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Marketing Campaign Tender

Monday, 24 July 2017, 11:03

Marketing Campaign Tender

Devon county Council DCC is looking to procure a marketing campaign to promote a free business support diagnostic service.

United Kingdom-Exeter: Marketing services

2017/S 139-285745

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Devon County Council
County Hall, Topsham Road
Exeter
EX2 4QD
United Kingdom
Contact person: Mrs Rebecca Baggett
Telephone: +44 1392383000
E-mail: rebecca.baggett@devon.gov.uk
NUTS code: UKKInternet address(es):Main address: http://www.supplyingthesouthwest.org.uk

Address of the buyer profile: http://www.devon.gov.uk

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://www.supplyingthesouthwest.org.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://www.supplyingthesouthwest.org.uk

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

CP1417-17 Heart of the South West Growth Support Programme for Marketing to Eligible Small and Medium-sized Enterprises.

Reference number: DN288007

II.1.2)Main CPV code

79342000

II.1.3)Type of contract

Services

II.1.4)Short description:

DCC is looking to procure a marketing campaign to promote a free business support diagnostic service across the HotSW LEP area (which incorporates the Devon, Plymouth, Torbay and Somerset geographical areas).

The campaign must direct eligible SMEs to the Growth Hub website which hosts the online registration form, as this is the only way they can access the support. The campaign must therefore complement the website and any existing marketing.

This contract may include but will not necessarily be limited to marketing through the following range of services:

Printed press (mainstream newspapers; local regional newspapers; specialist journals; trade magazines etc.).

Digital media (social media; search engine optimisation; employer branded websites; pay-per-click attraction campaigns; banners buttons etc.).

Analysis and research methods (digital tagging, analytical reports, campaign briefs).

Any other media channels (for example television and radio).

II.1.5)Estimated total value

Value excluding VAT: 75 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79342000

II.2.3)Place of performance

NUTS code: UKK
Main site or place of performance:

Service is across the HotSW LEP area (which incorporates the Devon, Plymouth, Torbay and Somerset geographical areas).

II.2.4)Description of the procurement:

DCC is the accountable body for a business support diagnostic programme which is part-funded by the European Regional Development Fund (ERDF) This programme aims to deliver a free three hour business support session to 4 100 eligible SMEs (see B3.1.3 and B3.1.4) that will diagnose business needs and ensure that they are able to access the relevant services to enable them to succeed and grow. As well as referring eligible SMEs on to appropriate support where it exists, one fifth of businesses (820) will have more intensive diagnostic support through the following specialist modules: digital, finance, innovation, HR and marketing.

DCC is looking to procure a marketing campaign to promote this free business support diagnostic service across the HotSW LEP area (which incorporates the Devon, Plymouth, Torbay and Somerset geographical areas). This area covers a range of urban, coastal and rural businesses, it is essential that the campaign engage with all types of businesses in the HotSW LEP area and that the Contractor is able to provide evidence of this.

The campaign must direct eligible SMEs to the Growth Hub website which hosts the online registration form, as this is the only way they can access the support. The campaign must therefore complement the website and any existing marketing, the link to the Growth Hub website online referral form is www.heartofswgrowthhub.co.uk/gsp-apply/.

The business support programme commenced in February 2017. The marketing campaign will commence on 1.10.2017 and run until the 31.12.2019.

This contract may include but will not necessarily be limited to marketing through the following range of services:

— Printed press (mainstream newspapers; local regional newspapers; specialist journals; trade magazines etc.).

— Digital media (social media; search engine optimisation; employer branded websites; pay-per-click attraction campaigns; etc.).

— Analysis and research methods (digital tagging, analytical reports, campaign briefs).

— Any other media channels (for example television and radio or Direct mailing).

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Quality / Weighting: 100
Price – Weighting: 0

II.2.6)Estimated value

Value excluding VAT: 75 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 01/10/2017
End: 31/12/2019
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project: European Regional Development Fund (ERDF).
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 23/08/2017
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 23/08/2017
Local time: 13:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Devon County Council
County Hall, Topsham Road
Exeter
EX2 4QD
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

20/07/2017

 

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