Government Procurement Service Media Buying
Public Sector Framework for media buying services. Express an interest to enter Market Engagement Process.
UK-Liverpool: Marketing services
Prior information notice
Section I: Contracting authority
Government Procurement Service
9th Floor, The Capital, Old Hall Street
Contact point(s): Media Buying PIN
L3 9PP Liverpool
Telephone: +44 3450103503
Fax: +44 3450103503
General address of the contracting authority: http://gps.cabinetoffice.gov.uk
Address of the buyer profile: https://gpsesourcing.cabinetoffice.gov.uk
Further information can be obtained from: The above mentioned contact point(s)
Section II.B: Object of the contract (Supplies or services)
NUTS code UK
channels including cross platforms.
Public Sector customers include Central Government departments as well as Wider Public Sector organisations.
Example channels include but are not limited to the following:
– TV, radio and cinema spot buying;
– press space;
– Out-of-home (including interactive formats);
– Mobile / Tablet / Text etc;
– Gaming and in-game advertising;
– Emerging channels;
– Direct Marketing (DM);
– Partnerships (Media and content).
Examples of types of media may include:
Media sponsorships (paid for);
Media partnerships (paid for);
Word of mouth, content seeding, virals;
Video on demand (VOD) / Online video advertising;
AFP (Advertising funded programme);
Affiliate / Paid-for search marketing / Click to call;
Digital display advertising;
Paid-for social media advertising / other biddable formats;
Inserts / Door Drop;
Other emerging media.
Likely audiences include all socio-economic groups, including:
International / National / Regional / Local;
Stakeholders / Intermediaries (e.g. Trade bodies, customer groups, charities, Government departments, VSOs);
Hard to Reach (for example: Youth, Elderly, NEETs, Pensioners);
Routine and manual workers;
People in employment / working people;
It is envisaged that a single supplier will be required to provide all of the above.
Government Procurement Service is looking to commence a new procurement activity for the existing Media Buying requirements, with an anticipated award date of March 2014.
Prior to this, Government Procurement Service is proposing to undertake market engagement with suitable suppliers (as defined below). The purpose of this PIN is to identify suitable suppliers and encourage them to make contact with Government Procurement Service.
Suitable suppliers are defined as those with the capability and capacity to provide ALL of the services detailed in this section (II.3) with an anticipated annual value of 100 million GBP – 150 million GBP.
Suitable suppliers should email CommsCategoryTeam@gps.gsi.gov.uk , stating “Media Buying PIN” in the subject box and provide the following information:
2. Contact name;
3. Contact phone number;
4. Contact email;
5. Contact address;
6. Organisation website link;
7. Organisation turnover.
This must be done by Tuesday 9th July at 3 pm. Suppliers who respond after this date may not be included in the market engagement process.
Market engagement will then be initiated with suitable suppliers prior to the proposed procurement exercise.
Estimated cost excluding VAT:
Range: between 100 000 000 and 150 000 000 GBP
79342000, 79341000, 92200000, 92220000
Section III: Legal, economic, financial and technical information
Section VI: Complementary information
Therefore, suppliers are encouraged to review the information contained in this Prior Information Notice and feedback their interest in this upcoming tender by emailing email@example.com
Tax legislation http://www.hmrc.gov.uk/thelibrary/legislation.htm
Environmental protection legislation http://www.legislation.gov.uk/ukpga/1990/43/contents
Employment protection and working conditions http://www.direct.gov.uk/en/Employment/Employees/index.htm
VI.4)Date of dispatch of this notice:11.6.2013