Marketing and Design Framework

Marketing and Design Framework – Solihull Council

4 Lots. Marketing and Design Framework comprising of: Lot 1 – Marketing Design.

United Kingdom-Solihull: Advertising and marketing services

2018/S 150-346009

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Solihull Metropolitan Borough Council
Council House, Manor Square
Contact point(s): Corporate Procurement Service
For the attention of: Daniel Rouse
B91 3QB Solihull
United Kingdom
Telephone: +44 1217046089
E-mail: procurementteam@solihull.gov.uk

Internet address(es):

General address of the contracting authority: http://www.solihull.gov.uk

Address of the buyer profile: https://in-tendhost.co.uk/csw-jets

Electronic access to information: https://in-tendhost.co.uk/csw-jets

Electronic submission of tenders and requests to participate: https://in-tendhost.co.uk/csw-jets

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Regional or local authority

I.3)Main activity

General public services

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

UK Central (Solihull) Limited (England)
Council House, Manor Square
B91 3QB Solihull
United Kingdom

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Marketing and Design Framework

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services

NUTS code UKG32

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 8

Duration of the framework agreement

Duration in years: 4

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 150 000,00 and 300 000,00 GBP

II.1.5)Short description of the contract or purchase(s)

Marketing and Design Framework comprising of:
— Lot 1 — Marketing Design,
— Lot 2 — Promotional Materials,
— Lot 3 — Video Production,
— Lot 4 — Digital Marketing.

II.1.6)Common procurement vocabulary (CPV)

79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for all lots

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Lot 1 — Marketing Design
The suppliers should be able to fulfil any requirements for the artwork design, print and production of promotional and information materials as a full creative service from concepts and visuals to finished campaigns and evaluation.
Lot 2 — Promotional Materials
The suppliers should be able to provide design proofs, print and supply of promotional materials including (but not limited to:
— badges,
— bags,
— business cards,
— USB flash drive,
— merchandise.
Lot 3 — Video Production
Production / filming and editing of promotional and/or marketing videos of various length and content for a range of audiences and platforms including presentations, social media, the UK Central and partner websites, conferences and events across a range of subject areas as defined by the Council.
Lot 4 — Digital Marketing
To provide digital marketing solutions to support the UK Central Solihull PR & Communications Plan, including (but not limited to):
— website,
— website enhancements,
— mobile application development,
— e-newsletters,
— digital advertisements,
— social media support,
— podcasts,
— augmented reality.
Estimated value excluding VAT:
Range: between 150 000,00 and 300 000,00 GBP

II.2.2)Information about options

Options: yes
Description of these options: The framework agreements may be extended by up to 2 years in 1 year increments.
Provisional timetable for recourse to these options:
in months: 24 (from the award of the contract)

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Starting 1.11.2018. Completion 31.10.2022

Information about lots

Lot No: 1 Lot title: Marketing Design

1)Short description

Artwork design, print and production of promotional and information materials as a full creative service from concepts and visuals to finished campaigns and evaluation.

2)Common procurement vocabulary (CPV)

79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250

3)Quantity or scope

This work is to include both printed and digital collateral following Solihull MBC, UK Central Solihull and Urban Growth Company corporate brand guidelines including (but not limited to):
— advertisements,
— infographics,
— digital presentation materials (e.g. Powerpoint),
— creative style guides and toolkits,
— brochures,
— leaflets,
— newsletters,
— folders,
— banners,
— exhibition display stands,
— building hoarding,
— signage,
— copywriting.
Estimated value excluding VAT:
Range: between 40 000,00 and 80 000,00 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)

5)Additional information about lots

A maximum of 3 suppliers will be awarded a contract on this lot.

Lot No: 2 Lot title: Promotional Materials

1)Short description

Provision of design proofs, print and supply of promotional materials.

2)Common procurement vocabulary (CPV)

79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250

3)Quantity or scope

The suppliers should be able to provide design proofs, print and supply of promotional materials including (but not limited to):
— badges,
— bags,
— business Cards,
— USB Flash Drive,
— merchandise.
Estimated value excluding VAT:
Range: between 10 000,00 and 20 000,00 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)

5)Additional information about lots

A maximum of 3 suppliers will be awarded a contract on this lot.

Lot No: 3 Lot title: Video Production

1)Short description

Production / filming and editing of promotional and/or marketing videos of various length and content for a range of audiences and platforms including presentations, social media, the UK Central and partner websites, conferences and events across a range of subject areas as defined by the Council.

2)Common procurement vocabulary (CPV)

79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250

3)Quantity or scope

Services required may include (but not be limited to):
— Animated/Motion Graphics — Specialist video production to produce animated / CGI imagery, motion graphics and fly through videos to demonstrate development potential of UK Central. May utilise detailed elements such as topography of land, public transport (existing and planned) routes and convert to animated sequences.
— Drone Videography — for specified development areas,
— Time-lapse recordings — for example to show build of development projects, travel or people.
Estimated value excluding VAT:
Range: between 40 000,00 and 80 000,00 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 48 (from the award of the contract)

5)Additional information about lots

A maximum of 1 supplier will be awarded a contract on this lot.

Lot No: 4 Lot title: Digital Marketing

1)Short description

Digital marketing solutions to support the UK Central Solihull PR and Communications Plan

2)Common procurement vocabulary (CPV)

79340000, 79342200, 79342000, 79800000, 79822500, 92100000, 92111250

3)Quantity or scope

— website maintenance and support services,
— website enhancements,
— mobile application development,
— e-Newsletters,
— digital advertisements,
— social media support,
— podcasts,
— augmented reality.
Estimated value excluding VAT:
Range: between 60 000,00 and 120 000,00 GBP

4)Indication about different date for duration of contract or starting/completion

Starting 1.4.2019. Completion 31.10.2022

5)Additional information about lots

A maximum of 1 supplier will be awarded a contract on this lot.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Audited accounts for the last 2 years
Minimum level(s) of standards possibly required: Tenderers are required to have a minimum annual turnover as follows which is calculated on the basis of 2 times the anticipated average annual Call-Off value:
— Lot 1 — 40 000,
— Lot 2 — 10 000,
— Lot 3 — 40 000,
— Lot 4 — 60 000.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Details of up to 3 contracts that are relevant for each Lot being applied for.
Minimum level(s) of standards possibly required:
Contracts for supplies or services should have been performed during the past 3 years.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: yes

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

SOL – 6525

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 7.9.2018 – 12:00
Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

7.9.2018 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

Any EU official language

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

in days: 90 (from the date stated for receipt of tender)

IV.3.8)Conditions for opening of tenders

Date: 7.9.2018 – 12:05
Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

3.8.2018