Marketing Services Tender

Marketing Services Tender

The focus of the marketing campaign for the Wellbeing through Work project is to reach audiences across the Swansea, Neath Port Talbot, Bridgend area in Wales. UK-Bridgend: business services: law, marketing, consulting, recruitment, printing and security

2012/S 18-029165

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Remploy Ltd Wellbeing through Work
3rd Floor, Brackla House, Brackla Street
For the attention of: Charlotte Harvey
CF31 1BZ Bridgend
UNITED KINGDOM
Telephone: +44 3004568068
E-mail: charlotte.harvey@remploy.co.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Other: Joint Procurement
I.3)Main activity

General public services
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:

Marketing Services – Phase 2.
II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 11: Management consulting services [6] and related services
Main site or location of works, place of delivery or of performance: Bridgend.
NUTS code UKL12

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement

Framework agreement with several operators
Number of participants to the framework agreement envisaged: upto 5
Duration of the framework agreement

Duration in years: 1 year
Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT: 50 000 GBP

II.1.5)Short description of the contract or purchase(s)

The focus of the marketing campaign for the Wellbeing through Work project is to reach audiences across the Swansea, Neath Port Talbot, Bridgend area in Wales to contribute to a change in perceptions around ‘work is good for health’ and, also to promote the service available.
We plan to launch later this year and take a phased approach to include consistent messages to the targeted employees within the workplace reinforced by influencers, including healthcare professionals, employers, trades unions, government and media. To continue with the targeted marketing approach and progress the wider population based around changing perceptions approach, we need to work alongside specialists in the field to provide us with media planning and buying expertise for Creative and print.
The Marketing Services to include:
Creative.
A creative design service to provide a mix of marketing products including but not limited to:
Press adverts, branded merchandise, leaflets and posters, direct mail.
A media buying and campaign planning service that provides cost effective media buying that maximizes budgets and delivers a very high level of account management that will contribute towards the strategic marketing development of the service.
Provide print solutions for a mix of marketing products including a range of different sizes and formats. Such as multi-page, medium to large format, full and mono colour print, leaflets, posters, folders, brochures and specialist pop-up banners. Including a distribution service for product storage and direct distribution of product to a range of consumers throughout the area above. Providing an online, easy to use, product ordering process for a range of users and the operation of the entire product order fulfilment process with supply of weekly reports.
Community Benefits do not apply to this contract.
II.1.6)Common procurement vocabulary (CPV)

79000000, 79413000, 79800000, 79340000, 79416000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots

This contract is divided into lots: yes
Tenders may be submitted for one or more lots
II.1.9)Information about variants

Variants will be accepted: yes
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

As per the ITT.
II.2.2)Information about options

Options: yes
Description of these options: As per ITT.
II.2.3)Information about renewals
II.3)Duration of the contract or time limit for completion

Starting 2.4.2012. Completion 31.3.2016

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:

N/a.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

As per ITT.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

As per ITT.
III.1.4)Other particular conditions
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: (a) is bankrupt or is being wound up, whose affairs are being administered by the courts, who has entered into an arrangement with creditors or who is in any analogous situation arising from a similar procedure under national laws and regulations;
(b) is the subject of proceedings for a declaration of bankruptcy, for an order for compulsory winding-up or administration by the courts or for an arrangement with creditors or is the subject of any other similar proceeding under national laws or regulations;
(c) has been convicted of an offence concerning his professional conduct by a judgement which has the force of res judicata;
(d) has been guilty of grave professional misconduct proven by any means which the contracting authorities can justify;
(e) has not fulfilled obligations relating to the payment of social security contributions in accordance with the legal provisions of the country in which he is established or those of the country of the contracting authority;
(f) has not fulfilled obligations relating to the payment of taxes in accordance with the legal provisions of the country in which he is established or those of the country of the contracting authority;
(g) is guilty of serious misrepresentation in supplying the information required under the provisions of the Directive on the criteria for qualitative selection;
As per ITT.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: (a) bank statement and/or evidence of professional risk indemnity insurance;
(b) balance sheets or extracts of balance sheets;
(c) statement of turnover for a maximum of the last 3 years.
As per the ITT.
Minimum level(s) of standards possibly required: As per the ITT.
III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As per the ITT.
Minimum level(s) of standards possibly required:
As per the ITT.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated below

1. Price. Weighting 60 %

2. Quality question. Weighting 40 %

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

WTW 012/1
IV.3.2)Previous publication(s) concerning the same contract

no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 9.3.2012 – 16:30
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

12.3.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 48 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening tenders

Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: Project Lead.
Marketing Lead.
Wpp officer.

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: yes
Reference to project(s) and/or programme(s): WEFO.
VI.3)Additional information

This is a joint project between Remploy and Nliah and is a Resticted procedure and a short list will be complied from the PQQ Questionaire, please ensure that Tenderers fill in the PQQ in full.
Buy4Wales Reference Number: 28952.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:25.1.2012