Marketing Project Management

Marketing Project Management

Valleys to Coast (V2C) are seeking to appoint specialist marketing consultants for two years to prepare and manage a marketing programme for the Big Lottery-funded engagement programme ‘Transforming Open Spaces’.

Design and Project Management for Marketing Programme for ‘Transforming Open Spaces’ project

CONTRACT NOTICE – NATIONAL
SERVICES

1 Authority Details

1.1

Authority Name and Address


Valleys to Coast Housing Limited

Community Regeneration, Tremains Business Park, , Tremains Road,

Bridgend

CF31 1TZ

UK

Rachel Morton

+44 1656762431

Rachel.Morton@v2c.org.uk
www.v2c.org.uk
www.sell2wales.gov.uk

1.2

Address from which documentation may be obtained


Valleys to Coast Housing Limited

Community Regeneration, Tremains Business Park, , Tremains Road,

Bridgend

CF31 1TZ

UK

Rachel Morton

+44 1656762431

Rachel.Morton@v2c.org.uk
www.v2c.org.uk

1.3

Completed documents must be returned to:


Valleys to Coast Housing Limited

Community Regeneration , Tremains Business Park, , Tremains Road,

Bridgend

CF31 1TZ

UK

Rachel Morton

+44 1656762431

Rachel.Morton@v2c.org.uk
www.v2c.org.uk

2 Contract Details

2.1

Title

Design & Project Management for Marketing Programme for ‘Transforming Open Spaces’ project

2.2

Description of the goods or services required

Valleys to Coast (V2C) are seeking to appoint specialist marketing consultants for two years to prepare and manage a marketing programme for the Big Lottery-funded engagement programme ‘Transforming Open Spaces’.

V2C, in partnership with three other Housing Associations in South Wales (Bron Afon, Tai Calon and United Welsh), have recently been awarded Big Lottery funding to promote regeneration and environmental training to tenants and residents in social housing estates. The programme, called Transforming Open Spaces, contains learning components around estate design, natural play, perceptions of safety in the built environment, biodiversity, facilities for older and younger people, sustainable drainage systems etc. Elements of this programme have already been delivered by V2C through their ‘Community Design Training’ and through the Bron Afon ‘Green Futures’ programme.

These courses were well received and very enjoyable for participants, but the partners recognise the challenges of promoting this course across the four housing association areas, to a target audience with a wide range of educational backgrounds and experience of learning environments. A fixed sum of £25,000 exclusive of VAT has been included in the lottery grant to engage a marketing consultant for the two-year duration of the programme, on the understanding that engaging and retaining participants to the programme will be fundamental to its success.

The programme requires that we engage with 500+ participants over two years, across five local authority areas (Cardiff, Caerphilly, Bridgend, Torfaen and Blaenau Gwent), primarily to those areas with a high proportion of social housing.

The services required are:

• To work with client to fully develop brief and detail of community benefits.

• Carry out interviews, focus groups and surveys as necessary to determine how best to approach potential participants in the programme.

• Produce marketing and advertising strategy based on the above research to engage with primarily with social housing tenants and residents in target communities

• Design and produce advertising materials based on the above research, potentially including but not limited to leaflets, posters, website, facebook, twitter and blog page

• To maintain electronic communication forums for the two-year duration of the project, facilitating staff and participants to enter content.

• To design and produce a final report on the activities of the programme, with content from participants, officers and social media.

• It is a condition of Big Lottery funding that all publicity materials will be produced bilingually

NOTE: To register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at http://www.sell2wales.gov.uk/Search/Search_Switch.aspx?ID=3803.

2.3

Notice Coding and Classification

79342000 Marketing services

1016 Gwent Valleys (Torfaen, Blaenau Gwent, Caerphilly)
1017 Bridgend and Neath Port Talbot
1022 Cardiff and Vale of Glamorgan

2.4

Total quantity or scope of tender

There is a maximum fixed budget amount of £25,000 exclusive of VAT. The work will be for the two-year duration of the Transforming Open Spaces programme.

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

N/a

4.3

Time Limits

a) Time-limit for obtaining documentation 29-11-2013

b) Time-limit for receipt of completed tenders
29-11-2013  Time  17:00

c) Estimated award date 13-12-2013

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

Fee proposals by email according to ‘Submission of Quotation Instructions’.

After the close of tender submissions, a shortlist will be drawn up, and firms invited to interview to discuss their approach to the commission before a final contract award is made. Interviews are expected between 5th and 12th December 2013.

(WA Ref:3803)

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

A table of community benefits to be completed is included in the additional documents. Please note, you are not required to complete every section and the information included is not an exhaustive list.

5.2

Additional Documentation

Marketing consultancy tender Transforming Open Spaces

5.3

Publication date of this notice

14-11-2013