Lead Generation Contract

Lead Generation Contract

DECC Smart Metering Implementation Programme:Smart Meters Behaviour Change Interventions – Lead Generation.

Reference number: 598/03/2013

Deadline date:21/05/2013

This deadline is for… 13.00 HRS

Contract value:£200,000 – £500,000

Location where the contract is to be carried out: London The supplier should conduct work at their own premises. Occasional meetings may be required at 1 Victoria Street London.

Is this suitable for smaller suppliers? Yes

Is this contract suitable for a voluntary, community and social enterprise organisations? Yes

Name of the buying organisation: Department of Energy and Climate Change (DECC)


Description of the contract

Background The Government’s vision is for every home and smaller businesses in Great Britain to have smart electricity and gas meters. Domestic consumers will also be offered an in-home display (IHD). The rollout of smart meters will play an important role in Britain’s transition to a low-carbon economy and help us meet some of the long-term challenges we face in ensuring an affordable, secure and sustainable energy supply. The Government is committed to a comprehensive roll-out of smart meters, involving the installation of over 53 million meters in domestic and small and medium non domestic premises by 2019. In Great Britain, we are adopting a supplier-led approach to roll-out. We have decided not to impose constraints on suppliers in relation to planning, coordination or customer prioritisation and judge that this flexibility will enable them to deliver their roll-out programmes in the most efficient way, reflecting the needs and distribution of their customer base. This non geographic approach to roll-out should be taken into account by contractors. Consumers will only receive the full benefits of smart meters if they use them to change their energy consuming behaviours. The first step in achieving this is to fully understand what drives energy-consuming behaviours and hence how best to enable consumers to change their behaviours. The Programme has accumulated a good overview of evidence in relation to effective smart metering consumer engagement; however, there is still important work to be done in preparing for mass roll-out. Further work during Foundation Stage will include gathering early insights into consumer benefits and how they may differ by consumer type; measuring awareness and attitudes towards smart meters; and learning more about what works in changing energy consuming behaviours. DECC would like to commission a number of contractors to plan, deliver and evaluate behaviour change interventions designed to reduce energy consumption (gas and electricity) within the home, which could be deployed alongside the roll-out of smart meters. This includes a number of contractors to run behaviour change interventions and a contractor to provide independent process and impact evaluation of these interventions. Interventions should focus on the framing, content and use of community, third sector, or peer to peer messengers to deliver advice and guidance and motivational campaigns to promote energy saving behaviour. This research will test these interventions in small scale studies gathering qualitative and quantitative data for impact and process evaluation. The most promising interventions may be tested at a larger scale at a later date as part of Phase 2. This may be tendered separately, or where appropriate may be undertaken as a contract extension from this tender. Requirements Main Research Lot 1: Data Collection and Independent Evaluation This lot will cover working with successful contractors for lots 2, 3, 4, 5, 6 and 7 to refine trial design; collect data; interpret findings; and provide a synthesised report setting out the findings from this Programme of research. The contractor for this lot will provide a final report setting out whether the interventions tested appear to be successful in driving energy saving behaviour; whether they were cost effective and potentially scalable; how they worked in practice; which interventions are worthy of further experimental testing; and what lessons are to be learned for such future testing. Lot 2, 3, 4, 5, 6, 7: Interventions These lots will cover designing and running trials to test interventions that would be deployable alongside smart meters. Flexibility will be required on the final trial design as comparability across different interventions is desirable and this may require changes to be made. Bidders can bid to trial interventions based on those listed in Annex A, variations of these, or interventions which the bidder has run successfully in a different context, and which have potential to change domestic energy consuming behaviour. The work tendered under these lots includes designing and planning the trials (using a counterfactual where possible), recruiting people to take part and running the intervention. Data collection is likely to be undertaken by the successful contractor to lot 1.


Classification of the contract

73000000 Research and development services and related consultancy services


Additional information

Contract type: Services – Unspecified

Is it a framework agreement? No

Is this contract related to a programme of funding? No

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract: 11 Months


Who to contact

Contact name Mark McGuire

Organisation name Department of Energy and Climate Change (DECC)

Address Orchard 2 Lower Ground, 1 Victoria Street, London, United Kingdom, SW1H 0ET

Telephone 0300 068 6886

Extension number:


Web address www.decc.gov.uk


How to apply

Contractors are required to submit 4 hard copies and 1 electronic copy of their tender to: Mark McGuire Mark.McGuire@decc.gsi.gov.uk Smart Meters Implementation Programme Orchard 2 – Lower Ground 1 Victoria Street London SW1H 0ET. Tender Submissions must be received by DECC not later than Tuesday 21st May at 1pm. Please ensure the outside of any packaging is clearly marked “DECC – Lead Generation” DECC reserves the right to invite contractors to give an interview/presentation before a final decision is made. Interviews will take place on either 04 June or 05 June. Contractors must note that DECC reserves the right to withdraw this contract opportunity without notice and will not be liable for any costs incurred by contractors during any stage of the process. Contractors should also note that, in the event a tender is considered to be fundamentally unacceptable on a key issue, regardless of its other merits, that tender may be rejected. Tenders submitted after the stipulated time and date advised will be rejected. If you require further information concerning the tender process, or the nature of the proposed contract, please in the first instance e-mail: mark.mcguire@decc.gsi.gov.uk . All questions should be submitted by 29 April; questions submitted after this date may not be answered. Should questions arise during the tendering period, which is in our judgement are of material significance, we will publish a formal reply. All contractors should then take that reply into consideration when preparing their own bids, and we will evaluate bids on the assumption that they have done so. Please note that a separate document that includes more information and background to the review of the evidence base conducted by COI to provide a more in depth understanding of the requirement areas can be made available on request. However, DECC may require that a non-disclosure agreement (NDA) be signed by the supplier prior to its release. Tenders should be submitted as a single Zip file named “Behaviour Change: Lead Generation [Bidding company name]” to mark.mcguire@decc.gsi.gov.uk DECC will acknowledge all submitted tenders and the bidder should contract DECC if an acknowledgement is not received. Any late submissions will not be considered. DECC reserves the right to halt the procurement process and to not award a contract. DECC will not be held liable for recovery of costs from unsuccessful bids if a contract is not awarded. All costs will be borne by the bidding organisations. If a contract is created it will be upon DECC Standard Terms and Conditions, which are available on the main DECC website – http://www.decc.gov.uk/en/content/cms/about/procurement/terms/terms.aspx.
Requirement: Lead Generation