Marketing Concept for Kew Summer Festival 2014

Marketing Concept for Kew Summer Festival 2014

Royal Botanic Gardens, Kew is seeking to engage a supplier with demonstrable experience of the visitor attraction sector to develop the core marketing concept for the Summer 2014 exhibition.

Reference number: RBGKEW/10/160114

Deadline date:22/01/2014

This deadline is for… Expressions of interest

Contract value:£30,000 – £50,000

Location where the contract is to be carried out: Kew

Is this suitable for smaller suppliers? Yes

Is this contract suitable for a voluntary, community and social enterprise organisations? No

Name of the buying organisation: ROYAL BOTANIC GARDENS, KEW

 

Description of the contract

Royal Botanic Gardens, Kew is seeking to engage a supplier with demonstrable experience of the visitor attraction sector to develop the core marketing concept for the Summer 2014 exhibition. This 3-month long outdoor programme will be a celebration of the healing, stimulating and transformative power of plants: from barefoot walking trails and outdoor soundscapes, to home remedy workshops and truly spectacular horticultural displays of beauty and wonder. Visitors will learn how life-enhancing plants and fungi affect human health in mind, body and soul at the stunning setting of London’s Kew Gardens. The appointed supplier will be required to deliver a title for the exhibition (both wording and visual treatment of the title), master advertising artwork as well as a campaign guidelines document highlighting how the marketing concept can de adapted to all type of media formats.

 

Documents

Classification of the contract

92000000 Recreational, cultural and sporting services

 

Additional information

Contract type: Services – Unspecified

Is it a framework agreement? No

Is this contract related to a programme of funding? No

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract: 2 Months

 

Who to contact

Contact name David Golledge

Organisation name ROYAL BOTANIC GARDENS, KEW

Address Royal Botanic Gardens, Kew, Richmond, Surrey, TW9 3AB

Telephone

Extension number:

Fax

Web address www.kew.org

 

How to apply

Please contact David Golledge at d.golledge@kew.org to express interest on or before the specified deadline.