Marketing and Media Services Tender – London

Marketing and Media Services Tender – London

6 Lots. 1) Lot 1 (a) Experiential – Physical, 2) Lot 1 (b) Experiential – Virtual.

United Kingdom-London: Marketing services

2020/S 149-366588

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Notting Hill Genesis
Postal address: Bruce Kenrick House, 2 Killick Street
Town: London
NUTS code: UKI LONDON
Postal code: N1 9FL
Country: United Kingdom
Contact person: Irene Celis
E-mail: irene.celis@nhg.org.uk
Telephone: +44 738263733
Internet address(es):Main address: http://www.nhg.org.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./CZ84M274MT
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.delta-esourcing.com/tenders/UK-title/47J5482GC4
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Other type: Housing Association

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

NHG Marketing and Media Framework

Reference number: PROC1109

II.1.2)Main CPV code

79342000 Marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

Notting Hill Genesis are tendering for a framework, for our marketing and media services. The main work to be put through this framework will be the new schemes launching during the duration of the 4 years the contract is in place.

We will require various services to successfully complete each scheme, therefore we tendering for 6 lots, below.

1) Lot 1 (a) Experiential — Physical,

2) Lot 1 (b) Experiential — Virtual,

3) Media Buying,

4) Public Relations,

5) Branding and Graphic Design,

6) Signage and Way Finding.

II.1.5)Estimated total value

Value excluding VAT: 21 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Experiential — Physical

Lot No: Lot 1 a

II.2.2)Additional CPV code(s)

79342100 Direct marketing services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

Our definition of physical experiential is services which relate specifically to the presentation and delivery of our development brands, corporate brands and marketing campaigns on site or at events.

Analogous to retail shop fitting, this service area includes, but is not limited to, all stages of show home and sales office production (from consultation, design and installation to refreshment and removal), marketing suite production (from concept to removal), maintenance of our onsite presentation and the design, creation, installation and deconstruction of our event and exhibition stands and all aspects of related compliance from health and safety to advertising standards.

Each site we deliver is different and, so whilst we delivered tailored campaigns to specific audiences for each location, we also seek to balance this localised approach with a signature look where this is practical and deliverable so that the Notting Hill Genesis brand experience on site is of a consistently high standard, inspires confidence in our buyers (and our sales team) and stands apart from our competitors as the best experience.

More information to follow in SQ and tender documentation.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/47J5482GC4

II.2)Description

II.2.1)Title:

Experiential — Virtual

Lot No: Lot 1 b

II.2.2)Additional CPV code(s)

79342100 Direct marketing services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

Our virtual experiential lot comprises interactive sales tools and digital asset creation for a range of applications across of range of settings.

The scope of services provided within this lot ranges from the small scale production of on site or location photography, computer generated visualisations and through to the development of fully interactive development models for us in marketing suites in concert with tablet based user interfaces backed by cloud-based technology which interact with our sales database to support a seamless customer journey.

Recent experience has shown that, whilst virtual selling is more achievable to investors whether domestic or from overseas (particularly, for example, where the housing market is rising), residential occupiers are more reluctant to commit to a purchase without a physical, in-person viewing. In the years post-Covid 19, we anticipate that digital selling tools, already our highest source of leads, will become increasingly key to converting leads into sales and generating early campaign sales momentum, particularly at our larger developments

We aim to produce sector leading content, that looks and feels highly desirable across the range of development types and price points that we offer and so content quality, accuracy and experience will be vital to this and will support our new sales website being developed in the later part of 2020.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Media Buying

Lot No: Lot 2

II.2.2)Additional CPV code(s)

79341000 Advertising services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

This lot encompasses more than just the transactional element of buying media space, our appointed supplier or suppliers will support us in planning, strategizing, managing, reporting, evaluating and adapting our advertising campaigns across a range of relevant media from traditional print channels and outdoor advertising to digital advertising across search engines and social media.

Our aim is to maximise our ‘bang for buck’ with our advertising campaigns. We manage publicly funded budgets designed to maximise our positive impact on the communities we provide homes and service for and so we expect our media buyer to share our focus on delivering excellent value for money through our campaigns – so that we effectively market our homes to the right people through the right channels.

In this lot, we would look to suppliers to support individual development campaigns, composite campaigns, regional campaigns, integrated cross-channel campaigns and more above and below the line so that our opportunity to build convertible demand into new homes sales is maximised.

Accountability here is key throughout the duration of this framework and reporting developed internally to provide meaningful data on marketing source by reservations and completions will be used to supplement and direct routine reporting provided by our chosen supplier – which we would expect both live and cyclically.

Your strength of relationship with key media suppliers and other partners and ability to negotiate deals on our behalf will deliver demonstrable added value, whilst also contributing to additional public relations opportunities being generated for NHG.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Public Relations

Lot No: Lot 3

II.2.2)Additional CPV code(s)

79416000 Public relations services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

NHG Sales public relations requirement is for a strong, positive and consistent presence across key property media titles at local, London-wide, national and internal level in support of our development campaigns (depending on the target audiences required for our development campaigns).

Restlessly seeking new opportunities to position NHG sales developments to their target audiences, you will balance creativity, writing and editing capability and an eye for a good story, an appetite for learning as much about our new home developments, products and services as our own team and a contact book and reputation that makes you the go-to source for journalists as well as a source of housing market news for NHG Sales.

Strategic planning in support of our campaigns will be key to ensure that each stage of the development life-cycle gets coverage when and where we want it. From taster, coming soon information on planned developments, thematic campaigns, launch campaigns, regional spotlights, awards entries, case studies, customer events, photo-opportunities and, where needed, crisis management support to end of campaign evaluation.

As with our advertising spend, our aim is to maximise our value both to the public purse and our communities and so your ability to keep our team informed through effective campaigns and cyclical reporting that gives a clear account of advertising value equivalence, cross-channel/ media coverage garnered, audience attained and also qualitative feedback on how we’re perceived will be vital.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Branding and Graphic Design

Lot No: Lot 4

II.2.2)Additional CPV code(s)

79822500 Graphic design services

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

Brand, its quality and appeal is vital to our sales success. At the time of writing, our organisational/corporate brand is under review and so, for clarity, this specification refers to the creation and application of specific development brands and/ or the application of our existing sales branding.

Unlike mass housebuilders with templated property types and standardised corporate approaches to promoting their product in the housing market, we work with design agencies and other property marketing agencies whose offer is inclusive of a brand strategy and design function to develop bespoke brands for our developments that work across the channel range from digital campaigns to experiential and print.

Each of our locations has a different personality, a different design, a different local target market and presents different opportunities and challenges. Our requirement ranges from support on small developments or developments where we offer fewer than 30 homes (where we will apply corporate sales branding to a development marketing name) to large scale, multi-phase, multi-tenure regeneration developments where we offer hundreds of homes for sales across private sale and intermediate market tenures (usually shared ownership) and have to navigate the balance between inclusivity of our existing communities whilst trying to attract new home buyers into them.

Our agency framework will comprise agencies with a range of experience in the property marketing delivering identity, branding and campaign assets that are based on market insight, creative inspiration, audience evidence and motivations, an understanding of place, a synergy with design and a clear and compelling approach to supporting NHG products as leaders in the marketplace in the eyes of potential buyers.

Agile in your approach to project management, you’ll be used to working on projects flexibly, allowing time for launch dates to be brought forward whilst managing our expectations and those of our stakeholders effectively so that, as well as a sense of delight in the outputs you create with us, there is a true sense that you are part of a one team approach to delivery.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Signage and Way Finding

Lot No: Lot 5

II.2.2)Additional CPV code(s)

34928470 Signage

II.2.3)Place of performance

NUTS code: UKI LONDON
Main site or place of performance:

LONDON.

II.2.4)Description of the procurement:

From availability window stickers for individual homes to hoarding strategies, branded monarflex, site wayfinding feature signage, and planning permission and AA signage n applications to local Councils for regeneration estates – our requirement is wide-ranging.

Signage suppliers appointed to our framework will have the capacity and capability, backed by relevant experience, to plan, design, risk assess, install, update, maintain and remove signage across the development signage life-cycle whilst meeting all applicable regulatory standards.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 01/09/2020
Local time: 15:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 07/10/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

Framework users: this framework will be available for use by any entity within the same group of companies as NHG from time to time (the current list can be found at http://www.nhggroup.org.uk/terms-conditions/current-members-group) and any entity or joint venture company that NHG or any other NHG Group Member holds an interest in from time to time.

NHG may also (at its sole discretion) permit use of the framework by any other contracting authority that is a provider of affordable housing that is developing a site within the Greater London area. This will be at NHG’s sole discretion and may be subject to payment of a usage fee. This includes providers of social housing including without limitation any registered provider (as defined in the Housing and Regeneration Act 2008 and registered with the Regulator of Social Housing), local authorities and/or Arm’s-Length Management Organisations (ALMO). A list of the current registered providers can be found by visiting https://www.gov.uk/government/publications/current-registered-providers-of-social-housing Due to the increasing demand for additional housing across London this Framework may present a significant opportunity for the selected framework participants and these organisations.

NHG also reserves the right to permit use of the framework, including but to restricted to, the following list of organisations — (at it’s sole discretion and subject to a fee)

Central Government Departments, Local Government and Public Corporations that can be accessed at the Public Sector Classification Guide

http://www.ons.gov.uk/ons/publications/re-reference-tables.html?edition=tcm%3A77-322090

Local Authorities

http://openlylocal.com/councils/all

NDPBs

http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/a-f

http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/g-l

http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/m-r

http://www.civilservice.gov.uk/recruitment/departments-and-accredited-ndpbs/s-z

National Parks Authorities

http://www.nationalparks.gov.uk/

Educational Establishments in England and Wales, maintained by the Department for Children, Schools and Families including Schools, Universities and Colleges but not Independent Schools

http://www.education.gov.uk/edubase/home.xhtml

Police Forces in the United Kingdom

http://www.police.uk/?view=force_sites

Fire and Rescue Services in the United Kingdom

http://www.fireservice.co.uk/information/ukfrs

http://dontgivefireahome.org/contacts

NHS Bodies England

http://www.nhs.uk/ServiceDirectories/Pages/AcuteTrustListing.aspx

http://www.nhs.uk/servicedirectories/Pages/PrimaryCareTrustListing.aspx

http://www.nhs.uk/ServiceDirectories/Pages/MentalHealthTrustListing.aspx

http://www.nhs.uk/ServiceDirectories/Pages/CareTrustListing.aspx

http://www.nhs.uk/ServiceDirectories/Pages/AmbulanceTrustListing.aspx

http://www.nhs.uk/ServiceDirectories/Pages/StrategicHealthAuthorityListing.aspx

http://www.nhs.uk/ServiceDirectories/Pages/SpecialHealthAuthorityListing.aspx

http://www.nhs.uk/ServiceDirectories/Pages/OtherListing.aspx

Hospices in the UK

http://www.helpthehospices.org.uk/about-hospice-care/find-a-hospice/uk-hospice-and-palliative-careservices/

Registered Social Landlords (Housing Associations)

https://www.gov.uk/government/publications/current-registered-providers-of-social-housing

http://www.almos.org.uk/members

http://www.nhfdirectory.co.uk/?_ga=1.213077206.39239207.1456399906

http://www.direct.gov.uk/en/Dl1/Directories/Localcouncils/index.htm

http://chcymru.org.uk/en/members

For more information about this opportunity, please visit the Delta eSourcing portal at:

https://www.delta-esourcing.com/tenders/UK-UK-London:-Marketing-services./CZ84M274MT

To respond to this opportunity, please click here:

https://www.delta-esourcing.com/respond/CZ84M274MT

GO Reference: GO-2020730-PRO-16899990

VI.4)Procedures for review

VI.4.1)Review body

Official name: Notting Hill Housing Trust
Postal address: Bruce Kenrick House, 2 Killick Street
Town: London
Postal code: N1 9FL
Country: United Kingdom
Telephone: +44 738263733
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

30/07/2020