Marketing and Communications Contract – Scotland

Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted.

Contract Notice (below OJEU threshold)

Section I: Contracting authority

I.1) Name and addresses

Crown Estate Scotland

Quartermile Two, 2nd Floor, 2 Lister Square

Edinburgh

EH3 9GL

UK

Contact person: Maurice McTeague

Telephone: +44 1314607657

E-mail: maurice.mcteague@crownestatescotland.com

NUTS: UK

Internet address(es)

Main address: http://crownestatescotland.com/

Address of the buyer profile: https://www.publiccontractsscotland.gov.uk/search/Search_AuthProfile.aspx?ID=AA29444

I.3) Communication

The procurement documents are available for unrestricted and full direct access, free of charge at:

https://www.publiccontractsscotland.gov.uk/

 

Additional information can be obtained from the abovementioned address

 

Tenders or requests to participate must be sent electronically to:

https://www.publiccontractsscotland.gov.uk/

 

Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

https://www.publiccontractsscotland.gov.uk/

 

I.4) Type of the contracting authority

Other: Public Corporation

I.5) Main activity

Other: Property

Section II: Object

II.1) Scope of the procurement

II.1.1) Title

Marketing, Communications and Engagement consultancy services for the ZeroFour Development Site at Montrose

Reference number: CES-ITT-2022-10-31

II.1.2) Main CPV code

79413000

II.1.3) Type of contract

Services

II.1.4) Short description

Crown Estate Scotland is seeking to procure the services of a consultant or agency (Marketing, Communications and Engagement consultancy firm) to deliver these objectives over an initial one-year period, with up to two optional extensions of up to 12 months each, based on a pro-rata equivalent of the rates submitted

II.1.5) Estimated total value

Value excluding VAT: 150 000.00  GBP

II.1.6) Information about lots

This contract is divided into lots: No

II.2) Description

II.2.2) Additional CPV code(s)

79340000

79342000

II.2.3) Place of performance

NUTS code:

UKM

II.2.4) Description of the procurement

The provider will be asked to:

– Meet with us to discuss the objectives and potential approaches, to ensure that a clear, shared vision is established at the outset of the project

– Work with the established Montrose ZeroFour brand identity

– Create and deliver a communications strategy to fulfil our objectives for the site, covering:

– Refinement of key messages

– Design and delivery of a multi-channel campaign to promote Montrose ZeroFour, which will include:

– Media relations including releases (with an expectation of 6-12 per year) and dealing with reactive queries in liaison with the Crown Estate Scotland in-house team

– Maintaining and developing the ZeroFour website (an Umbraco site)

– Operating ZeroFour Social Media (see ITT)

– Arranging and running events as required

– Building and enhancing the reach of the development’s Social Media

– Creating and delivering social media content

– Curating relevant social media content for resharing

– Targeting promotions to critical stakeholders and influencers

– Attracting new followers from those target groups, and encouraging their interaction with posts

– Creation, management and delivery of regular (one newsletter, 6 or 8 week frequency) direct email updates

– Collaboration with local authorities, including joint marketing activities

– Assisting the project team with community engagement initiatives

– Devising

– Advertising

– Creation of materials

– Liaison with stakeholders

– Handling of inbound queries from press, officials and the public, including:

– Staffing of social media inboxes

– Management of mailboxes

– Creating and maintaining internal and external FAQs

– Creating and maintaining stakeholder list tracking contact

We anticipate an average resource requirement of 1.25 days per week to cover these items, with events billed separately, based on their individual requirements.

II.2.5) Award criteria

Criteria below:

Quality criterion: Exhibit an understanding of the aims and ambitions of ZeroFour / Weighting: 5

Quality criterion: Experience – incl relevant projects and staff knowledge / Weighting: 25

Quality criterion: Approach – to delivery of the scope and management of the project / Weighting: 30

Quality criterion: Differentiation – the special insights and capabilities which distinguish you from the rest of the market / Weighting: 10

Price / Weighting:  30

II.2.6) Estimated value

Value excluding VAT: 150 000.00  GBP

II.2.7) Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 12

This contract is subject to renewal: Yes

Description of renewals:

Initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each.

II.2.9) Information about the limits on the number of candidates to be invited

II.2.10) Information about variants

Variants will be accepted: No

II.2.11) Information about options

Options: Yes

Description of options:

The contract will run for an initial one-year period from 16 January 2023, with up to two optional extensions of up to 12 months each (based on a pro-rata equivalent of the submitted rates) at the sole discretion of Crown Estate Scotland and subject to satisfactory performance, available funding, strategic fit with the priorities of Crown Estate Scotland, and changing requirements of the ZeroFour project.

After this time, a further procurement will be conducted to support our requirements over the longer term.

II.2.13) Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: No

Section III: Legal, economic, financial and technical information

III.1) Conditions for participation

III.1.1) Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Refer to ITT

III.1.2) Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3) Technical and professional ability

Selection criteria as stated in the procurement documents

III.2) Conditions related to the contract

III.2.2) Contract performance conditions

Refer to ITT

III.2.3) Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1) Description

IV.1.1) Type of procedure

Open procedure

IV.1.8) Information about Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: Yes

IV.2) Administrative information

IV.2.2) Time limit for receipt of tenders or requests to participate

Date: 02/12/2022

Local time: 12:00

IV.2.4) Languages in which tenders or requests to participate may be submitted

EN

IV.2.6) Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7) Conditions for opening of tenders

Date: 02/12/2022

Local time: 12:00

Section VI: Complementary information

VI.1) Information about recurrence

This is a recurrent procurement: Yes

Estimated timing for further notices to be published:

After the contract duration, if the services are still required, a further procurement will be conducted to support our requirements over the longer term and reflecting the changing nature of these requirements depending on the phase of the project.

VI.2) Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3) Additional information

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at https://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=711842.

The buyer has indicated that it will accept electronic responses to this notice via the Postbox facility. A user guide is available at https://www.publiccontractsscotland.gov.uk/sitehelp/help_guides.aspx.

Suppliers are advised to allow adequate time for uploading documents and to dispatch the electronic response well in advance of the closing time to avoid any last minute problems.

Community benefits are included in this requirement. For more information see: https://www.gov.scot/policies/public-sector-procurement/community-benefits-in-procurement/

A summary of the expected community benefits has been provided as follows:

Commitments to Fair Work First and Community Benefits should still be considered by the bidders on a voluntary basis as detailed in the Crown Estate Scotland Related Policies document included in the tender pack. Although not a scored element of this regulated procurement we would like bidders to consider this and to provide any information they feel is relevant.

(SC Ref:711842)

Download the copy of the online SPD document here (to be completed online through postbox submission): https://www.publiccontractsscotland.gov.uk/ESPD/ESPD_Download.aspx?id=711842

VI.4) Procedures for review

VI.4.1) Review body

Edinburgh Sheriff Court

Sheriff Court House, 27 Chambers Street

Edinburgh

EH1 1LB

UK

Telephone: +44 1312252525

Internet address(es)

URL: https://www.scotcourts.gov.uk/the-courts/court-locations/edinburgh-sheriff-court-and-justice-of-the-peace-court

VI.5) Date of dispatch of this notice

31/10/2022

 

Main Contact:

maurice.mcteague@crownestatescotland.com