Graphic Design Services for Science Museum Group

Graphic Design Services for Science Museum Group

Brand Licensing Style Guides.

Reference number: SCM0064T

Deadline date:28/08/2012

This deadline is for… Notice deadline.

Contract value:£0 – £0

Location where the contract is to be carried out: United Kingdom SCMG Enterprises Ltd, Science Museum London

Is this suitable for smaller suppliers? Yes

Is this contract suitable for a voluntary, community and social enterprise organisations? No

Name of the buying organisation: SCMG Enterprises Ltd ( Science Museum Group )

Original source URL

Description of the contract

SCMG Enterprises is the commercial arm of Science Museum Group, a family of internationally respected museums, the Science Museum, MOSI, the National Railway Museum and the National Media Museum. Our collections span over 2000 years of scientific and social history, exploring the science and technology which has shaped our lives.

The SCMGE B2B Commercial Development programme ( Licensing, Publishing, Picture Library ) works to generate income for the group and to inspire interest in our museums and collections.

Key brands are Science Museum, Flying Scotsman, National Railway Museum and National Media Museum.

SCMGE products are currently stocked by these UK retailers; John Lewis, Marks & Spencer, House of Fraser, Debenhams, WH Smith, Boots, Argos, Next, Sainsbury’s, Waterstone’s, Amazon,,, Blackwells, iTunes, and many independents. Product categories include toys, gadgets,fashion accessories, stationery, books and homewares.

With a view to extending our brands’ reach into new product categories, and to new retailers, we are seeking submissions to create content style guides across our existing brands for 2012-14,


Phase 1 – 2012

Science Museum – Kids concept

Mallard – Adults classic nostalgic

Phase 2 2012-13

National Railway Museum – Adults design led

Additional brands and themes to be confirmed

Design work will be phased throughout the term of the contract, starting with Science Museum

Kids and Mallard for launch in October 2012 at Brand Licensing Europe.

Each style guide should include visual representations of the brand theme in question, with examples of artwork, colourways and other new content which can be used on the target product categories.

The style guides should take into account the following;

Key themes/concepts for each brand as identified in the brief

Target age groups/customer types as identified in the brief

Product categories as identified in the brief The key brand associations

Current product offer

The brand values of the museum related to the brand in question

Current style guides and packaging guidelines

The style guides can consist of any of the following;

Newly created content & graphics, existing content from the Science Museum Group picture library ( )a combination of the above two content types

Required Format

Style guides should be produced with the following sections per guide in the order suggested

a. contents

b. themed intro /inspiration for the designs

c. top line brand info /main brand logos /main fonts/colour palette/brand values

d. new graphics/logos/fonts

e. product visuals

f. packaging options – box/swing tag/label/back stamp as appropriate

g. bolt-ons inc legals/designations/contacts

We are seeking to appoint a number of specialist style-guide design companies who will be our preferred partners throughout the term of the contract, as well as nominating those for the immediate work in 2012 based on submissions received and tender criteria.

(MT Ref:87172)


Classification of the contract

79822500 Graphic design services


Additional information

Contract type: Services – Unspecified

Is it a framework agreement? No

Is this contract related to a programme of funding? No

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria below:

Estimated length of contract: 31/08/2012 – 29/08/2014


Who to contact

Contact name Brenda Conway

Organisation name SCMG Enterprises Ltd ( Science Museum Group )

Address Science Museum, Exhibition Road, B2B Commercial Development, London, GB, SW7 2DD

Telephone +44 2079424379

Extension number:

Fax +44 2079424345

How to apply

For further information please review the full notice details at