Marketing and Communications Framework for Energy Systems Catapult

New marketing and communications framework to assist us in delivering vibrant and creative materials. 7 Lots.

United Kingdom-Birmingham: Business services: law, marketing, consulting, recruitment, printing and security

2018/S 187-422855

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Energy Systems Catapult
7th Floor, Cannon House, The Priory Queensway
Birmingham
B4 6BS
United Kingdom
Contact person: Mr Jim Owen
Telephone: +44 1212033700
E-mail: procurement@es.catapult.org.uk
NUTS code: UK

Internet address(es):Main address: https://es.catapult.org.uk/

Address of the buyer profile: https://es.catapult.org.uk/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://procontract.due-north.com/Advert/Index?advertId=09cdb2bd-3eb7-e811-80ed-005056b64545

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com/Advert/Index?advertId=09cdb2bd-3eb7-e811-80ed-005056b64545

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Environment

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

ESC1881 — Marcomms Framework

Reference number: DN363751

II.1.2)Main CPV code

79000000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Catapult is looking to procure a new marketing and communications framework to assist us in delivering vibrant and creative materials in addition to consultative and specialist marketing support where required.

Successful suppliers in this framework will be integral to ensuring we meet our overall mission: to make the complex, technical world that we work in within the energy space more readily accessible to a wide range of audiences – from government and policy makers, to SME’s, industry and the public – by telling the real-life stories of the Catapult and the ambitious work it is doing.

II.1.5)Estimated total value

Value excluding VAT: 330 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

II.2)Description

II.2.1)Title:

Marketing Consultancy, Strategy, Planning, Creative Development

Lot No: 1

II.2.2)Additional CPV code(s)

79000000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Agencies on this lot are capable of translating communications strategy into marcomms deliverables, and producing, actionable, effective, cost efficient and measurable communications plans across all relevant channels, including online, offline, owned and earned, as well as paid-for. This may include, but is not limited to:

— providing detailed media and channel recommendations,

— using data and analytics to justify investment decisions,

— developing channel recommendations in light of both audience data and creative content fit with channel,

— design and develop content in line with ESC’s services and offerings,

— design and develop high-quality methods of dissemination for content,

— research, write and develop case-studies,

— develop positioning and messaging,

— development of creative propositions, inclusive of relevant research including the delivery of brand and values workshops,

— creative development across both art and copy,

— training, including media training, crisis handling etc.

— public affairs strategy service.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 70 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Content Design, Development and Delivery

Lot No: 2

II.2.2)Additional CPV code(s)

79000000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Agencies can provide a full design service across all types of project. This may include, but is not limited to:

— creative direction and management,

— developing design concepts suitable across all media channels, including online and offline,

— designing/developing brand collateral to include, but not limited to:

—— brochures,

—— infographics and icons,

—— Magazines, booklets and programmes,

—— stationery and marketing products,

—— large scale graphics including hoardings,

—— events stands, boards, banners, displays, vinyls,

—— bespoke collateral,

—— posters,

—— reports, guides, manuals and workbooks,

—— imagery/illustrations/animations,

—— HTML emails,

—— digital brochures,

—— interactive tools and presentations,

— developing brand propositions, inclusive of relevant research.

— designing brand identity including:

—— logo,

—— core messages,

—— intellectual property rights,

—— trademarking,

— defining/developing brand values,

— developing/producing multi-channel brand guidelines,

— typesetting, proofing and pagination,

— liaison with printers/print managers and event or digital production teams.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 70 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Event Management

Lot No: 3

II.2.2)Additional CPV code(s)

79952000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Agencies can deliver a wide range of events services from strategic and tactical event Programme management to the supply of event equipment. This may include, but is not limited to:

— strategic event Programme design and management,

— event catering – management of internal caterers or management and procurement of external catering team and waiting staff,

— event production (including all technical services),

— roadshows including experiential events,

— seminars:

— event, exhibition and conference design and production, including but not limited to:

—— booking of entertainment, speakers and comperes,

—— stage and exhibition stand design and production,

—— build, installation and breakdown.

— display stands and similar equipment,

— event equipment hire,

— project planning and management,

— management of paying events, including financial reconciliation,

— budgetary management,

— delegate acquisition and delegate management services including access and DDA compliance, food safety and dietary requirements,

— provision of on-site resource to manage and co-ordinate events,

— venue sourcing, contracting and management including management of power, event dressing and equipment delivery/procurement,

— management/oversight of event logistics – including delegate transport and access,

— customer relationship management (CRM),

— sponsorship activation and management,

— risk management including management of all external legal and PLI requirements, implementation and management of emergency protocols,

— design and installation of audio visual systems for events of varying sizes,

— provision of laptops, tablet computers, touch screen style devices, portable display stands and similar equipment,

— provision of delegate packs including bags, branded equipment etc.

— international events (including but not limited to all services above).

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 35 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Digital Marketing and Social Media Development

Lot No: 4

II.2.2)Additional CPV code(s)

79000000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Agencies can provide digital marketing services and products both as sole services/products and to integrate with wider campaigns. In addition to the creation of specific products, agencies on this Lot are capable of managing all aspects of production for all digital platforms. This may include, but is not limited to:

— web design, development and build including hosting, web management (24hr support service),

— content creation and management,

— search Engine Optimisation (SEO),

— usability testing,

— social media execution/implementation and strategy,

— interactive tools including apps,

— digital collateral.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 40 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Digital Production

Lot No: 5

II.2.2)Additional CPV code(s)

79900000

92111000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Agencies are capable of producing one or more of the following:

— moving picture and video (TV, web, social etc) – including:

—— promotional films, online, content, interviews,

— large and small-scale production requirements (from TV commercials to talking heads,

— stock imagery – sourcing/producing,

— animation and motion graphics including fly-throughs,

— drone footage,

— augmented reality and bespoke VR/AR technology (visual projection, goggles etc),

— videography and editing.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 40 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Printing Services

Lot No: 6

II.2.2)Additional CPV code(s)

79000000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Organisations who can deliver complete solutions for all printing, design and reprographics needs. The broad range of printing requirements could include:

— prospectus printing,

— letterheads,

— postcards,

— flyers/posters,

— leaflets,

— reports,

— marketing materials,

— business cards,

— brochures,

— guides,

— banners.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 40 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Photography and Video Services

Lot No: 7

II.2.2)Additional CPV code(s)

79900000

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

Organisations who can deliver complete solutions for all photography, videography, and editing requirements. The broad range of requirements could include:

— videoing of events/workshops,

— external or internal interview videos,

— editing of in-house produced content,

— still photography,

— headshots,

— external filming of case studies with partners/customers,

— sourcing of B roll and/or stock imagery to complement video production.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 35 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36

This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

Envisaged maximum number of participants to the framework agreement: 21

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 01/11/2018

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 01/11/2018

Local time: 12:30

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

ESC
Birmingham
B4
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

25/09/2018