Marketing Contract – Marketing and Brand Testing

Marketing Contract – Marketing and Brand Testing

Lancaster University is seeking to appoint an organisation to deliver positioning and brand testing market research for Lancaster University Management School.

Positioning and brand testing market research for Lancaster University Management School

Reference number:SP/14/657

Deadline date:23/10/2014

This deadline is for…Last date that documents can be requested

Contract value:  £25,000 – £30,000

Location where the contract is to be carried out:University

Is this suitable for smaller suppliers?Yes

Name of the buying organisation:Marketing and External Linkages

Original source URLhttps://in-tendhost.co.uk/lancaster/aspx/projectmanage/539

 

Description of the contract

Lancaster University is seeking to appoint an organisation to deliver positioning and brand testing market research for Lancaster University Management School. In the spring of 2014 Lancaster University conducted research into its brand amongst current and prospective students. This work enabled the University to better define its ‘marketing proposition’ and led to it changing its visual branding from the ‘swoosh’ logo introduced in the 1980s and revert to using the shield with which it was established in the 1960s. This is being applied across the University over a 12 month period. However, it is common for business and management Schools across the world to adopt slightly different branding to their parent institutions because they operate in a more commercial, postgraduate and international market than most other areas of academia. Furthermore it is approximately four years since the Management School (LUMS) last conducted any market research into its market position and brand, so to do so now would be timely. The research has two primary aims: 1. To better understand the competitive standing of LUMS relative to its competitors. 2. To test LUMS’ current branding and possible future options for development. This tender is subject to LU competitive procurement regulations and is being conducted electronically using Lancaster University e-tendering system, which can be found at https://in-tendhost.co.uk/lancaster/

 

Documents

 

Classification of the contract

79310000Market research services

 

Additional information

Contract type:Services – 10

Is it a framework agreement?No

Is this contract related to a programme of funding?Yes : European Regional Development Fund Programme The work undertaken in this tender is part funded by the European Regional Development Fund Programme 2007 to 2013

Contract will be awarded based on:Most economically advantageous tender in terms of: The criteria below:

Estimated length of contract:03/11/2014 – 31/12/2014

 

Who to contact

Contact nameAngela Wearden

Organisation nameMarketing and External Linkages

AddressC Floor, United Kingdom, LA1 4YW

Telephone01524 594087

Extension number:

Fax01524 843087

Web address

 

How to apply

This tender is being conducted electronically using the Lancaster University e-tendering system which can be found at https://in-tendhost.co.uk/lancaster/ To receive documents new users must first register and obtain log in details. Existing users should log in to the web site and express interest.