Marketing Framework

Marketing Framework – London

9 Lots. Lot 1: Design and Creative, Lot 2: Modelmakers, Lot 3: CGI and 3D Visualisation.

United Kingdom-London: Advertising and marketing services

2020/S 148-364152

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Peabody Trust
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
NUTS code: UKI LONDON
Postal code: SE1 7JB
Country: United Kingdom
Contact person: Reena Nijjar
E-mail: reena.nijjar@peabody.org.uk
Telephone: +44 2038284233

Internet address(es):Main address: https://www.peabody.org.uk/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./P9BBR728AY

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Housing and community amenities

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Marketing Framework

II.1.2)Main CPV code

79340000 Advertising and marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

This framework relates to the provision of various lots under the marketing framework to enter into call-off agreements to provide services in one or more specified lots as required by Peabody.

The lots are as follows:

Lot 1: Design and Creative,

Lot 2: Modelmakers,

Lot 3: CGI and 3D Visualisation,

Lot 4: Interior Design,

Lot 5: Signage,

Lot 6: Marketing Suites,

Lot 7: Print,

Lot 8: Photography,

Lot 9: Video and Film Production Agency.

II.1.5)Estimated total value

Value excluding VAT: 7 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

II.2)Description

II.2.1)Title:

Design and Creative

Lot No: 1

II.2.2)Additional CPV code(s)

79933000 Design support services

79415200 Design consultancy services

79421200 Project-design services other than for construction work

79822500 Graphic design services

79930000 Specialty design services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of a selection of experienced, full-house creative agencies to produce high-quality creative work and assets.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 650 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 20

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/P9BBR728AY

II.2)Description

II.2.1)Title:

Modelmakers

Lot No: 2

II.2.2)Additional CPV code(s)

34999400 Scale models

72242000 Design-modelling services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced modelmaker/interactive software developers to plan, design, build and install 3D models and/or interactive systems of small to large schemes. If required, cross collaboration with other suppliers will be essential to ensure overall effective delivery to Peabody. This will provide added value for prospective buyers and will be used as a practical selling tool to showcase the available/sold homes, scheme unique selling points and the immediate surrounding area.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 10

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/J5WK365YSS

II.2)Description

II.2.1)Title:

CGI and 3D Visualisation

Lot No: 3

II.2.2)Additional CPV code(s)

71220000 Architectural design services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced CGI and 3D visualisation suppliers to produce photorealistic virtual visualisation assets to support sales.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 15

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/9UV979KD3Z

II.2)Description

II.2.1)Title:

Interior Design

Lot No: 4

II.2.2)Additional CPV code(s)

79932000 Interior design services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced interior design teams to plan, design and install our show homes and/or sales offices to support this.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 2 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 15

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5KEC27C27C

II.2)Description

II.2.1)Title:

Signage

Lot No: 5

II.2.2)Additional CPV code(s)

34928470 Signage

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced sign manufacturing and installation suppliers to produce high quality signage at new build development locations to support sales.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 800 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 10

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/Z6P393M5V8

II.2)Description

II.2.1)Title:

Marketing Suites

Lot No: 6

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

79342000 Marketing services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced marketing suite designers to work with to plan, design, install and dress our sales and marketing suites. If required, collaborative working with other suppliers is essential to ensure effective delivery for Peabody. Marketing suites will provide a practical selling space to showcase the available products and homes, stand out from competitor schemes using the scheme brand and resonate amongst our target demographic; adding value to the customer journey for prospective buyers.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 300 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 10

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/E9W2M8GRX4

II.2)Description

II.2.1)Title:

Lot No: 7

II.2.2)Additional CPV code(s)

22000000 Printed matter and related products

22100000 Printed books, brochures and leaflets

22300000 Postcards, greeting cards and other printed matter

22900000 Miscellaneous printed matter

79800000 Printing and related services

79810000 Printing services

79811000 Digital printing services

79820000 Services related to printing

79823000 Printing and delivery services

79824000 Printing and distribution services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of a selection of experienced print houses that can deliver high-quality printed assets at a competitive price.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 5

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/5CE698QJ2N

II.2)Description

II.2.1)Title:

Photography

Lot No: 8

II.2.2)Additional CPV code(s)

79961100 Advertising photography services

79961300 Specialised photography services

79961350 Studio photography services

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of experienced photographers to take high-quality pictures of properties (interior and exterior), people, places and landscapes. Images will be used in editorials, advertising, PR and marketing collateral to support the sale of our new and resale homes.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 10

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/273UF3R3H2

II.2)Description

II.2.1)Title:

Video and Film Production Agency

Lot No: 9

II.2.2)Additional CPV code(s)

92100000 Motion picture and video services

92110000 Motion picture and video tape production and related services

92111000 Motion picture and video production services

92111200 Advertising, propaganda and information film and video-tape production

92111220 Advertising video-tape production

II.2.3)Place of performance

NUTS code: UKI LONDON

Main site or place of performance:

London.

II.2.4)Description of the procurement:

We have an ambitious sales programme over the next 4 years and require the support of a selection of experienced agencies that specialise in video work and film production to produce high-quality creative work and film assets.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 10

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

To respond to this opportunity please click here: https://www.delta-esourcing.com/respond/35RZBNZ83Q

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement

Framework agreement with several operators

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/08/2020

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 19/10/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Advertising-and-marketing-services./P9BBR728AY

To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/P9BBR728AY

Go reference: GO-2020729-PRO-16894540

VI.4)Procedures for review

VI.4.1)Review body

Official name: Peabody
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
Postal code: SE1 7JB
Country: United Kingdom
Telephone: +44 2038284233

VI.4.2)Body responsible for mediation procedures

Official name: Peabody
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
Postal code: SE1 7JB
Country: United Kingdom
Telephone: +44 2038284233

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

Official name: Peabody
Postal address: Minster Court, 45-47 Westminster Bridge Road
Town: London
Postal code: SE1 7JB
Country: United Kingdom
Telephone: +44 2038284233

VI.5)Date of dispatch of this notice:

29/07/2020