Marketing Services Invitation to Tender – Sheffield Hallam University

Marketing Services Invitation to Tender – Sheffield Hallam University

A central marketing service, for the HeppSY+ programme including overall project management and delivery of the full range of marketing services, is needed.

United Kingdom-Sheffield: Marketing services

2017/S 229-477397

Contract notice


Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Sheffield Hallam University
Howard Street
S1 1WB
United Kingdom
Contact person: All communication via
NUTS code: UKE32Internet address(es):Main address:

I.2)Joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity


Section II: Object

II.1)Scope of the procurement


Invitation to tender for HeppSY+ Marketing Services.

Reference number: 1718-15-CA-JM

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

A central marketing service, for the HeppSY+ programme including overall project management and delivery of the full range of marketing services, is needed, reporting to the Director of Hepp and liaising with relevant members of the team.

The Higher Education Progression Partnership Sth Yorks Plus (HeppSY+) is a partnership between Sheffield Hallam University, the University of Sheffield, Hepp and 4 Sth Yorks colleges. HeppSY+ is 1 of 29 consortia funded through HEFCE’s National Collaborative Outreach Programme (NCOP) which aims to support the most disadvantaged young people in England to progress into higher education.

HeppSY+’s remit is to engage with low achieving schools in 45 HEFCE designated target wards across Sth Yorks and neighbouring areas to identify and work intensively with the most disadvantaged young people (Polar 3 Quintile 1) within year groups Y9-Y13. The aim of the programme is to double the number of disadvantaged young people accessing higher education.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UKE32
Main site or place of performance:

Sheffield UK.

II.2.4)Description of the procurement:

Overall goals of HeppSY+ Marketing:

— Support the HeppSY+ team in delivering a successful programme of activities to meet the HEFCE targets,

— Ensure consistent use of clear and compelling propositions for each target audience,

— Champion and further develop the strong brand that co-exists with Hepp,

— Maintain and build the positive and accurate stakeholder perception of HeppSY+,

— Develop resources to help engage and support target schools and colleges and facilitate sharing of good practice,

— Engage young people and parents directly outside of school settings,

— Raise awareness of the achievement of the programme,

— Harness the support of key influencers and the media.

Applicant Specification

— Experience or proven technical expertise of the full range of marketing services including strategic planning, delivery and evaluation.

— Experience or proven technical expertise of marketing in an age 14-19 educational context.

— Experience or proven technical expertise of marketing for University Technical Colleges (UTC) or degree apprenticeships for 14-19 year olds.

— Experience or proven technical expertise of work with schools and colleges, ideally schools with lower progression levels to higher education.

— Experience of supporting a widening participation programme.

— Experience of working on funded programmes where a wide variety of educational partners are involved.

— Evidence of marketing to key stakeholders (i.e. educators, young people in the relevant age range, parents/carers, programme partners, employers, funders and wider influencers).

— Capacity to attend a minimum of 2 team meetings per month at the HEPPSY+ office.

— Understanding of the HeppSY+ programme would be an advantage.

Service Requirements

Much of the engagement work with target audiences will be directly through the HeppSY+ delivery team, so it will be important to provide them with strong communication materials, campaign resources and agreed protocols. Service requirement are to build on work already undertaken, initial requirements are detailed below:

— Film and media assets,

— Website and social media,

— Resources and materials — print and online,

— PR, media and news,

— Evaluation and Reporting.

II.2.5)Award criteria

Criteria below
Quality criterion – Name: Methodology / Weighting: 75
Quality criterion – Name: Factors influencing your approach / Weighting: 125
Quality criterion – Name: Website development / Weighting: 50
Quality criterion – Name: Understanding challenges / Weighting: 125
Quality criterion – Name: Quality assurance / Weighting: 50
Quality criterion – Name: Teamwork / Weighting: 50
Quality criterion – Name: Resource / Weighting: 25
Price – Weighting: 500
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 35
This contract is subject to renewal: yes
Description of renewals:

The Contract is expected to commence on 5.2.2018 for a period of mobilisation and shall be effective and in operation from 12.2.2018, initially for a period of 11 months until 31.12.2018. There is a further possibility of an extension period of 2 years depending on need, funding, approvals and performance.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As stated in procurement documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

As stated in the procurement documents.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 04/01/2018
Local time: 16:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 04/04/2018

IV.2.7)Conditions for opening of tenders

Date: 04/01/2018
Local time: 16:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

Please be advised that whilst the University of Sheffield is an equal partner in the HeppSY+ relationship, Sheffield Hallam University is the lead organisation. The contract will be with Sheffield Hallam University, however responsibilities will be delivered on behalf of the University of Sheffield through the HeppSY+ brand.

VI.4)Procedures for review

VI.4.1)Review body

Sheffield Hallam Unversity — Legal Services
Howard Street
S1 1WB
United KingdomInternet
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:



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