Liverpool Hope University Advertising Services Tender

Liverpool Hope University Advertising Services Tender

Liverpool Hope University is looking to appoint an agency or agencies to deliver creative, targeted and effective integrated digital marketing campaigns.

United Kingdom-Liverpool: Advertising and marketing services

2020/S 044-105547

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Liverpool Hope University
Postal address: Taggart avenue
Town: Liverpool
NUTS code: UKD7
Postal code: L16 9JD
Country: United Kingdom
Contact person: Michael Hayes
E-mail: hayesm@hope.ac.uk
Telephone: +44 1512913157
Internet address(es):Main address: www.hope.ac.uk

Address of the buyer profile: https://in-tendhost.co.uk/hope/aspx/Home

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/hope/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/hope/aspx/Home
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Liverpool Hope University — Advertising Services

Reference number: LHU – 00000095

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

Liverpool Hope University is looking to appoint an agency or agencies to deliver creative, targeted and effective integrated digital marketing campaigns to raise awareness of the university and drive student recruitment. We want potential students to see Liverpool Hope as university of choice for their undergraduate degree. This tender is split in to two lots; digital media buying and creative design and production. The appointment(s) shall be for 1 year with the option to extend by a further 2 x 12-month periods (subject to satisfactory performance), taking the contract term to a maximum 3 years.

II.1.5)Estimated total value

Value excluding VAT: 900 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

Lot 1 and Lot 2.

II.2)Description

II.2.1)Title:

Lot 1: Digital Media Buying

Lot No: Lot 1

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKD7
Main site or place of performance:

II.2.4)Description of the procurement:

Liverpool Hope University is looking to appoint an agency or agencies to deliver creative, targeted and effective integrated digital marketing campaigns to raise awareness of the university and drive student recruitment. We want potential students to see Liverpool Hope as university of choice for their undergraduate degree. This tender is split in to two lots; digital media buying and creative design and production. The appointment(s) shall be for 1 year with the option to extend by a further 2 x 12-month periods (subject to satisfactory performance), taking the contract term to a maximum 3 years.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:

The appointment(s) shall be for 1 year with the option to extend by a further 2 x 12-month periods (subject to satisfactory performance), taking the contract term to a maximum 3 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Lot 2: Creative Design and Production

Lot No: Lot 2

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKD7
Main site or place of performance:

II.2.4)Description of the procurement:

Liverpool Hope University is looking to appoint an agency or agencies to deliver creative, targeted and effective integrated digital marketing campaigns to raise awareness of the university and drive student recruitment. We want potential students to see Liverpool Hope as university of choice for their undergraduate degree. This tender is split in to two lots; digital media buying and creative design and production. The appointment(s) shall be for 1 year with the option to extend by a further 2 x 12 month periods (subject to satisfactory performance), taking the contract term to a maximum 3 years.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:

The appointment(s) shall be for 1 year with the option to extend by a further 2 x 12-month periods (subject to satisfactory performance), taking the contract term to a maximum 3 years.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 03/04/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 03/04/2020
Local time: 12:00
Place:

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

You can download the tender documents by registering on the university’s tendering website In-tend — the link is included within this contract notice.

VI.4)Procedures for review

VI.4.1)Review body

Official name: Liverpool Hope University
Town: Liverpool
Country: United Kingdom
E-mail: hayesm@hope.ac.uk
Telephone: +44 1512913157Internet address: https://www.hope.ac.uk/
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

28/02/2020