Marketing and Events Support for Keele University

Marketing and Events Support for Keele University

The Framework Agreement is divided into 6 Lots covering specific goods/services and the University envisage appointing up to 3 service providers in each Lot.

United Kingdom-Keele: Marketing services

2020/S 042-100573

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: University of Keele
Postal address: Procurement Office, Finance Department, Innovation Centre 2, Keele University Science and Innovation Park, Staffordshire
Town: Keele
NUTS code: UKG24
Postal code: ST5 5NH
Country: United Kingdom
Contact person: Theresa Bill
E-mail: t.bill@keele.ac.uk
Telephone: +44 1782734047
Internet address(es):Main address: https://www.keele.ac.uk

Address of the buyer profile: https://in-tendhost.co.uk/universityofkeele/aspx/Home

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/universityofkeele/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://in-tendhost.co.uk/universityofkeele/aspx/Home

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Framework Agreement — Marketing and Events Support for Keele University including Keele ERDF Funded Programmes

Reference number: KU/261/TB/RM/2019

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

Tenders are invited from interested parties for inclusion in a framework agreement for marketing and events support for Keele University and will include projects part funded from the European Regional Development Fund (ERDF). These currently include the approved projects of the Smart Energy Network Demonstrator (SEND); the Keele University Science and Innovation Park Smart Innovation Hub (SIH); and Business Bridge; which collectively form part of the New Keele Deal. Additional projects subject to ERDF funding approval may also be included under this framework within the stated estimated framework value.

The framework agreement is divided into 6 lots covering specific goods/services and the University envisage appointing up to 3 service providers in each lot although the University reserves the right to vary this number. Tenderers can bid for one or more lots.

The estimated budget is 700 000,00 GBP but no guarantee is given as to the levels of expenditure under the framework.

II.1.5)Estimated total value

Value excluding VAT: 700 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Advertising, Campaign and Media Services

Lot No: 1

II.2.2)Additional CPV code(s)

79341000
79310000
72413000
79340000
79341100
79341200
79341400
79416000

II.2.3)Place of performance

NUTS code: UKG24

II.2.4)Description of the procurement:

Lot 1: Advertising, campaign and media services.

Keele University is seeking organisations or consortia to work with project teams, directorates and departments within the University and/or companies within the other lots, to provide advertising, campaign, media and PR support.

Further information is given in the tender specification in Section 2 of the invitation to tender (ITT).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: RElevant experience and expertise of key named individuals assigned to performing the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 250
Quality criterion – Name: Approach and methodology for the delivery of the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 450
Price – Weighting: 300
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lead Generation

Lot No: 2

II.2.2)Additional CPV code(s)

79411100
79413000

II.2.3)Place of performance

NUTS code: UKG24

II.2.4)Description of the procurement:

Lot 2: Lead generation.

Keele University is seeking organisations or consortia to work with project teams, directorates and departments within the University and/or companies within the other lots, to provide lead generation support.

Further information is given in the tender Specification in Section 2 of the invitation to tender (ITT).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Relevant experience and expertise of key named individuals assigned to performing the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 250
Quality criterion – Name: Approach and methodology for the delivery of the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 450
Price – Weighting: 300
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

II.2.14)Additional information
II.2)Description

II.2.1)Title:

Event Organisation and Support

Lot No: 3

II.2.2)Additional CPV code(s)

79952000

II.2.3)Place of performance

NUTS code: UKG24

II.2.4)Description of the procurement:

Lot 3: Event organisation and support.

Keele University is seeking organisations or consortia to work with project teams, directorates and departments within the University and/or companies within the other lots, to manage and/or support the organisation of a range of events.

Further information is given in the tender specification in Section 2 of the invitation to tender (ITT).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Relevant experience and expertise of key named individuals assigned to performing the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 250
Quality criterion – Name: Approach and methodology for the delivery of the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 450
Price – Weighting: 300
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

II.2.14)Additional information
II.2)Description

II.2.1)Title:

Photography and Videography Services

Lot No: 4

II.2.2)Additional CPV code(s)

79961350
79961000
79961100
92110000

II.2.3)Place of performance

NUTS code: UKG24

II.2.4)Description of the procurement:

Lot 4: Photography and videography services.

Keele University is seeking organisations or consortia to work with project teams, directorates and departments within the University and/or companies within the other lots, to provide videography and photography services.

Further information is given in the tender specification in Section 2 of the invitation to tender (ITT).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Relevant experience and expertise of key named individuals assigned to performing the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 250
Quality criterion – Name: Approach and methodology for the delivery of the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 450
Price – Weighting: 300
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

II.2.14)Additional information
II.2)Description

II.2.1)Title:

Marketing Collateral

Lot No: 5

II.2.2)Additional CPV code(s)

22000000
22100000
22310000
22459100
22462000
22815000
22852000
30199700
30199710
30199730
30199740
39298700
79822500

II.2.3)Place of performance

NUTS code: UKG24

II.2.4)Description of the procurement:

Lot 5: Marketing collateral.

Keele University is seeking organisations or consortia to work with project teams, directorates and departments within the University and/or companies within the other lots, to design, produce and/or procure a range of hard copy and marketing collateral.

Further information is given in the tender specification in section 2 of the invitation to tender (ITT).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Relevant experience and expertise of key named individuals assigned to performing the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 250
Quality criterion – Name: Approach and methodology for the delivery of the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 450
Price – Weighting: 300
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

II.2.14)Additional information
II.2)Description

II.2.1)Title:

Branding and Design Services

Lot No: 6

II.2.2)Additional CPV code(s)

79822500
79415200

II.2.3)Place of performance

NUTS code: UKG24

II.2.4)Description of the procurement:

Lot 6: Branding and design services.

Keele University is seeking organisations or consortia to work with project teams, directorates and departments within the University and/or companies within the other lots, to produce and/or support design work that will underpin the development of a series of campaigns to promote the individual projects (SEND, Business Bridge, Smart Innovation Hub) and/or the programme (New Keele Deal) as a whole.

Further information is given in the tender specification in section 2 of the invitation to tender (ITT).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Relevant experience and expertise of key named individuals assigned to performing the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 250
Quality criterion – Name: Approach and methodology for the delivery of the contract for the framework agreement — marketing and events support for Keele University including Keele ERDF Funded Programmes / Weighting: 450
Price – Weighting: 300
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
Envisaged maximum number of participants to the framework agreement: 18
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 01/04/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 01/04/2020
Local time: 13:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

The framework agreement is divided into 6 lots covering specific goods/services and the University envisage appointing up to 3 service providers in each lot although the University reserves the right to vary this number. Tenderers can bid for one or more lots. Further information on each of the lots is given in the tender specification in section 2 of the invitation to tender (ITT).

The University will call-off pieces of work under the framework either by:

Directly awarding the work to one of the framework service providers without reopening competition or by carrying out a further competition with the framework services providers in the

given lot to which the work relates.

The University will take into account the quantity, value and characteristics of the goods and/or services required when determining the method of call-off for a given piece of work. The choice of the method of call-off will be down to the sole discretion of the University after taking into account these factors.

Tenderers remain responsible for all costs and expenses incurred by them or by any third party acting under instructions from the tenderer in connection with taking part in this procurement, regardless of whether such costs arise as a direct or indirect consequence of any amendments made to the procurement documents by the University at any time.

The SEND, SIH and Business Bridge projects are part-funded from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds England Growth Programme 2014-2020 and other Funding partners. The marketing and events services required for these projects are also part funded by ERDF.

VI.4)Procedures for review

VI.4.1)Review body

Official name: High Court of England and Wales
Postal address: Royal Courts of Justice, Strand
Town: London
Postal code: WCA2 2LL
Country: United Kingdom
Telephone: +44 2079477882Internet address: https://www.justice.gov.uk

VI.4.2)Body responsible for mediation procedures

Official name: University of Keele, Procurement Office, Finance Department, Innovation Centre 2, Keele University Science and Innovation Park, Staffordshire
Town: Keele
Postal code: ST5 5NH
Country: United Kingdom
E-mail: t.bill@keele.ac.uk
Telephone: +44 1782734047Internet address: https://www.keele.ac.uk

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

Any review proceedings should be promptly brought to the attention of the Director of Finance of the University at the address provided above, and will be dealt with in accordance with the requirements of the Public Contracts Regulations 2015 (‘PCR 2015’). Any review proceedings must be brought within the time-scales specified by the applicable law, including without limitation, PCR 2015. In accordance with PCR 2015, the University will incorporate a minimum 10 calendar day standstill period from the date information on the award of the contract is communicated to tenderers.

VI.4.4)Service from which information about the review procedure may be obtained

Official name: University of Keele, Procurement Office, Finance Department, Innovation Centre 2, Keele University Science and Innovation Park, Staffordshire
Town: Keele
Postal code: ST5 5NH
Country: United Kingdom
E-mail: t.bill@keele.ac.uk
Telephone: +44 1782734047Internet address: https://www.keele.ac.uk

VI.5)Date of dispatch of this notice:

26/02/2020