Marketing and Media Planning Tender

Marketing and Media Planning Tender

Media planning and buying. Marketing and communications objectives requiring media support.

UK-Staines: advertising services

2012/S 88-145117

Contract notice

Services
Directive 2004/18/EC

Section I: Contracting authority
I.1)Name, addresses and contact point(s)

Hanover Housing Association
Hanover House, 1 Bridge Close
For the attention of: Zoe Carlsen-Jones
TW18 4TB Staines
UNITED KINGDOM
Telephone: +44 1784446110
E-mail: zoe.carlsen-jones@hanover.org.uk

Internet address(es):

General address of the contracting authority: www.hanover.org.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)
I.2)Type of the contracting authority
Body governed by public law
I.3)Main activity
Housing and community amenities
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Media planning and buying (Ref: HHA-128).
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: National.

NUTS code UK
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)
Hanover is looking for a full-service media agency to work as a proactive partner to provide media planning and buying support.
Marketing and communications objectives requiring media support include:
— Increasing awareness of Hanover amongst both B2B and B2C audiences,
— Generating enquiries for property rentals and sales,
— Launching new developments with properties available for rent and sale.
Requirements include both on and off-line media, in particular print advertising, radio, DM and outdoor. The organisation is currently investing in a web redevelopment project which will see the main web site, hanover.org.uk re-launched towards the end of 2012. Once this new site is in place, online requirements are likely to increase significantly.
II.1.6)Common procurement vocabulary (CPV)

79341000, 79341100, 79341400, 79341000, 22460000, 79341200
II.1.7)Information about Government Procurement Agreement (GPA)
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
The spend is anticipated on 100 000 GBP -150 000 GBP per annum, depending on activity.
Estimated value excluding VAT: 600 000 GBP
II.2.2)Information about options
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion
Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
Deposits and guarantees, if required by Hanover, will be set out in the contract documents.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
The main financing conditions and payment arrangements applicable to this procurement will be set out in the contract documents.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Joint and several liability.
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Under this contract the service provider and its supply chain will be required to actively participate in the achievement of social and/or environmental policy objectives relating to recruitment and training and supply chain initiatives. Accordingly contract performance conditions may relate in particular to social and environmental consideration.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: In accordance with Articles 45 to 50 of Directive 2004/18/EC and Regulations 23 to 26 of the Public Contracts Regulations 2006 as set out in the pre-qualification questionnaire available from the web site set out at Section IV.3.1 and must be returned in accordance with the instructions on that web site by the date in Section IV.3.4.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: In accordance with Articles 45 to 50 of Directive 2004/18/EC and Regulations 23 to 26 of the Public Contracts Regulations 2006 as set out in the pre-qualification questionnaire available from the web site set out at Section IV.3.1 and must be returned in accordance with the instructions on that web site by the date in Section IV.3.4.
Minimum level(s) of standards possibly required: Minimum levels of standards required by Hanover for technical capacity will be set out in the pre-qualification questionnaire.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
In accordance with Articles 45 to 50 of Directive 2004/18/EC and Regulations 23 to 26 of the Public Contracts Regulations 2006 as set out in the pre-qualification questionnaire available from the webs ite set out at Section IV.3.1 and must be returned in accordance with the instructions on that web site by the date in Section IV.3.4.
Minimum level(s) of standards possibly required:
Minimum levels of standards required by Hanover for technical capacity will be set out in the pre-qualification questionnaire.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
Envisaged minimum number 5: and maximum number 8
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
HHA-128
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate
7.6.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published: 48 months
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
The Contracting Authority intends to use an eTendering system in this procurement exercise.
Suppliers instructions on how to express interest in this tender:
1. Register your company on the eSourcing portal (this is only required once):

— Browse to the eSourcing Portal: https://hanover.bravosolution.co.uk and click the link to register,
— accept the terms and conditions and click ‘Continue’,
— enter your correct business and user details,
— note the username you chose and click ‘Save’ when complete,
— you will shortly receive an email with your unique password (please keep this secure).
2. Express an Interest in the tender:
— login to the portal with the username/password,
— Click the ‘PQQs/ITTs Open To All Suppliers’ link. (These are pre-qualification questionnaires or invitations to tender open to any registered supplier),
— Click on the relevant PQQ/ITT to access the content,
— Click the ‘Express Interest’ button at the top of the page,
— This will move the PQQ/ITT into your ‘My PQQs/My ITTs’ page. (This is a secure area reserved for your projects only),
— You can now access any attachments by clicking ‘Buyer Attachments’ in the ‘PQQ/ITT Details’ box.
3. Responding to the tender:
— Click ‘My Response’ under ‘PQQ/ITT Details’, you can choose to ‘Create Response’ or to ‘Decline to Respond’ (please give a reason if declining),
— You can now use the ‘Messages’ function to communicate with the buyer and seek any clarification,
— Note the deadline for completion, then follow the onscreen instructions to complete the PQQ/ITT,
— There may be a mixture of online & offline actions for you to perform (there is detailed online help available).
You must then submit your reply using the ‘Submit Response’ button at the top of the page. If you require any further assistance please consult the online help, or contact the eTendering help desk.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Royal Courts of Justice
The Strand
WC4V 2LL London
UNITED KINGDOM
Telephone: +44 2074976000

Body responsible for mediation procedures

Office of Government and Commerce
Rosebery Court, St Andrews Business Park
NR7 0HS Norwich, Norfolk
UNITED KINGDOM
VI.4.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: Hanover will observe a standstill period following award of a contract(s) and will conduct itself in accordance with the Public Contracts Regulations 2006 (as amended by the Public Contracts (Amendment) Regulations 2009).
VI.4.3)Service from which information about the lodging of appeals may be obtained

Office of Government and Commerce
Rosebery Court, St Andrews Business Park, Norfolk
NR7 0HS Norwich
UNITED KINGDOM
E-mail: servicedesk@ogc.gsi.gov.uk
Telephone: +44 8450004999
Internet address: www.ogc.gov.uk
VI.5)Date of dispatch of this notice:
4.5.2012