Marketing and Creative Services Framework – Birmingham

Marketing and Creative Services Framework – Birmingham

7 Lots. Lot 1: Design Services. Lot 2: Creative Services.

United Kingdom-Birmingham: Advertising and marketing services

2019/S 188-457484

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The Birmingham Organising Committee for the 2022 Commonwealth Games Ltd
One BrindleyPlace
Birmingham
B1 2JB
United Kingdom
Contact person: Procurement Team
Telephone: +44 1213032022
E-mail: procurement@birmingham2022.com
NUTS code: UKG31
Internet address(es):Main address: https://www.delta-esourcing.com/

Address of the buyer profile: https://www.delta-esourcing.com/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/respond/QHYEU694W7
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://www.delta-esourcing.com
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

B2022 Marketing and Creative Services Framework

Reference number: PRO.CMM.009

II.1.2)Main CPV code

79340000 – QA11 – JA04

II.1.3)Type of contract

Services

II.1.4)Short description:

The OC is seeking to establish a new framework agreement for marketing and creative services. There are multiple lots, each for a specific work category:

— Lot 1: Design Services,

— Lot 2: Creative Services,

— Lot 3: PR,

— Lot 4: Events,

— Lot 5: Mascot Design,

— Lot 6: Consumer Insights and Research,

— Lot 7: Customer Relationship Management.

II.1.5)Estimated total value

Value excluding VAT: 3 050 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
The contracting authority reserves the right to award contracts combining the following lots or groups of lots:

If successful, a tenderer may be awarded to 1, or to multiple lots of the framework. Details are provided in the ITT document.

II.2)Description

II.2.1)Title:

Design Services

Lot No: 1

II.2.2)Additional CPV code(s)

79822500
79415200

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking a supplier that can deliver a complete design service for Birmingham 2022 to cover the design and production of; the Queens Baton Relay logo and visual identity, Cultural Programme logo and visual identity, volunteer programme logo, education programme logo and games pictograms. In addition, design services will include, but are not limited to: the design and production of partnership collateral, document templates, publications, event collateral, posters and banner design and production, city dressing design, venue look, digital design, print production, translation, photography and videography.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the Games to the West Midlands region and have the capacity to deliver services for an event of this scale.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the Framework for a further 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

II.2)Description

II.2.1)Title:

Creative Services

Lot No: 2

II.2.2)Additional CPV code(s)

79341400

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking suppliers that can deliver a series of large scale strategic integrated marketing campaigns to help deliver its strategic Games time and legacy objectives. These will include but are not limited to: exploiting major milestones such as X years to go celebrations, games mascot launch, the recruitment of volunteers (12 500), the sale of budgeted tickets (1 000 000 +) and public participation in the Queens Baton Relay. It is anticipated that these campaigns will be of national and international interest and that they will encompass all aspects of paid, earned and owned media including but not limited to: television commercials, outdoor advertising, digital content, radio commercials, print design and production, translation and direct mail.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the framework for 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 3 suppliers to this lot for the framework duration.

II.2)Description

II.2.1)Title:

Public Relations (PR)

Lot No: 3

II.2.2)Additional CPV code(s)

79416000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking suppliers that can deliver local, regional, national and international public relations both proactively on a campaign basis and reactively throughout the period of the build-up to the Games.

Suppliers must be able to demonstrate capabilities in; media engagement strategy development, management of press office facilities, development of materials such as press releases, social content, photography and video, media event concept development and delivery, corporate communications, community engagement, influencer engagement, stakeholder mapping, crisis communications/management and talent management.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the framework for 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.

II.2)Description

II.2.1)Title:

Events Services

Lot No: 4

II.2.2)Additional CPV code(s)

79952100
92622000
92621000
79952000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking suppliers that can deliver a series of small, medium and large-scale public and corporate events that support the objectives and key milestones of the Organising Committee in the build up to and during the games.

Suppliers must be able to demonstrate capabilities in; event concept development, event planning, event management, event health and safety, event staffing, risk management, stakeholder engagement, community engagement, and the production of all associated collateral and promotional materials required to deliver the events.

This contract does not include the official opening and closing ceremonies, live sites, the 2022 cultural programme or medal ceremonies.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the framework for 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint three suppliers to this lot for the framework duration.

II.2)Description

II.2.1)Title:

Mascot Design

Lot No: 5

II.2.2)Additional CPV code(s)

79930000 – QA11
79415200 – QA11

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking a supplier that can deliver the games mascot, including but not limited to; creative strategy development, project management, character development, 3D design and visualisation, costume production, character training and character staffing.

The supplier must be able to demonstrate a strategic creative approach to mascot design and production that will set the games apart from other major international events.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the framework for 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

II.2)Description

II.2.1)Title:

Consumer Insights and Research

Lot No: 6

II.2.2)Additional CPV code(s)

79310000
79300000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking suppliers that can deliver a variety of consumer insights initiatives, including but not limited to: depth interviews, focus groups, behavioural analysis and modelling, target audience identification and analysis.

Suppliers should have a good local knowledge of the challenges and opportunities presented by the games to the West Midlands region and have the capacity to deliver services for an event of this scale.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the framework for 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

II.2)Description

II.2.1)Title:

Customer Relationship Management (CRM)

Lot No: 7

II.2.2)Additional CPV code(s)

48445000
79413000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

Birmingham.

II.2.4)Description of the procurement:

Birmingham 2022 is seeking a supplier that can deliver a complete customer relationship management solution that will include but is not limited to: CRM strategy consultancy and development, data warehousing, data management to include a single customer view, database analysis and segmentation, advice on acquisition and retention strategies, email development and distribution, text messaging and associated reporting and analysis.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/01/2020
End: 31/12/2022
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Option to extend the framework for 12 months.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Budgets are indicative only.

There are no guaranteed volumes of work under this framework.

Birmingham 2022 is seeking to appoint 1 supplier to this lot for the framework duration.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Selection criteria as stated in the procurement documents (see the invitation to tender document).

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

Notice number in the OJ S: 2019/S 164-402741

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/10/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 27/01/2020

IV.2.7)Conditions for opening of tenders

Date: 28/10/2019
Local time: 12:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement. Any budget provided in this notice is indicative only.

The OC is seeking tender proposals that fully address the stated technical requirements and offer a commercially competitive offer. This includes the opportunity to secure marketing rights and benefits through a sponsorship offer. Further information is provided in the ITT documentation.

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Advertising-and-marketing-services./QHYEU694W7

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/QHYEU694W7

GO Reference: GO-2019925-PRO-15404392

VI.4)Procedures for review

VI.4.1)Review body

Royal Courts of Justice
London
WC1A 2LL
United Kingdom
Telephone: +44 2079476000

VI.4.2)Body responsible for mediation procedures

Royal Courts of Justice
London
WC1A 2LL
United Kingdom
Telephone: +44 2079476000

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

OJEU procedures include a minimum 10 calendar days standstill period at the point information on the award of the contract is communicated to tenderers. This period allows unsuccessful tenderers to seek further debriefing from the contracting authority before the contract is entered into. If an appeal regarding the award of a contract has not been successfully resolved the Public Contracts Regulations 2015 provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland). Any such action must be brought promptly.

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

25/09/2019