Marketing Campaign Contract Leicester – Changing Culture

Marketing Campaign Contract Leicester – Changing Culture

Leicester City Council is looking for a Provider to design and deliver a comprehensive Leicester wide ‘changing culture’ campaign.


Leicester wide ‘changing culture’ campaign – PAN0644
Awarding body Leicester City Council

Est. Start Date: 01/07/2014
Est. End Date: 31/03/2015


Leicester City Council is looking for a Provider to design and deliver a comprehensive Leicester wide ‘changing culture’ campaign.

Leicester has a strong history of delivering annual awareness campaigns on domestic

For several years, the inter-agency partnership working to deliver the domestic violence strategy have developed information resources and publicity aimed at specific target groups or in general to increase reporting.

Both domestic violence and sexual violence are known to be significantly under reported. Many people experience these abuses and never tell anyone. If they do tell someone, that person is likely to be a friend or family member.

Domestic violence and sexual violence effect large numbers of people within Leicester across every aspect of our community. Many stereotypes exist around these issues and these are significant barriers to help seeking. The following are just some of those barriers:
• Being blamed for the violence
• Not being believed as the abuser is more credible
• Society focus on physical violence and not the severe impact of psychological abuse and violation (see HM Government change of definition of domestic violence to highlight coercive control and controlling behaviours)
• Shame and stigma
• Isolation
For the first time, we are in a position to deliver a campaign bringing both issues together. We now have specialist domestic violence and sexual violence helpline provision in the city and this links in with a wide range of support options, including:
• Counselling
• Crisis support for those at high risk of harm
• Outreach
• Support through the criminal justice system
• Safe accommodation workers
• Family support

To design and deliver a comprehensive Leicester wide ‘changing culture’ campaign to encourage the reporting of domestic violence and abuse and sexual violence and abuse to specialist services and police.

Specific Activities:
• To create a distinctive visual identity and strapline for a 2014 communications campaign that meets the ‘changing culture’ brief outlined in the purpose above
• To provide project management, design, artwork and amends of products for the campaign
• To include examples of where and how this identify could be used
• To design and produce materials which publicise the city helpline for domestic violence and the city helpline for sexual violence in an effective manner
• To specifically consider needs of new and emerging communities, and so include products suitable for a range of languages and shaped with those communities needs in mind (Leicester city council community languages unit will provide translations and it is currently envisaged that we will highlight 5-10 key access languages in addition to English)
• To gather, analyse and learn from help seeking and ‘first response’ experiences in Leicester to better target new materials and activity
• To work with the specialist domestic violence and sexual violence providers and their client groups to develop and evaluate the branding/and campaign activity (final sign off on all products to be undertaken by DV Co-ordinator at Leicester City Council)
• To specifically consider the timed release of materials for maximum impact (such as football world cup as an opportunity for message communication; global 16 days of action in November/December)
• To acknowledge the funding of the Office of the Police and Crime Commissioner (OPCC) and the city council in all communication
• To produce a report evaluating the campaigns effectiveness, including collation and analysis of the following outputs and outcomes
• To consider equalities (all protected characteristics) in all aspects of the campaign, both for accessibility of materials and knowledge of specific barriers to reporting

Further details and associated documents are located below:

1. Invitation to Quote
2. Evidence of Need (extract from funding application)
3. Leicester Inter-Agency Domestic Violence Strategy 2009-14
4. VAWG Action Plan 2014

Interested Organisations must complete the Invitation to Quote document and return to in order to be considered for this work.

Only quotations on the form below will be accepted. However, any supporting documents will be considered.

This should be returned by 16:00hrs 30th April 2014 at the very latest.

Organisations are asked to regularly check this opportunity on Source Leicestershire for any updates. Any advertised opportunity might be updated or removed at short notice due to unforeseen circumstances.

Applicants should note that due to the technicality of the software package being used to create this advert, this Opportunity will become “invisible” at midnight, 29th April 2014. Applicants are therefore requested to save all documentation relating to this Opportunity locally.

Associated Documents

These documents are for information only. Please follow instructions for registration and receipt of full tender/quotation documentation.


Additional information

Contract Type One off
Procurement Process Quotation
Estimated ValueText Description £25,000
Category Public Relations & Image, Reprographics, Public Health, Adult,
CPV codes
Suitable for SME YES

Document Available Until

30 April 2014

13 days

Submission Return By

30 April 2014

13 days

Contact Details

Leicester City Council
Lisa Brownbridge – 0116 454 4033
New Walk Centre,
Welford Place,
Leicester LE1 6ZG

This contract is being managed by Leicester City Council . To request documentation contact