Kingston University Media Buying Services 2019

Kingston University Media Buying Services 2019

Kingston University is seeking to appoint a media buying agency.

United Kingdom-Kingston upon Thames: Advertising and marketing services

2019/S 014-028978

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Kingston University
Hind Court 106-114 London Road
Kingston upon Thames
KT2 6TN
United Kingdom
Contact person: Grace Onyenuforo
Telephone: +44 2084173579
E-mail: g.onyenuforo@kingston.ac.uk
NUTS code: UK
Internet address(es):Main address: www.kingston.ac.uk

Address of the buyer profile: https://in-tendhost.co.uk/kingstonuniversity

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/kingstonuniversity
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/kingstonuniversity
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Buying Services 2019

Reference number: CPU-KU-EU-207-GO-2019

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Kingston University is seeking to appoint a media buying agency to deliver its advertising strategy cost-efficiently.

II.1.5)Estimated total value

Value excluding VAT: 3 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UK
Main site or place of performance:

II.2.4)Description of the procurement:

A media buying agency to deliver the University’s advertising strategy cost-efficiently.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 3 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12
This contract is subject to renewal: yes
Description of renewals:

Annually or up to 48 months from the award of the contract.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged number of candidates: 5
Objective criteria for choosing the limited number of candidates:

The 5 highest scoring candidates who pass all relevant sections of the SQ. In the event of a tie, the University reserves the right to invite an additional candidate to the next stage of the procurement. See the Selection Questionnaire for more details.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Kingston University reserves the option to extend the contract for up to 3 further years subject to the satisfactory delivery of services.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

See procurement documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
Accelerated procedure
Justification:

Media agency required before the UG cycle starts at the end of March 2019.

IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 04/02/2019
Local time: 10:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 07/02/2019

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Kingston University
Hind Court 106-114 London Road
Kingston upon Thames
KT2 6TN
United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

17/01/2019