Marketing Services Tender Home Group

Marketing Services Tender Home Group

Home Group Marketing and Associated Services Framework.

UK-Newcastle upon Tyne: marketing services

2012/S 48-079121

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Home Group Limited
2 Gosforth Park Way, Gosforth Business Park
Contact point(s): Sourcing & Supplier Performance
For the attention of: Daniel Gibson
NE12 8ET Newcastle upon Tyne
UNITED KINGDOM
Telephone: +44 8451551234

Internet address(es):

General address of the contracting authority: http://www.homegroup.org.uk

Further information can be obtained from: Home Group Limited
2 Gosforth Park Way, Gosforth Business Park
Contact point(s): Sourcing & Supplier Performance
For the attention of: Daniel Gibson
NE12 8ET Newcastle upon Tyne
UNITED KINGDOM
Telephone: +44 8451551234
Internet address: http://www.homegroup.org.uk

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: Home Group Limited
2 Gosforth Park Way, Gosforth Business Park
For the attention of: Daniel Gibson
NE12 8ET Newcastle upon Tyne
UNITED KINGDOM
Telephone: +44 8451551234
Fax: +44 8451551234
Internet address: http://www.homegroup.org.uk

Tenders or requests to participate must be sent to: Home Group Limited
2 Gosforth Park Way, Gosforth Business Park
Contact point(s): Sourcing & Suplier Performance
For the attention of: Daniel Gibson
NE12 8ET Newcastle upon Tyne
UNITED KINGDOM
Telephone: +44 8451551234
Internet address: http://www.homegroup.org.uk

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Housing and community amenities
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: yes

Charitable Organisations registered with the Charity Commission for England and Wales

Registered Providers in England

Social Landlords in Scotland

Charitable Organisations registered with the Charity Commission for England and Wales

Organisations registered with the Office of the Scottish Chairty Regulator

Social Enterprises involved in the provision of housing related services/activities or whose activities are similar to those listed above in respect of charitable organisations.

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Home Group Marketing and Associated Services Framework.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 27: Other services
Main site or location of works, place of delivery or of performance: United Kingdom.
NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 10
Duration of the framework agreement

Duration in years: 4
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 500 000 and 800 000 GBP

II.1.5)Short description of the contract or purchase(s)

Home has a small multi discipline Communications team working in our head office in Newcastle. The team leads the group on corporate communications, marketing, media, digital, web, internal communications, branding and design management.
Home is seeking to appoint a Framework of multi-discipline suppliers capable of providing a range of core services including:
— graphic design,
— photography,
— proof reading / copywriting,
— media buying,
— DVD / digital recording,
— market research,
— digital media.
Whilst it is not a pre-requisite for bidders to offer all of the above services, bidders should note that it would be desirable to offer more than one core service to ensure the framework remains sustainable and competitive.
Bidders should be able to offer services either directly, indirectly, or via a mix of both direct and indirect provisions.
It is anticipated that the framework will operate on the basis of mini-competition. Home Group expects that commissions for a variety of marketing services will be issued to the framework for competitive bidding, with work being awarded on the basis of demonstrated expertise and best value.
Once appointed, Home Group would envisage that partner companies would provide added value services through their expertise and operate as an extension to the Communications team. Home would expect partner companies to act as custodians of Home’s brand and support the group in its aim of being the market leader.
II.1.6)Common procurement vocabulary (CPV)

79342000, 79342100, 79413000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes
II.1.8)Lots

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 500 000 and 800 000 GBP
II.2.2)Information about options

Options: no
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

Details included in the Invitation to Tender.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Details included in the Invitation to Tender.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

The contracting Authority reserves the right to require groupings of contractors to take a particular legal form, a single contractor to take primary liability or each party to undertake joint and several liability. Further information will be contained in the tender documents.
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: yes
Description of particular conditions: Conditions specific to the various services listed within the PQQ.
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to produce a certificate or declaration demonstrating that they are not bankrupt or the subject of an administration order, are not being wound-up, have not granted a trust deed, are not the subject of a petition presented for sequestration of their estate, have not had a receiver, manager or administrator appointed and are not otherwise apparently insolvent.
(2) All candidates will be required to produce a certificate or declaration demonstrating that the candidate, their directors, or any other person who has powers of representation, decision or control of the candidate has not been convicted of conspiracy, corruption, bribery, or money laundering. Failure to provide such a declaration will result in the candidate being declared ineligible and they will not be selected to participate in this procurement process.
(3) All candidates will be required to produce a certificate or declaration demonstrating that they have not been convicted of a criminal offence relating to the conduct of their business or profession.
(4) All candidates will be required to produce a certificate or declaration demonstrating that they have not committed an act of grave misconduct in the course of their business or profession.
(5) All candidates must comply with the requirements of the State in which they are established, regarding registration on the professional or trade register.
(6) Any candidate found to be guilty of serious misrepresentation in providing any information required, may be declared ineligible and not selected to continue with this procurement process.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates will be required to provide evidence of relevant professional risk indemnity insurance.
(2) All candidates will be required to provide a statement, covering the 3 previous financial years including the overall turnover of the candidate and the turnover in respect of the activities which are of a similar type to the subject matter of this notice.
(3) All candidates will be required to provide statements of accounts or extracts from those accounts relating to their business.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
(1) Samples, descriptions and/or photographs, the authenticity of which must be certified if the contracting authority so requests.
(2) An indication of the proportion of the contract which the services provider intends possibly to subcontract.
(3) A list of works carried out over the past 5 years, detailing the value of the consideration received; when and where the work or works were carried out; and whether they were carried out according to the rules of the trade or profession and properly completed.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Restricted
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 10
Objective criteria for choosing the limited number of candidates: Home is seeking to appoint a range of suppliers who are able to cover all services highlighted in the PQQ.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

DNWD-8S5JTK
IV.3.2)Previous publication(s) concerning the same contract
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate

10.4.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

26.4.2012
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published: It is anticipated that this opportunity will be re-tendered when the Framework agreement has ended.
VI.2)Information about European Union funds
VI.3)Additional information

It is Home’s preference that all prospective bidders utilise the provision of our electronic ‘Opportunities Portal’ to download and submit all documentation within the tender. This portal can be found at www.housingprocurement.com.

Prospective bidders must log onto the site and register as a supplier. Instructions and help are available for the home page.
Once interest has been registered, prospective bidders may access the PQQ document. The completed document must then be submitted back to the portal – instructions are included within the PQQ document. Queries from bidders may also be raised within the portal using the Q&A facility, where they will be answered and distributed to all bidders ensuring transparency.
Home Group is acting as a central purchasing body on behalf of itself and potentially a range of contracting authorities who will be able to access this framework. Eligible bodies include:
Home Group and any existing or future subsidiary companies (see www.homegroup.org.uk for more information on the Group);

Other Registered Providers in England (providers registered with the Homes and Communities Agency, see www.homesandcommunities.co.uk) and Social Landlords in Scotland (providers registered with the Scottish Housing Regulator, see www.scottishhousingregulator.gov.uk);

Charitable Organisations registered with the Charity Commission for England and Wales (see www.charity-commission.gov.uk) or the Office of the Scottish Charity Regulator (see www.oscr.org.uk) whose charitable purposes include, but not are limited to, the prevention or relief of poverty; the advancement of education; the advancement of health or saving of lives; the advancement of citizenship or community development; the relief of those in need, by reason of youth, age, ill-health, disability, financial hardship or other disadvantage; and, any other purposes currently recognised as charitable and any new charitable purposes which are similar to another charitable purpose; and.

Social Enterprises involved in the provision of housing related services/activities or whose activities are similar to those listed above in respect of charitable organisations.
(MT Ref:86553).

VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:7.3.2012