Marketing Services Tender – Ordnance Survey

Marketing Services Tender – Ordnance Survey

We’re looking for a creative agency that understands and gets excited about our vision and collaborates with OS in a productive and effective way.
United Kingdom-Southampton: Marketing services

2020/S 120-293585

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Ordnance Survey Ltd
Postal address: Explorer House, Adanac Drive
Town: Southampton
NUTS code: UKJ32 Southampton
Postal code: SO16 0AS
Country: United Kingdom
E-mail: steve.douch@os.uk
Telephone: +44 7557926039Internet address(es):Main address: https://www.ordnancesurvey.co.uk/

Address of the buyer profile: https://www.ordnancesurvey.co.uk/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.delta-esourcing.com/tenders/UK-UK-Southampton:-Marketing-services./A27664B2G7
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.delta-esourcing.com/tenders/UK-title/A27664B2G7
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

National or federal agency/office

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Creative Marketing Agency for Gamification Apps

Reference number: BS2002.2020

II.1.2)Main CPV code

79342000 Marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

We’re looking for a creative agency that understands and gets excited about our vision and collaborates with OS in a productive and effective way. The creative agency will be focused on the ‘Disruption Apps’ but there could be an opportunity to work on OS Maps, nationally and internationally.

As the Disruption Apps, especially Beyonder, are new ground for OS — new products and new audiences, most of whom won’t be familiar with OS — we’re looking for a creative agency that truly lives and breathes apps. We want to disrupt the app marketplace — with award-winning creative and best practice marketing optimisation, that exceeds our KPIs — and we need a strong creative agency that can help us do just that !

II.1.5)Estimated total value

Value excluding VAT: 500 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:
II.2.2)Additional CPV code(s)

II.2.3)Place of performance

NUTS code: UKJ32 Southampton
Main site or place of performance:

Southampton.

II.2.4)Description of the procurement:

We’re looking for a creative agency that understands and gets excited about our vision and collaborates with OS in a productive and effective way. The creative agency will be focused on the ‘Disruption Apps’ but there could be an opportunity to work on OS Maps, nationally and internationally.

As the Disruption Apps, especially Beyonder, are new ground for OS — new products and new audiences, most of whom won’t be familiar with OS — we’re looking for a creative agency that truly lives and breathes apps. We want to disrupt the app marketplace — with award-winning creative and best practice marketing optimisation, that exceeds our KPIs — and we need a strong creative agency that can help us do just that !

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 500 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 20/07/2020
Local time: 17:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 20/07/2020
Local time: 17:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-Southampton:-Marketing-services./A27664B2G7

To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/A27664B2G7

Go reference: GO-2020618-PRO-16746750

VI.4)Procedures for review

VI.4.1)Review body

Official name: Ordnance Survey Ltd
Postal address: Explorer House, Adanac Drive
Town: Southampton
Postal code: SO16 0AS
Country: United Kingdom
E-mail: steve.douch@os.uk
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

18/06/2020