Marketing Evaluation Services – Request for Proposal
The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years.
- Marketing services – 79342000
Location of contract
Value of contract
25 November 2019
13 December 2019
Contract start date
13 January 2020
Contract end date
13 January 2023
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
The purpose of this Request for Proposal is to seek offers to supply marketing evaluation partner for the next 3 years. Our annual marketing evaluation requirements are summarised below:
1) Measure perception changes and the impact of our marketing activity
a. Understanding how our marketing changes the perceptions of our audiences
b. Understanding the impact of creative: e.g. recall, memorability, intent/action, ideally this element can be done as pre-testing to ensure our creative is fit for purpose before we go live
There is also a requirement this year to test our key messages with our audiences:
2) Test key messaging – understanding the resonance and impact of key messaging with our audiences
Each of the above is required for each of our key audiences – international visitors, students and investors.
We require the supplier to provide us with the field work. Our in-house research team will provide the analysis and final reports.
About the buyer
2 More London Riverside
020 7234 5687
Terms & Conditions
Please complete the RFP document and the Pricing Schedule and return to London & Partners.
How to apply
Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.