Marketing Campaign Tender
Devon county Council DCC is looking to procure a marketing campaign to promote a free business support diagnostic service.
United Kingdom-Exeter: Marketing services
2017/S 139-285745
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
County Hall, Topsham Road
Exeter
EX2 4QD
United Kingdom
Contact person: Mrs Rebecca Baggett
Telephone: +44 1392383000
E-mail: rebecca.baggett@devon.gov.uk
NUTS code: UKKInternet address(es):Main address: http://www.supplyingthesouthwest.org.uk
Address of the buyer profile: http://www.devon.gov.uk
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
CP1417-17 Heart of the South West Growth Support Programme for Marketing to Eligible Small and Medium-sized Enterprises.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
DCC is looking to procure a marketing campaign to promote a free business support diagnostic service across the HotSW LEP area (which incorporates the Devon, Plymouth, Torbay and Somerset geographical areas).
The campaign must direct eligible SMEs to the Growth Hub website which hosts the online registration form, as this is the only way they can access the support. The campaign must therefore complement the website and any existing marketing.
This contract may include but will not necessarily be limited to marketing through the following range of services:
Printed press (mainstream newspapers; local regional newspapers; specialist journals; trade magazines etc.).
Digital media (social media; search engine optimisation; employer branded websites; pay-per-click attraction campaigns; banners buttons etc.).
Analysis and research methods (digital tagging, analytical reports, campaign briefs).
Any other media channels (for example television and radio).
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
Service is across the HotSW LEP area (which incorporates the Devon, Plymouth, Torbay and Somerset geographical areas).
II.2.4)Description of the procurement:
DCC is the accountable body for a business support diagnostic programme which is part-funded by the European Regional Development Fund (ERDF) This programme aims to deliver a free three hour business support session to 4 100 eligible SMEs (see B3.1.3 and B3.1.4) that will diagnose business needs and ensure that they are able to access the relevant services to enable them to succeed and grow. As well as referring eligible SMEs on to appropriate support where it exists, one fifth of businesses (820) will have more intensive diagnostic support through the following specialist modules: digital, finance, innovation, HR and marketing.
DCC is looking to procure a marketing campaign to promote this free business support diagnostic service across the HotSW LEP area (which incorporates the Devon, Plymouth, Torbay and Somerset geographical areas). This area covers a range of urban, coastal and rural businesses, it is essential that the campaign engage with all types of businesses in the HotSW LEP area and that the Contractor is able to provide evidence of this.
The campaign must direct eligible SMEs to the Growth Hub website which hosts the online registration form, as this is the only way they can access the support. The campaign must therefore complement the website and any existing marketing, the link to the Growth Hub website online referral form is www.heartofswgrowthhub.co.uk/gsp-apply/.
The business support programme commenced in February 2017. The marketing campaign will commence on 1.10.2017 and run until the 31.12.2019.
This contract may include but will not necessarily be limited to marketing through the following range of services:
— Printed press (mainstream newspapers; local regional newspapers; specialist journals; trade magazines etc.).
— Digital media (social media; search engine optimisation; employer branded websites; pay-per-click attraction campaigns; etc.).
— Analysis and research methods (digital tagging, analytical reports, campaign briefs).
— Any other media channels (for example television and radio or Direct mailing).
II.2.5)Award criteria
II.2.6)Estimated value
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
County Hall, Topsham Road
Exeter
EX2 4QD
United Kingdom
VI.5)Date of dispatch of this notice:
Related Posts
Marketing Support Tender North East Lincolnshire Borough Council
University of Exeter Media Advertising Tender
Supply Full Agency Marketing Service
Media Buying Contract Birmingham
VisitBritain Airline Provider Partnership