Graphic Design Services Tender

Graphic Design Services Tender

Lot 1 University Graphic Design Services. Lot 2 Uno Design and Branding.

UK-Hatfield: graphic design services

2012/S 229-377454

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Hertfordshire
MacLaurin Building
Contact point(s): Procurement Department
For the attention of: Darren Summonds
AL10 9NE Hatfield
Telephone: +44 1707284091
Fax: +44 1707284907

Internet address(es):

General address of the contracting authority:

Address of the buyer profile:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract by the contracting authority:

Design Services – 2013.
II.1.2)Type of contract and location of works, place of delivery or of performance

Main site or location of works, place of delivery or of performance: Hatfield in Hertfordshire.
NUTS code UKH23

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 6
Duration of the framework agreement

Duration in months: 48
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 1 800 000 and 2 500 000 GBP

II.1.5)Short description of the contract or purchase(s)

The University of Hertfordshire are holding a tendering exercise to find organisations which best meet our requirements contained in the specification and any additional services listed by the winning tenderers to establish a framework of contracted organisations for the University and sole supply for Uno, a subsidiary bus company of the University.
Winning contractors shall be awarded to either Lot 1 or Lot 2 as shown below.
Lot 1 University Graphic Design Services or.
Lot 2 Uno Design and Branding.
II.1.6)Common procurement vocabulary (CPV)


II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Starting 2.4.2013. Completion 31.3.2017

Information about lots

Lot No: 1 Lot title: University Graphic Design Services

1)Short description

The University is looking to recruit a number of agencies (up to five) to provide a full range of design services.
2)Common procurement vocabulary (CPV)


3)Quantity or scope

The services required are: Graphic design including student & corporate publications and magazines; Email template design including responsive templates; Art working to predefined templates; Illustration; Digital design and Brand consultancy.
N.B. It will not include web services as the University has a contracted supplier for the development and hosting of the Universitys external website and microsites.
Estimated value excluding VAT:
Range: between 1 700 000 and 2 300 000 GBP
4)Indication about different date for duration of contract or starting/completion

Starting 2.4.2013. Completion 31.3.2017
5)Additional information about lots
Lot No: 2 Lot title: Uno Design & Branding

1)Short description

Uno has a requirement for the design and production of its marketing and promotional material associated to its bus activities.
2)Common procurement vocabulary (CPV)

79822500, 79930000

3)Quantity or scope

Design of promotional leaflets and timetable books; Design of website and social media site material; Design of vehicle livery and signage; Design and production of internal promotional material; Design of specifications and layouts for new bus interior; Design mapping for timetable books and website.
Estimated value excluding VAT:
Range: between 200 000 and 400 000 GBP
4)Indication about different date for duration of contract or starting/completion

Starting 2.4.2013. Completion 31.3.2017
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Tender documentation is available at under the Current Tenders link where you can view the project details. If the tender is of further interest, express an interest in the project and register your organisation with our e-tendering system. Once your registration has been accepted, and you have received your login details by email, you can login to view and download the tender documentation in the My Tenders section of the website.

Upon completion of your tender response this must be uploaded with all the accompanying documentation that has been requested and submitted via the In-Tend e-tendering portal only.
Please note: If you have already registered on the University of Hertfordshire e-tendering portal there is no need to re-register. Simply login using your existing details.

III.2.2)Economic and financial ability
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: yes
Reference to the relevant law, regulation or administrative provision:
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. Cost effectiveness & value for money. Weighting 35

2. Creativity. Weighting 30

3. Client care. Weighting 20

4. Expertise & track record. Weighting 15

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

18.1.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

Prospective tenderers must comply with the tender requirements detailed at section III paragraph 2.1 above.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:23.11.2012