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Marketing and Digital Agency Support Tender – London
Creative Services

Marketing and Digital Agency Support Tender – London

Monday, 13 August 2018, 12:56

Marketing and Digital Agency Support Tender – London

To demonstrate a strategic and creative approach in developing a suite of high impact content.

United Kingdom-London: Business services: law, marketing, consulting, recruitment, printing and security

2018/S 154-353412

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Transport for London
55 Broadway
London
SW1H 0BD
United Kingdom
Contact person: Miss Ellena Blakey
Telephone: +44 2070000000
E-mail: ELLENABLAKEY@TFL.GOV.UK
NUTS code: UK
Internet address(es):Main address: https://tfl.gov.uk

Address of the buyer profile: https://tfl.gov.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://procontract.due-north.com/Home/About
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://procontract.due-north.com/Home/About

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

GLA 81132 ArcelorMittal Orbit creative, marketing and digital agency support

Reference number: DN358532

II.1.2)Main CPV code

79000000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years.

LLDC are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UKI

II.2.4)Description of the procurement:

The Slide creative and wider ArcelorMittal Orbit integrated campaigns have been very successful so far, helping make a loss making venue profitable. However, by the time this tender process is completed, some of these campaigns and overarching creatives will have been in market for 2 years.

We are therefore looking for a partner to develop or evolve an overarching creative solution(s) for the ArcelorMittal Orbit and The Slide and help meet the objectives. In developing this overarching creative solution we also require the appointed agency:

— to demonstrate a strategic and creative approach in developing a suite of high impact content.

— to create advertising taglines and provide copywriting support. We see this support taking the form of short form copy on print adverts, and terminology that can be fed across online platforms.

— develop templates / the look and feel for London and UK-wide marketing campaigns. The types of materials regularly used in our campaigns includes but are not limited to:

—— outdoor billboard advertising (static and digital)

—— display advertising (MPU and leaderboards e.g. Time Out)

—— website graphics

—— social media static and motion content

—— bespoke eshot graphics

—— short (10 second) motion digital adverts

—— print adverts in London based newspapers as well as Tourism magazines.

— help reinvigorate the ArcelorMittal Orbit as a visitor attraction with stunning London skyline views, and make it clear that this attraction is situated in Queen Elizabeth Olympic Park.

— provide strategic counsel and creative ideas on how we can drive consumer engagement and boost ticket sales through social media and digital activity – in particular, how this links through to the website and PPC (see list of tasks above).

In addition, we will need more practical, day-to-day support, including, but not limited to:

— delivery of ad-hoc advertising and marketing materials, to support promotional opportunities which fall out of campaign periods.

— maintenance of the ArcelorMittal Orbit website.

— hosting of the ArcelorMittal Orbit website and ensuring excellent site performance including providing out-of-hours support in the site of major site issues (eg the site going down or a security breach).

— development of new features, pages and functionality for the ArcelorMittal Orbit on request from LLDC Marketing team.

— management of the ArcelorMittal Orbit PPC programme, including PPC ad buying (and providing PPC evaluation and monitoring reports).

— elements of ArcelorMittal Orbit media buying, particularly around major campaigns.

— periodic Google Analytic reporting – to assist with post campaign evaluation and contribute to strategic decision making based on insights

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 10/12/2018
End: 10/12/2021
This contract is subject to renewal: no
II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

This is a contract for 2 years with an optional extension of 1 year.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 10/09/2018
Local time: 10:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

To participate in this procurement Potential providers must first be registered on the TfL e-Sourcing suite. If you have not yet registered this can be done online — refer to the Suppliers Guidance available on the ProContract portal https://procontract.due-north.com/Register

For technical assistance on use of the eSourcing Suite please contact the Pro-Contract Helpdesk directly via email to: ProContractSuppliers@ProActis.com

VI.4)Procedures for review

VI.4.1)Review body

Transport for London
55 Broadway
London
SW1H 0BD
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

08/08/2018