Marketing and Design Framework – Solihull Council
4 Lots. Marketing and Design Framework comprising of: Lot 1 – Marketing Design.
United Kingdom-Solihull: Advertising and marketing services
2018/S 150-346009
Contract notice
Services
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
Solihull Metropolitan Borough Council
Council House, Manor Square
Contact point(s): Corporate Procurement Service
For the attention of: Daniel Rouse
B91 3QB Solihull
United Kingdom
Telephone: +44 1217046089
E-mail: procurementteam@solihull.gov.uk
Internet address(es):
General address of the contracting authority: http://www.solihull.gov.uk
Address of the buyer profile: https://in-tendhost.co.uk/csw-jets
Electronic access to information: https://in-tendhost.co.uk/csw-jets
Electronic submission of tenders and requests to participate: https://in-tendhost.co.uk/csw-jets
Further information can be obtained from: The above mentioned contact point(s)
Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)
Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
I.3)Main activity
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: yes
UK Central (Solihull) Limited (England)
Council House, Manor Square
B91 3QB Solihull
United Kingdom
Section II: Object of the contract
II.1.1)Title attributed to the contract by the contracting authority:
II.1.2)Type of contract and location of works, place of delivery or of performance
Service category No 13: Advertising services
NUTS code UKG32
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
II.1.4)Information on framework agreement
maximum number of participants to the framework agreement envisaged: 8
Duration of the framework agreement
Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement
Estimated value excluding VAT:
Range: between 150 000,00 and 300 000,00 GBP
II.1.5)Short description of the contract or purchase(s)
— Lot 1 — Marketing Design,
— Lot 2 — Promotional Materials,
— Lot 3 — Video Production,
— Lot 4 — Digital Marketing.
II.1.6)Common procurement vocabulary (CPV)
79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots
Tenders may be submitted for all lots
II.1.9)Information about variants
II.2.1)Total quantity or scope:
The suppliers should be able to fulfil any requirements for the artwork design, print and production of promotional and information materials as a full creative service from concepts and visuals to finished campaigns and evaluation.
Lot 2 — Promotional Materials
The suppliers should be able to provide design proofs, print and supply of promotional materials including (but not limited to:
— badges,
— bags,
— business cards,
— USB flash drive,
— merchandise.
Lot 3 — Video Production
Production / filming and editing of promotional and/or marketing videos of various length and content for a range of audiences and platforms including presentations, social media, the UK Central and partner websites, conferences and events across a range of subject areas as defined by the Council.
Lot 4 — Digital Marketing
To provide digital marketing solutions to support the UK Central Solihull PR & Communications Plan, including (but not limited to):
— website,
— website enhancements,
— mobile application development,
— e-newsletters,
— digital advertisements,
— social media support,
— podcasts,
— augmented reality.
Estimated value excluding VAT:
Range: between 150 000,00 and 300 000,00 GBP
II.2.2)Information about options
Description of these options: The framework agreements may be extended by up to 2 years in 1 year increments.
Provisional timetable for recourse to these options:
in months: 24 (from the award of the contract)
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion
Information about lots
Lot No: 1 Lot title: Marketing Design
1)Short description
2)Common procurement vocabulary (CPV)
79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250
3)Quantity or scope
— advertisements,
— infographics,
— digital presentation materials (e.g. Powerpoint),
— creative style guides and toolkits,
— brochures,
— leaflets,
— newsletters,
— folders,
— banners,
— exhibition display stands,
— building hoarding,
— signage,
— copywriting.
Estimated value excluding VAT:
Range: between 40 000,00 and 80 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 2 Lot title: Promotional Materials
1)Short description
2)Common procurement vocabulary (CPV)
79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250
3)Quantity or scope
— badges,
— bags,
— business Cards,
— USB Flash Drive,
— merchandise.
Estimated value excluding VAT:
Range: between 10 000,00 and 20 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 3 Lot title: Video Production
1)Short description
2)Common procurement vocabulary (CPV)
79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250
3)Quantity or scope
— Animated/Motion Graphics — Specialist video production to produce animated / CGI imagery, motion graphics and fly through videos to demonstrate development potential of UK Central. May utilise detailed elements such as topography of land, public transport (existing and planned) routes and convert to animated sequences.
— Drone Videography — for specified development areas,
— Time-lapse recordings — for example to show build of development projects, travel or people.
Estimated value excluding VAT:
Range: between 40 000,00 and 80 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Lot No: 4 Lot title: Digital Marketing
1)Short description
2)Common procurement vocabulary (CPV)
79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250
3)Quantity or scope
— website enhancements,
— mobile application development,
— e-Newsletters,
— digital advertisements,
— social media support,
— podcasts,
— augmented reality.
Estimated value excluding VAT:
Range: between 60 000,00 and 120 000,00 GBP
4)Indication about different date for duration of contract or starting/completion
5)Additional information about lots
Section III: Legal, economic, financial and technical information
III.1.4)Other particular conditions
III.2.2)Economic and financial ability
Minimum level(s) of standards possibly required: Tenderers are required to have a minimum annual turnover as follows which is calculated on the basis of 2 times the anticipated average annual Call-Off value:
— Lot 1 — 40 000,
— Lot 2 — 10 000,
— Lot 3 — 40 000,
— Lot 4 — 60 000.
III.2.3)Technical capacity
Details of up to 3 contracts that are relevant for each Lot being applied for.
Minimum level(s) of standards possibly required:
Contracts for supplies or services should have been performed during the past 3 years.
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service
Section IV: Procedure
IV.1.1)Type of procedure
IV.2.1)Award criteria
IV.2.2)Information about electronic auction
IV.3.1)File reference number attributed by the contracting authority:
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders
Persons authorised to be present at the opening of tenders: no
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about European Union funds
VI.5)Date of dispatch of this notice: