Market Research into Children’s Media Lives

Market Research into Children’s Media Lives

The overall requirement is to design and deliver a Children’s Media Lives research project which would follow the same children and young people aged between 8 and 17– and potentially also their parents – over time.

United Kingdom-London: Market research services

2014/S 054-090569

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Riverside House, 2a Southwark Bridge Road
For the attention of: Mark Lundy
SE1 9HA London
Telephone: +44 2079813000

Internet address(es):

Address of the buyer profile:

Electronic access to information:

Electronic submission of tenders and requests to participate:

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Other: UK Communications Regulator
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract by the contracting authority:

Market Research into Children’s Media Lives.
II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 10: Market research and public opinion polling services
Main site or location of works, place of delivery or of performance: United Kingdom London

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

The overall requirement is to design and deliver a Children’s Media Lives research project which would follow the same children and young people aged between 8 and 17– and potentially also their parents – over time.
The objectives of this project are to provide:
— Detailed information on what children are thinking and doing with respect to digital media
— A dynamic view of how digital media usage evolves over time as children develop and in response to external changes (e.g. new school, different friendships etc.)
— A rich video source for Ofcom to provide context alongside larger quantitative research and within presentations, both internally and externally
— The ability to explore and unpick different factors that influence children’s attitudes and behaviour (e.g. life-stage, family circumstances, peer group, wider society etc.)
— A comparison of what children report and what their parents say about their habits and mediation (if the option also including parents in the sample is adopted)
The required approach for this project is for a longitudinal and ethnographic-style qualitative project. The design of this project will involve:
— Constructing a sample which includes a range of variables (e.g. different locations across the UK; different demographic attributes including potentially vulnerable groups; and different characteristics of internet usage etc.)
— Considering and responding to a number of specific design considerations (e.g. ensuring the design is fit for purpose, appropriate and ethical with respect to research with children; setting up effective participant and knowledge management over time; and providing high quality and flexible and reporting outputs and video footage etc.)
The minimum outputs required after each fieldwork period will include a face-to-face debrief at Ofcom’s offices in London; a written report and high quality video clip montage. There will also be a requirement to set up a searchable video archive.
The contract duration is three years with two options for Ofcom to extend by further periods of 12 months each, to a maximum contract period of five years. Service delivery is expected to commence in June 2014 when Ofcom shall start using the contract to call-off services as they are required.
II.1.6)Common procurement vocabulary (CPV)

79310000, 79313000, 79315000, 79314000, 79312000, 79311000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

The contract is for an initial term of three years, with options to extend for two further periods of 12 months each.
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Duration in months: 60 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payment terms will be indicated in the contract documents. Tenders to be priced in Sterling, Payment to be made in Sterling.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

Joint and several liability
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: This tender is being managed using the Ofcom BravoSolutions procurement portal, and a prequalification questionnaire can be found on the portal. Interested Parties should complete the PQQ and submit it via the Ofcom BravoSolutions procurement portal before the deadline of 12:00 hours on Friday 11.4.2014.
Suppliers Instructions How to Express Interest in this Tender:
1. Register your company on the eSourcing portal (this is only required once) – Browse to the eSourcing Portal: and click the link to register – Accept the terms and conditions and click ‘continue’ – Enter your correct business and user details – Note the username you chose and click ‘Save’ when complete – You will shortly receive an email with your unique password (please keep this secure).

2. Express an Interest in the tender – Login to the portal with the username/password – Click the ‘PQQs / ITTs Open To All Suppliers’ link. (These are Pre-Qualification Questionnaires or Invitations to Tender open to any registered supplier) – Click on the relevant PQQ/ ITT to access the content. – Click the ‘Express Interest’ button at the top of the page. – This will move the PQQ /ITT into your ‘My PQQs/ My ITTs’ page. (This is a secure area reserved for your projects only) -You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ ITT Details’ box.
3. Responding to the tender – Click ‘My Response’ under ‘PQQ/ ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining) – You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification – Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ ITT – There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Refer to the PQQ (see section III.2.1) above).
Minimum level(s) of standards possibly required: Refer to the PQQ (see section III.2.1) above).
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Refer to the PQQ (see section III.2.1) above).
Minimum level(s) of standards possibly required:
Refer to the PQQ (see section III.2.1) above).
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 6
Objective criteria for choosing the limited number of candidates: Refer to the PQQ (see section III.2.1) above).
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

Ofcom ITT 06/2014.
IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 8.4.2014 – 12:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

11.4.2014 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening of tenders

Date: 2.6.2014 – 12:00
Place: Mark Lundy

Tenderers will be required to submit the tender response via the Ofcom BravoSolutions website at

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

The Contracting Authority intends to use an eTendering system in this procurement exercise and reserves the right to use a reverse auction.
Refer to PQQ (see III.2.1) above).
Operators that wish to express interest in being invited to tender for the requirement should submit their Expression of Interest and completed prequalification questionnaire via the Ofcom Bravo Solutions website at by the closing date of 11.4.2014.

Ofcom intends to issue invitation to tender documents to those operators that are selected by 28.4.2014. Tender responses will be required to be submitted by tenderers via the Ofcom Bravo Solutions website at by 12.00 on 2 June 2014 (provisional).

The resulting contract is expected to be awarded during June 2014, and the Commencement Date is expected to be June / July 2014

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: Ofcom will incorporate a standstill period of ten days between the communication of the award decision to tenderers and entering into a contract with the successful tenderer. Tenderers wishing to obtain further debriefing a minimum of three working days before the end of the standstill period must request it within two working days of the award decision being communicated to them. This should be requested from the contact point indicated in section I.1).
Where issues regarding the award cannot be resolved between Ofcom and the tenderer, the Public Contracts Regulations 2006 allow for appeals to be brought before the High Court of England and Wales. Any such appeal must be brought promptly and in any event within three months.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:12.3.2014