Marketing Agency Partnership Tender – Harper Adams University

Marketing Agency Partnership Tender – Harper Adams University

The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house marketing team.

United Kingdom-Newport: Marketing services

2018/S 122-277339

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Harper Adams University
Newport
Newport
TF10 8NB
United Kingdom
Telephone: +44 1952815015
E-mail: harmishaw@harper-adams.ac.uk
NUTS code: UKG2
Internet address(es):Main address: https://www.harper-adams.ac.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://suppliers.multiquote.com
Additional information can be obtained from another address:
Harper Adams University
Newport
Newport
TF10 8NB
United Kingdom
Telephone: +44 1952815015
E-mail: harmishaw@harper-adams.ac.uk
NUTS code: UKG2Internet address(es):Main address: https://www.harper-adams.ac.uk

Tenders or requests to participate must be submitted electronically via: https://suppliers.multiquote.com
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Marketing agency partnership tender

Reference number: CA5029 – MCD0618

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house marketing team to continue the university brand journey and drive the key twin marketing objectives of profile and recruitment.

II.1.5)Estimated total value

Value excluding VAT: 1 125 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

72413000
79341000
79340000
79415200
79341100
79822500
79416100
79416200
79416000
92111200
22462000
79961100
79341400
92111210
22460000
79413000
79341200

II.2.3)Place of performance

NUTS code: UKG22
NUTS code: UKG2
NUTS code: UKG24
NUTS code: UKG21
Main site or place of performance:

Shropshire and Staffordshire

II.2.4)Description of the procurement:

In Spring 2017 Harper Adams re-launched their brand proposition and identity across the key marketing communication channels, bringing the presentation of the Harper brand in line with the extended offer of today and also in tune with a rapidly growing world population that is increasingly preoccupied with sustainability of the world’s resources.

The purpose of this tender is to seek a long term strategic and creative full service agency partner (or alliance of agencies) to work alongside the in house marketing team to continue this brand journey and drive the key twin marketing objectives of profile and recruitment. Specifically the successful organisation will be required to support and add value across the marketing communications mix to raise the institutional profile and enhance the student journey – driving initial awareness and interest through to application, conversion and enrolment.

It is recognised that given the relative size and budgets of a university such as Harper.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 125 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 54
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

54 month(s) from the commencement date, with 18 initial month(s) and option to extend 3 x 12 month(s).

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 30/07/2018
Local time: 10:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 30/07/2018
Local time: 10:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

Harper Adams University
Edgmond
Newport
TF10 8NB
United Kingdom
Telephone: +44 1952815015
E-mail: harmishaw@harper-adams.ac.uk
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

27/06/2018