Marketing Evaluation Contract

Marketing Evaluation Contract

Contract value:£30,000 – £45,000. feedback on the following areas: Branding, messaging and tone of voice Grow Wild has developed a brand identity and key messaging.RM1260 SB089 Grow Wild Pilot Evaluation Contract

Contract value:£30,000 – £45,000.

Reference number: RM1260 SB089

Deadline date:08/04/2013

This deadline is for… Submission of bids

Contract value:£30,000 – £45,000

Location where the contract is to be carried out: United Kingdom Pilot locations across the UK including at least one focus group each in England, Scotland, Wales and Northern Ireland.

Is this suitable for smaller suppliers? Yes

Is this contract suitable for a voluntary, community and social enterprise organisations? Yes

Name of the buying organisation: Government Procurement Service


Description of the contract

The requirement is for an agency to undertake a detailed evaluation of the Grow Wild pilot project in spring 2013. This will include gathering feedback on the following areas: Branding, messaging and tone of voice Grow Wild has developed a brand identity and key messaging. All aspects of the project including seed-sowing kits and the digital environment will use the identity, messaging and tone of voice. We wish to test the appeal and relevance of these with the target audience. Seed sowing kits Up to 5,000 seed-sowing kits will be distributed for the pilot. Each kit will contain: – two packs of UK wild flower seeds – soil-testing kit – site markers – Getting Started guide – USB wristband – lip balm These components are based on research with potential users in the early stages of the project and the pilot will allow us to test how they perform in a wider context and to refine the selection where necessary. Activities and supporting communication Each of the participants in the pilot will be asked to carry out the Grow Wild activities described in the Getting Started guide and to join the online community. Some participants will also be asked to trial additional activities – for example, mobilising neighbours to create a bee street. The Grow Wild website There will be a restricted access website for people taking part in the pilot. The evaluation will include testing the appeal, relevance, usability and content on the website. Community engagement programme As part of the pilot, there will be 10 pilot community engagement sites in the UK which will be delivered by lead partners Groundwork UK and Greenspace Scotland: – 6 in England – 2 in Scotland – 1 in Wales – 1 in Northern Ireland Partner organisations Grow Wild is partnering with a number of organisations which reflect its target audiences and its geographic reach. These include UK Youth, the RSPB, Girl Guiding UK and the Prince’s Trust and the evaluation will test the experiences of participants and leaders from these organisations. We wish to appoint an agency to undertake the following: – Design a programme for evaluation of all strands of the pilot (provided in detail above) – both qualitative and quantitative. This should take into account the need for a good mix of user types (both leaders and participants) and the range of geographical locations in the project. – This needs to include online panels, survey questionnaires and a minimum of one focus group per region (England, Scotland, Wales and Northern Ireland). This list is not exhaustive and the supplier should suggest (and execute) the most suitable methods to capture the information. – Reports will be required in draft and final form. The final reports will need to be supplied in both report and presentation formats. – The ability to meet the timeframe is a requirement and any supplier who cannot meet this will not be considered further. The agency will be required to deliver: – Initial/ key findings: Friday 7 June 2013 – Interim report: Friday 21 June 2013 – Final report: Monday 2 September 2013 This contract will commence on 22 April 2013.


Classification of the contract

79000000 Business services: law, marketing, consulting, recruitment, printing and security


Additional information

Contract type: Services – Unspecified

Is it a framework agreement? No

Is this contract related to a programme of funding? Yes : Big Lottery Grant

Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria below:

Priority Description of criteria Percentage weighting
0 Value for money 0.00

Estimated length of contract: 6 Months


Who to contact

Contact name James Bergin

Organisation name Government Procurement Service

Address Room 2Y92 Concept House, Cardiff Road, Newport, Gwent, NP10 8QQ

Telephone 01633 811600

Extension number:


How to apply

To participate in any possible future procurement which results from this RFI, Potential Providers must first be registered on the Government Procurement Service e-Sourcing Suite. If you have not yet registered on the eSourcing Suite, this can be done online at by following the link ‘Register for GPS eSourcing’. Please note that, to register, you must have a valid DUNS number (as provided by Dun and Bradstreet) for the organisation which you are registering, who will be entering into a contract if invited to do so at the Invitation to Tender stage. Full instructions for registration and use of the system can be found at Once you have registered on the eSourcing Suite, you will need to express and interest for the RM1260 SB089 Grow Wild Pilot Evaluation Contract This is done by emailing Your email must clearly state: • the name of this procurement RM1260 SB089 Grow Wild Pilot Evaluation Contract and the RM reference number RM1260 • the name of the registered supplier; and • the name and contact details for the registered individual sending the email. Government Procurement Service will then process this email and assign your organisation to the opportunity. The registered user will receive a notification email to alert them once this has been done. The Invitation to Tender will be issued by close of play on Friday 22nd March 2013 and therefore suppliers can register on the e-Sourcing Suite between the issue date of this Contracts Finder advert and the deadline date. It is advised however that Potential Providers register as soon as practically possible in order to receive the Invitation to Tender and have a sufficient amount of time to respond. For technical assistance on use of the eSourcing Suite please contact the Helpdesk: Freephone: 0345 010 3503 Email:
Requirement: Marketing Evaluation