephone: +44 1908652036
Internet address(es):
General address of the contracting authority: www.open.ac.uk
Electronic access to information: https://in-tendhost.co.uk/openuniversity
Electronic submission of tenders and requests to participate: https://in-tendhost.co.uk/openuniversity
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Education
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
GLOBAL DIRECT MARKETING SERVICES/PUR/OJEU/2013
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
NUTS code UKJ12
Service category No 13: Advertising services
NUTS code UKJ12
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
A 5 lot tender for the provision of Marketing Services.
Lot 1. Paid Search, Display Networks, Social Network Advertising;
Lot 2. Email Marketing;
Lot 3. Search Engine Optimisation, Social Network Marketing;
Lot 4. Lead Generation;
Lot 5. Business School – Paid Search, Display Networks, Social Network Advertising.
Lot 1. Paid Search, Display Networks, Social Network Advertising;
Lot 2. Email Marketing;
Lot 3. Search Engine Optimisation, Social Network Marketing;
Lot 4. Lead Generation;
Lot 5. Business School – Paid Search, Display Networks, Social Network Advertising.
II.1.6)Common procurement vocabulary (CPV)
79340000
II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots
This contract is divided into lots: yes
Tenders may be submitted for one or more lots
Tenders may be submitted for one or more lots
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: yes
Number of possible renewals: 8
Number of possible renewals: 8
II.3)Duration of the contract or time limit for completion
Duration in months: 24 (from the award of the contract)
Information about lots
Lot No: 1 Lot title: Paid Search, Display Networks, Social Network Advertising
1)Short description
Agency to set up and optimise (reduce CPE (Cost per Enquiry) on a regular basis the Paid Search campaigns (Google Pay per Click advertising), Display Networks (Google Display Network, and other Ad Networks selected), and Social Network Advertising (advertising on Facebook, LinkedIn and Twitter).
2)Common procurement vocabulary (CPV)
79340000
3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Email Marketing
1)Short description
SEO agency to achieve #3 ranking on Google for a defined set of search terms in all 21 European countries, and also manage and develop content on Social Networks.
2)Common procurement vocabulary (CPV)
79340000
3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Search Engine Optimisation, Social Network Marketing
1)Short description
2)Common procurement vocabulary (CPV)
79340000
3)Quantity or scope
Agency to design emails and manage email sends to Prospect students (students who have make an enquiry via the Global Direct website). OU staff would supply prospect customer data on a regular basis for email sends, agency to manage responses, sending response emails and data back to OU.
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 4 Lot title: Lead Generation
1)Short description
Agency to supply qualified enquiries for relevant distance learning university degrees across a range of countries outside of the UK (particularly Germany, Netherlands, France, Switzerland, Italy, Spain; but also 4-6 countries outside of Europe). Agency to supply and acceptable upload format for follow up calls by The OU, and provide daily dashboard performance data.
2)Common procurement vocabulary (CPV)
79340000
3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 5 Lot title: Business School – Paid Search, Display Networks, Social Network Advertising
1)Short description
Agency separate to Lot 1 to use as benchmarking of Lot 1 performance and also to give focus on the Business School. Agency to set up and optimise (reduce CPE (Cost per Enquiry) on a regular basis the Paid Search campaigns (Google Pay per Click advertising), Display Networks (Google Display Network, and other Ad Networks selected), and Social Network Advertising (advertising on Facebook, LinkedIn and Twitter).
2)Common procurement vocabulary (CPV)
79340000
3)Quantity or scope
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: As per document.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: As per document.
Minimum level(s) of standards possibly required: As per document.
Minimum level(s) of standards possibly required: As per document.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
As per document.
Minimum level(s) of standards possibly required:
As per document.
As per document.
Minimum level(s) of standards possibly required:
As per document.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged number of operators: 5
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
OUPA10179
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Time limit for receipt of requests for documents or for accessing documents: 21.10.2013 – 12:00
Payable documents: no
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
21.10.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
8.11.2013
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
German. English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Date: 13.12.2013 – 12:00
Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: The Procurement Manager (or delegate) and at least two other University officers.
Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: The Procurement Manager (or delegate) and at least two other University officers.
Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: no
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
It is anticipated that any extensions will be on a rolling 3 month period (up to a maximum of 2 years). So a total of 8 extensions is possible.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:18.9.2013