Market Research Framework – West Midlands Combined Authority

Market Research Framework – West Midlands Combined Authority

Lot 1: quantitative research; Lot 2: qualitative research.

United Kingdom-Birmingham: Market research services

2020/S 013-026306

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: West Midlands Combined Authority
Postal address: 16 Summer Lane
Town: Birmingham
NUTS code: UKG3
Postal code: B19 3SD
Country: United Kingdom
Telephone: +44 3453036760
Internet address(es):Main address:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

Other activity: Public transport

Section II: Object

II.1)Scope of the procurement


Market Research Framework

Reference number: 2019-02256

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

The West Midlands Combined Authority is seeking suitable suppliers to qualify to a 4-year maximum term framework agreement for the following elements:

Lot 1: quantitative research;

Lot 2: qualitative research.

Bidders can apply to be included either for Lot 1 and/or Lot 2 and it is intended to qualify a minimum of 4 consultants across both lots of the framework.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKG3
Main site or place of performance:

West Midlands, U.K.

II.2.4)Description of the procurement:

The West Midlands Combined Authority (WMCA) currently resources most of its market research requirements from Lot 4 of its professional services framework that expires in February 2020.

The purpose of this procurement is to retender this provision which will now consist of the following 2 elements:

Lot 1: quantitative research;

Lot 2: qualitative research.

Consultancy support through this framework agreement will be required to help TfWM (Transport for West Midlands), part of the WMCA, to understand how customers perceive the strengths and weaknesses of the transport offer and which aspects of new scheme investment generates increased usage and improved levels of satisfaction.

In order to access the documents and submit a bid please do so through BravoSolution, the WMCA’s eTendering portal ( The tender reference is itt_734 and if you are not already registered on BravoSolution it is free and usually only takes a few minutes.

Please see the specification and associated documents for further details of the requirement.

Bids are being assessed on the basis of 70 % quality and 30 % price. Only those organisations that have answered all of the questions and provided all supporting documents satisfactorily in the qualification envelope will go on to have their tenders evaluated.

Please submit all responses by the tender deadline which is 12.00 noon on 14.2.2020 via BravoSolution and the deadline for any clarification questions, also via BravoSolution, is 12.00 noon on 10.2.2020.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 70
Quality criterion – Name: Price / Weighting: 30
Cost criterion – Name: Day rates / Weighting: 75
Cost criterion – Name: Case study / Weighting: 25
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Market research society accreditation will be required in order to be qualified to this framework agreement and will be a pass/fail requirement in the technical evaluation.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 14/02/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 14/02/2020
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

Each piece of work will normally be awarded via way of an appropriate mini competition where all bidders qualified to a particular lot will be invited to take part.

VI.4)Procedures for review

VI.4.1)Review body

Official name: WMCA
Town: Birmingham
Country: United KingdomInternet address:
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: