Marketing and Communication Services Framework Agreement

Home Group is seeking to establish a framework agreement with a number of full-service creative agencies.

United Kingdom-Newcastle upon Tyne: Marketing services

2017/S 021-035314

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Home Group Ltd
2 Gosforth Park Way
Newcastle upon Tyne
NE12 8ET
United Kingdom
Telephone: +44 1915948660
E-mail: daniel.warnock@homegroup.org.uk
NUTS code: UKC22

Internet address(es):Main address: http://www.homegroup.org.uk

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at:www.housingprocurement.com

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Framework Agreement for Marketing and Communication Services.

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Home Group is seeking to establish a framework agreement with a number of full-service creative agencies to support its in-house marketing and communications functions. Services required include:

— Graphic design;

— Photography;

— Videography and film;

— Illustration;

— Events management;

— Proof reading / copy-writing;

— Media buying;

— Internal communications;

— Brand and alignment;

— Research (market/media);

— Digital/web content;

— Social media;

— Reputation management;

— Change management and behaviour change;

— Search Engine Marketing;

— Search Engine Optimisation.

II.1.5)Estimated total value

Value excluding VAT: 1 600 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKC22

Main site or place of performance:

Newcastle upon Tyne.

II.2.4)Description of the procurement:

Home Group is seeking to establish a framework agreement with a number of full-service creative agencies to support its in-house marketing and communications functions. Services required include:

— Graphic design;

— Photography;

— Videography and film;

— Illustration;

— Events management;

— Proof reading / copy-writing

— Media buying;

— Internal communications;

— Brand and alignment;

— Research (market/media);

— Digital/web content;

— Social media;

— Reputation management;

— Change management and behaviour change;

— Search Engine Marketing;

— Search Engine Optimisation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 600 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: yes

Description of renewals:

This contract may be extended for up a further 2 years.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes

Description of options:

This contract may be extended for up a further 2 years.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/02/2017

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

High Court
London
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

27/01/2017

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