Marketing Evaluation Services – Request for Proposal

Marketing Evaluation Services – Request for Proposal

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years.

Contract summary

Industry

  • Marketing services – 79342000

Location of contract

London

Value of contract

£128k

Published date

25 November 2019

Closing date

13 December 2019

Contract start date

13 January 2020

Contract end date

13 January 2023

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below:
1) Measure perception changes and the impact of our marketing activity
a. Understanding how our marketing changes the perceptions of our audiences
b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live

There is also a requirement this year to test our key messages with our audiences:

2) Test key messaging – understanding the resonance and impact of key messaging with our audiences

Each of the above is required for each of our key audiences – international visitors, students and investors.
We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports.

 

About the buyer

Contact name

Rob Palmer

Address

2 More London Riverside
LONDON
SE12RR
England

Telephone

020 7234 5687

Email

rpalmer@londonandpartners.com

 

Other information

Attachments

RFP

Marketing Evaluation RFP.docx

Pricing Schedule

Pricing Schedule.xlsx

Terms & Conditions

LP Goods and Services Agreement (1).docx

Please complete the RFP document and the Pricing Schedule and return to London & Partners.

 

How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.