Market Research into Children’s Media Lives
The overall requirement is to design and deliver a Children’s Media Lives research project which would follow the same children and young people aged between 8 and 17– and potentially also their parents – over time.
United Kingdom-London: Market research services
Section I: Contracting authority
Riverside House, 2a Southwark Bridge Road
For the attention of: Mark Lundy
SE1 9HA London
Telephone: +44 2079813000
Address of the buyer profile: www.ofcom.org.uk
Electronic access to information: https://ofcom.bravosolution.co.uk
Electronic submission of tenders and requests to participate: https://ofcom.bravosolution.co.uk
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
Section II: Object of the contract
Service category No 10: Market research and public opinion polling services
Main site or location of works, place of delivery or of performance: United Kingdom London
NUTS code UK,UKI
The objectives of this project are to provide:
— Detailed information on what children are thinking and doing with respect to digital media
— A dynamic view of how digital media usage evolves over time as children develop and in response to external changes (e.g. new school, different friendships etc.)
— A rich video source for Ofcom to provide context alongside larger quantitative research and within presentations, both internally and externally
— The ability to explore and unpick different factors that influence children’s attitudes and behaviour (e.g. life-stage, family circumstances, peer group, wider society etc.)
— A comparison of what children report and what their parents say about their habits and mediation (if the option also including parents in the sample is adopted)
The required approach for this project is for a longitudinal and ethnographic-style qualitative project. The design of this project will involve:
— Constructing a sample which includes a range of variables (e.g. different locations across the UK; different demographic attributes including potentially vulnerable groups; and different characteristics of internet usage etc.)
— Considering and responding to a number of specific design considerations (e.g. ensuring the design is fit for purpose, appropriate and ethical with respect to research with children; setting up effective participant and knowledge management over time; and providing high quality and flexible and reporting outputs and video footage etc.)
The minimum outputs required after each fieldwork period will include a face-to-face debrief at Ofcom’s offices in London; a written report and high quality video clip montage. There will also be a requirement to set up a searchable video archive.
The contract duration is three years with two options for Ofcom to extend by further periods of 12 months each, to a maximum contract period of five years. Service delivery is expected to commence in June 2014 when Ofcom shall start using the contract to call-off services as they are required.
79310000, 79313000, 79315000, 79314000, 79312000, 79311000
Section III: Legal, economic, financial and technical information
Suppliers Instructions How to Express Interest in this Tender:
1. Register your company on the eSourcing portal (this is only required once) – Browse to the eSourcing Portal: https://ofcom.bravosolution.co.uk and click the link to register – Accept the terms and conditions and click ‘continue’ – Enter your correct business and user details – Note the username you chose and click ‘Save’ when complete – You will shortly receive an email with your unique password (please keep this secure).
2. Express an Interest in the tender – Login to the portal with the username/password – Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) – Click on the relevant PQQ/ ITT to access the content. – Click the ‘Express Interest’ button at the top of the page. – This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box.
3. Responding to the tender – Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) – You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification – Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT – There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.
Minimum level(s) of standards possibly required: Refer to the PQQ (see section III.2.1) above).
Refer to the PQQ (see section III.2.1) above).
Minimum level(s) of standards possibly required:
Refer to the PQQ (see section III.2.1) above).
Section IV: Procedure
Objective criteria for choosing the limited number of candidates: Refer to the PQQ (see section III.2.1) above).
Payable documents: no
Place: Mark Lundy
Tenderers will be required to submit the tender response via the Ofcom BravoSolutions website at https://ofcom.bravosolution.co.uk
Persons authorised to be present at the opening of tenders: no
Section VI: Complementary information
Refer to PQQ (see III.2.1) above).
Operators that wish to express interest in being invited to tender for the requirement should submit their Expression of Interest and completed prequalification questionnaire via the Ofcom Bravo Solutions website at https://ofcom.bravosolution.co.uk by the closing date of 11.4.2014.
Ofcom intends to issue invitation to tender documents to those operators that are selected by 28.4.2014. Tender responses will be required to be submitted by tenderers via the Ofcom Bravo Solutions website at https://ofcom.bravosolution.co.uk by 12.00 on 2 June 2014 (provisional).
The resulting contract is expected to be awarded during June 2014, and the Commencement Date is expected to be June / July 2014
Where issues regarding the award cannot be resolved between Ofcom and the tenderer, the Public Contracts Regulations 2006 allow for appeals to be brought before the High Court of England and Wales. Any such appeal must be brought promptly and in any event within three months.
VI.5)Date of dispatch of this notice:12.3.2014