Marketing and Communications Services Contract London

Marketing and Communications Services Contract London

We are seeking to appoint the operators/Agencies of sufficient size and experience to support the development and delivery of marketing and communications activities including public and audience relations, print production and graphic design, event management, digital marketing and videography and photography.

United Kingdom-London: Marketing services

2014/S 203-359838

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Shepherds Bush Housing Group
Mulliner House, Flanders Road, Chiswick
For the attention of: Joanna Charlton
W4 1NN London
UNITED KINGDOM
Telephone: +44 2089964263
E-mail: communications.tender@sbhg.co.uk
Fax: +44 2089964262

Internet address(es):

General address of the contracting authority: http://www.sbhg.co.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Housing and community amenities

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Inquilab Housing Association
Somerville House, 50a Bath Road, Middlesex
TW3 3EE Hounslow
UNITED KINGDOM

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Marketing and Communications Services Contract.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Main site or location of works, place of delivery or of performance: West London.

NUTS code UKI11

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 5

Duration of the framework agreement

Duration in years: 3

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 565 000 and 625 000 GBP

II.1.5)Short description of the contract or purchase(s)

We are seeking to appoint the operators/Agencies of sufficient size and experience to support the development and delivery of marketing and communications activities including public and audience relations, print production and graphic design, event management, digital marketing and videography and photography.

II.1.6)Common procurement vocabulary (CPV)

79342000, 79416000, 22100000, 79822500, 79952000, 79961000, 92111000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

We are looking to appoint the operators/suppliers who could provide the marketing and communication services to the Shepherds Bush Housing Group and our procurement partner Inquilab Housing Association. The services are divided into the following 5 lots. All the lots are for the initial period of 3 years with a provision to extend for another year.
Lot-1 — Public and Audience Relations — Estimated value of work over the contract period — 50 000 GBP;
Lot-2 — Print Production and Graphic Designs — Estimated value of work during the contract period — 235 000 GBP;
Lot-3 — Event Management — Estimated value of work over the contract period — 70 000 GBP;
Lot-4 — Digital Marketing — Estimated value of work over the contract period — 200 000 GBP;
Lot-5 — Videography and photography — Estimated value of work over the contract period — 70 000 GBP.
Estimated value excluding VAT:
Range: between 565 000 and 625 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: yes
Number of possible renewals: 1
In the case of renewable supplies or service contracts, estimated timeframe for subsequent contracts:
in months: 12 (from the award of the contract)

II.3)Duration of the contract or time limit for completion

Duration in months: 36 (from the award of the contract)

Information about lots

Lot No: 1Lot title: Public and Audience Relations

1)Short description

Undertaking evaluation research via several mediums, face to face, interviews at events/exhibitions, follow up phone calls. Getting reports on the effectiveness of shows/campaigns, feedback and PR etc. Strategic advice to assist with corporate relations, press release etc.

2)Common procurement vocabulary (CPV)

79342000, 79416000, 22100000, 79822500, 79952000, 79961000, 92111000

3)Quantity or scope

The estimated value of the work during the contract term could be around 50 000 GBP.
Estimated value excluding VAT:
Range: between 47 000 and 50 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Lot No: 2Lot title: Print Production and Graphic Design

1)Short description

Designing, developing and delivering marketing campaigns which are creative and impactful. Also includes designing and printing of booklets, leaflets, news letters, banners etc.

2)Common procurement vocabulary (CPV)

79342000, 79416000, 22100000, 79822500, 79952000, 79961000, 92111000

3)Quantity or scope

The estimated value of work over the contract period could be around 200 000 GBP.
Estimated value excluding VAT:
Range: between 200 000 and 235 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Lot No: 3Lot title: Event Management

1)Short description

Event management services to ensure smooth running of corporate events, conferences etc.

2)Common procurement vocabulary (CPV)

79342000, 79416000, 22100000, 79822500, 79952000, 79961000, 92111000

3)Quantity or scope

The anticipated value of work during the contract period could be around 65 000 GBP.
Estimated value excluding VAT:
Range: between 64 000 and 70 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Lot No: 4Lot title: Digital Marketing

1)Short description

Developing and delivering digital marketing activities across digital channels including hand held devices. To include display advertising, e-mail marketing, social media search engine optimisation, online PR etc.

2)Common procurement vocabulary (CPV)

79342000, 79416000, 22100000, 79822500, 79952000, 79961000, 92111000

3)Quantity or scope

The anticipated value of the work during the contract period could be around 200 000 GBP.
Estimated value excluding VAT:
Range: between 190 000 and 200 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Lot No: 5Lot title: Videography and Photography

1)Short description

Provision of videography and photography on websites, social media and in external and internal publications and marketing material.

2)Common procurement vocabulary (CPV)

79342000, 79416000, 22100000, 79822500, 79952000, 79961000, 92111000

3)Quantity or scope

The anticipated value during the contract period could be around 65 000 GBP.
Estimated value excluding VAT:
Range: between 64 000 and 70 000 GBP

4)Indication about different date for duration of contract or starting/completion

Duration in months: 36 (from the award of the contract)
5)Additional information about lots

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Details to be provided in the Invitation to Tender.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Details to be provided in the Invitation to Tender. The terms and conditions of the contract will be set out in the Tender Document.
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Further information will be requested in the form of a pre-qualification questionnaire.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: Further information will be requested in the form of a pre-qualification questionnaire.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
Further information will be requested in the form of a pre-qualification questionnaire.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Restricted

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 8: and maximum number 12
Objective criteria for choosing the limited number of candidates: Pre-qualification questionnaire followed by Tender Documents for those short-listed. The Association intends to invite sufficient number of candidates to tender for each lot to ensure genuine competition. The Association would like to make sure that we short-list at least 6 operators/suppliers to tender for each lot on the basis of ranking at the PQQ stage, at which the criteria referred to in Part 4 of the Public Contract Regulation 2006 as amended will be assessed and marked.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

17.11.2014 – 17:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

8.12.2014

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: SBHA will incorporate a minimum of 10 calendar days standstill period following electronic notification to unsuccessful candidates of the award of the contract.
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

17.10.2014